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Culture Spotlight On Brazil

... causes. Those aged 30-34 are more likely than those aged 14-29 to buy or make these types of political/social statements.Which of the following are true for you, if any?Please select all that apply I've made a clothing item/accessory with a statement about politics/social issues | I've bought a clothing item/accessory with a statement about politics/social issues BRANDS & POLITICS IN BRAZILOver a third of Brazil’s youth like when brands engage in social causes. Women and young people aged 22-34 ...

Social Live

... replacing a portion of the free time they spend with them IRL. In fact, more than a third of Zs in the U.S. and three in 10 in the UK say it's just as fun to socialize with people via video hangout as it is to socialize with them in-person, and close to half of Trendsetters in both countries feel this way. As digital natives, they don’t see a pronounced distinction between the online and offline realms (WWW [Whole Wide World], Cassandra Fall/Winter 2012), causing them to consider it only natural to want ...

The Sexual Mehvolution

... Pornography consumption has come a long way since the days of sneaking Playboys and scrambled Cinemax. Ys are the first generation to come of age with the ability to access a cornucopia of sexual scenarios via the Internet, making porn an easy (though perhaps unwarranted) scapegoat for their current sexual frustrations. 54% of global youth report having watched it, including 64% in the U.S., where viewership is second only to Brazil (67%). For many, explicit online content marks some of their earliest ...

Break It UP

... romance, has evolved, among those with a greater emotional intelligence (EQ), into staying in contact to remain friends with people who have meant a great deal to them. They may keep in touch at a distance initially to protect their feelings, simply maintaining their social media connection, but they nonetheless appreciate the digital histories of their relationships. Just as many don’t see a need to defriend their exes, today’s youth don’t seek to scrub these parts of their lives from their memory or ...

Know It Alls

... , 42% in the U.S. and 37% in the UK think the best place to learn something new is online, and whether or not they’re seeking it out, 62% in the U.S. and 51% in the UK say that when they go online, they usually end up learning something new. Social media is a minefield of knowledge about all kinds of topics, and it’s easy to discover something shared by someone else about a topic one might not have intentionally sought out, providing an entry point to new information. On the flip side, there are ...

Global Digital Trends

... feel this way. Young people are powering the rise of new digital trends that are reflective of their values and interests, as well as the state of the world in which they are growing up. For example, young people’s desire to participate in the creation of entertainment has led to the popularity of user-generated music video apps. Their worries over the sociopolitical state of the world is driving the formation of online social justice movements that are more impactful than previous online movements ...

Culture Spotlight On South Korea

... keep up with popular culture by looking at social media (e.g., scrolling through Facebook, Instagram). Women (56%) are more likely than men (34%) to stay up-to-date with popular culture through social media channels. Another avenue for keeping up with culture in South Korea is by watching TV shows online/streaming, dominated again by women, as well as those aged 22-34. One-quarter of youth also follow the news (print or online) to keep up with popular culture in South Korea.Which of the following ...

Innovation Marketing Tips

... Donde Search, Forever 21 shoppers can click on icons representing features they want in clothing, such as color and silhouette, to see all the results that fit their preferences within the site's offerings. Forever 21 has found that allowing people to search via visuals, which is the way they think about clothing, has helped replicate the brick-and-mortar experience in the online world - 7. Take People Behind-The-Scenes. - Young people are fascinated by innovation and not just because it's new and ...

Culture Spotlight On India

... youth also listen to music by going to live shows/concerts, and one in four do so by going to festivals. Women are more likely than men to listen to music by attending live shows/concerts.In which of the following ways, if any, do you listen to music? Free streaming service (e.g., YouTube, Spotify) | Paid streaming service (e.g., Spotify Premium, Pandora One) | Live shows/concerts | Festivals ONLINE STREAMING IN INDIANearly half of youth in India have livestreamed a music festival in the past ...

Over The Influence

... Handmaid's Tale-themed party earlier this year. These examples speak to larger trends of influencers being criticized for cultural appropriation, repping poor quality products, and generally being tone deaf. Issues like these will continue to proliferate as the influencer space becomes oversaturated and the cultural and political discourse gets increasingly contentious.EXTREMELY ONLINE AND INCREDIBLY EVERYWHEREAccording to InfluencerDB, there are more than 500,000 influencer accounts on Instagram, with ...