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Macrotrends

(Ana)logging Off

... an increased interest from youth in meeting potential partners offline (see Pairing Off). And although it’s easier than ever to shop online, youth prefer to get out from behind their screens and physically visit stores for the experience it provides (see What’s In Store). As with these other aspects of their lives, young consumers feel that engaging in tactile entertainment experiences can be more fulfilling than their digital equivalent because they tap into the nostalgia of the experiences ...

Global Art & Design Trends

... and future historic impact, represented a slightly more modern take to traditional portraits from past generations, featuring subjects painted in muted tones without a smile to be seen, it’s not the only version bringing the style back in vogue. In line with youth’s preference to see themselves in the popular culture they consume, the new wave of portrait popularity includes, alongside those of historical figures and celebrities, portraits of the consumers themselves. Young people are looking for ...

Less Is Morality

... of modern moral barometer. As people are airing their life choices and personal perspectives online, social networks are rife with moral dictation from the masses, making it less appealing for entertainment properties to further add to the clamor. I think the messages have always been there, but they may be subtler and less cheesy now. I'm thinking of old television shows that end with the parents sitting the kids down and talking to them about important life lessons they have learned from ...

Gut Check

... Faced with a surplus of options and information, today’s young generations are inclined to seek validation before committing to any one decision. Young consumers' need for external assurance is not entirely newfound; individuals have always sought the advice of trusted peers when presented with important choices. But the increased ease with which one can source advice and assurance—via online reviews, comments, likes and upvotes, crowdsourced Q&A sites, and quick requests for approval via email ...

Sport The Look

... a way for young people to convey that they identify with the wellness movement, branded sports apparel lets them convey that they care about team culture. Just by wearing a shirt, they can be a part of the movement. Fan tribes let them define their personal brand, branded through a team.My friends and I tend to wear branded sports teams’ clothes as streetwear more than actual game wear.BRANDON, 24, CASome youth-oriented brands are already tapping this new mentality (see examples), but the trend ...

Leagues Of Their Own

... who value kindness (see Good Vibes) would embrace sports that don’t focus on fierce fighting. Other physical sports gaining traction today are those that test one’s individual rigor in a warrior-like manner, rather than athletics where participants go directly head-to-head in a game. For instance, endurance races like Tough Mudder have entered the mainstream conversation in recent years, generating $100 million in revenue and earning airtime on television, signaling growing interest in it as ...

Cashless Is King

... businesses that resonate with young consumers, such as Sweetgreen and local coffee shops, don’t accept cash in favor of cards or digital transactions. Even social media sites are making digital payments easier, offering their own forms for sending money among friends, which we can only imagine will soon extend to shoppable content (see examples). As more businesses evolve to share young consumers’ Cashless Is King mindset, the frictionless convenience of such payment methods will likely grow to the point ...

Family Ties

... keep up. And as they’ve elevated the role of friendship, they want to be on hand for their friends and regularly integrate them into their family life (see Parenting in Partnership), which means they have less time with just their nuclear family. Meanwhile, with an abundance of devices in any given household, both parents and kids alike are frequently distracted on separate screens. While today’s circumstances can make it challenging for parents to bond with their children, they realize they ...

MEtail

... , placing advertisements alongside their blog or YouTube content, and participating in affiliate marketing programs to see financial returns on the products they promote. Creators also enjoy greater opportunities than ever before to land book deals, Web series, and TV shows; launch product lines; curate for major brands; or even appear in mainstream advertising campaigns. Through the creation and sharing content to garner fans—a habit which young generations are inclined toward anyway—individuals have ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...