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Macrotrends

Users Anonymous

... people get annoyed by that. Now, I don’t share as much with the people that follow me online. If I do something or achieve something, I’ll just tell my friends, and if it’s important, the word will get around to everyone who I would want to know about it. There’s no need to share it online. If you post about everything online, it makes it seem like you’re too proud of yourself. Not posting too often shows that you have a life. You’re supposed to leave people to wonder. AMELIA, 14Moreover, the embrace ...

CHANGEables

... feel like I have enough money or time for these charities. This in turn doesn't necessarily turn off my support for charities, it just stresses me out.JULIETTE, 16, MNI see charities everywhere—online, coffee shops, and even on my doorstep. Due to the fact that there are so many charities, if I donated to all that I saw, I would probably have no money to be completely honest.OLIVIA, 18, MN - Cool Consciousness - Many products have launched with the specific aim to ...

Digital Intimacy

... orchestrating mass marketing initiatives to forging more personal relationships with consumers and fans.With the ubiquity of social media, much of what young consumers have been sharing online in recent years has focused on presenting the best narrative of their lives, rather than reflecting an accurate depiction of who they are or what they really think. Now, Ys and Zs are seeking to present more honest versions of themselves online, giving digital connectivity the same authenticity and depth as that of ...

OK, Boomer!

... frustration and anger that modern youth feel towards older generations, who they perceive as being out of touch at best, and, at worst, even causing or contributing to some of the issues that plague today’s youth. The issues on the table include climate change, wealth disparity, and a lack of support for progressive social causes. As one Gen Z told us in a recent focus group, “You have to be rich to be healthy,” underscoring youth’s sentiment that the deck is currently stacked against them. What’s more ...

Supply & On Demand

... consumers and young people in particular. With their Venture Consumer mindset, youth already feel they can have a say in entertainment creation, whether that be via a Kickstarter to fund a movie or an online petition to bring back a favorite show. Now, they are exerting their will, whether they realize it or not, on how and where entertainment is delivered. This attitude isn’t driven by a fight with entertainment providers for ownership of the airwaves but rather by a passion and admiration for ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...

Global Analog Trends

... flipping through the pages of a magazine, a sensation that cannot be replaced by scrolling or swiping. This is especially true in China, where independent print magazines have gained momentum.While many major print magazines have had to pivot to online websites, independent magazines have carved out a place in the publication industry. Unlike larger brands, smaller indie brands can cater to niche markets. Because they function on a smaller scale, independent magazines have a greater capacity to create ...

Seize The Day

... unhappy with the current state of nightlife, as evidenced by the number of bars, pubs, and nightclubs that have gone out of business in the past 10 years; more than 10,000 bars in the U.S. have gone under, and the number of nightclubs is down 45% in the UK. Moreover, 61% of youth in the UK and 54% in the U.S. say their nights out often don’t live up to their expectations. These expectations have been heightened as they want to either Go Big Or Go Home, and the typical nightlife scene doesn’t cater to ...

Shopography

... brand. It’s important to young people that stores feel connected with their local community. Find ways to show local culture some love, for example by creating a section in-store or online that showcases products from the area or design stores in such a way that shows homage to the region and its history. Young people like brands with big personalities. Highlight your brand’s story and ethos, including its local heritage and backstory; this will only strengthen the bond with young shoppers with ...