ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... parenting”—Zs are being raised to inhabit the adult world as children. Xers, having seen the effects of Boomers’ arguably overinvolved parenting, are adopting a reverse childrearing mindset, often letting their kids direct their interests and earnestly regarding them with respect, but not necessarily as buddies. This is starting very early, as evidenced by the growing popularity of Learning Tower structures (and the plethora of online instructions on how to DIY them) that allow children as young ...
Leagues Of Their Own Mar 21, 2017 play eSports sports ... , particularly among Millennial males, with talks of it even becoming the new Nascar . When Drone Racing League held its first event in December 2015 at the Miami Dolphins’ Sun Life Stadium, it drew in 40 million viewers and was later available for streaming as a three-part series across YouTube, Twitch, and Epic TV, further demonstrating how the sport is focused on reaching young fans. Drone racing has since attracted major brand sponsors, $12 million in investments, and is televised on ESPN . Similarly ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... down its website for the day, but this year, the online-only clothing retailer took a different approach by creating a Black Friday Fund. It continued operations as usual, but donated 35% of profits towards the creation of a wellness program for its L.A. factory workers. The decision was born out of the brand’s commitment to full transparency. Indeed, it polled workers on the benefits they wanted to add, determining a goal of $110,600 to cover onsite doctor’s visits, grocery delivery and kitchen ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... , they want to demonstrate their own skills in this area, seeing it as one of the highest forms of social cred. To that point, being viewed as a creator is among the top three forms of social currency, with only getting a lot of likes and having a lot of followers topping it. They’re looking to brands and entertainment properties to provide them with the material and tools to become Mix Masters, not only so they can grow their skills as creators but also to spread the word in a genuine way about the ...
For Your Entertainment Mar 18, 2019 ... than Boomers and Xers to prefer reality television, having popularized this genre during their lifetimes; about four in 10 Ys and Zs in the U.S. and UK prefer to watch reality television over scripted television. These young, always-on cohorts are accustomed to viewing reality as a source of entertainment—from reality TV programs to watching their friends’ stories on social media. Notably, nearly three in 10 Xers in the U.S. prefer watching reality TV over scripted, demonstrating how youth ...
Fanning Out Mar 27, 2017 ... screen, creating unique marketing opportunities for endemic and non-endemic brands alike.Not only do today’s young fans have more viewing options, they have shorter attention spans and higher barometers for what captures their attention in the first place. They’re already finding it hard to resist checking their phones during 30-minute shows, so three- and four-hour games that lull and drag are particularly at odds with how they’ve been conditioned to consume entertainment. In our focus group, a 22 ...
Dream Team Mar 19, 2017 gaming play sports ... about competition between sports and fantasy sports; rather, the two complement one another. Joining a league, researching athletes, and setting a lineup is driving fandom alongside the live sports experience. March Madness brackets embodied fantasy sports long before FanDuel and DraftKings rose to power through the simple act of putting together a bracket for the three-week NCAA basketball tournament. Now, there are even more ways for the uninitiated fan to join in. A fantasy league is a welcoming ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... Zs value getting critical, honest feedback in order to continually improve, and they also feel an obligation to share their opinions with other people and brands. The act of giving and receiving feedback is ingrained in Gen Zs’ daily lives. Having grown up online, they’ve hardly known a time in which they couldn’t instantly receive the opinions of friends and strangers via comments, likes, retweets, and favorites, and provide their own perspectives in return. The open response cycle of the web ...
Top Takeaways for Digital Marketers Dec 20, 2013 marketing media & entertainment technology social media ... respond to them (preferably, immediately). With this in mind, we’ve assembled a list of top takeaways for digital marketers based on best—and, in some cases, worst—practices witnessed over the past year. We hope these directives will help to inspire and advance your online marketing efforts in 2014. 1. BE AN EDUCATOR Young individuals consider the Web to be a place for education and discovery: 64% of mainstream and 85% of trendsetter respondents said that they use the Web for learning, and more than ...
Z Marketing Tips Mar 18, 2015 gen z marketing ... . Having grown up online, they’ve always had an outlet to express themselves and infinite inspiration from friends and strangers alike. Their digital lives have also challenged them to be the most artistic, clever, and imaginative version of themselves in order to stand out in the real-time stream. Marketers need to recognize that creativity is a badge of honor for this generation; help Zs unleash it by asking them to contribute ideas and designs. They also want brands to help them find new ways to be ...
