311 results for 'marketing'
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Macrotrends

Clear Consciousness

... complacent with the idea of brands doing so.Now that this behavior is expected, it’s losing its marketing impact. Indeed, consumers feel so inundated by such messages that sorting through the cacophony to identify genuine efforts can feel like a daunting time-suck. Since young people are focusing on optimizing their lives, they’re less eager than in recent years to expend energy conducting extensive research in order to determine whether or not a company is truly pro-social. Instead, they’re gravitating ...

Realistic Optimism

... possible from peer-to-peer interactions. Their methods of retaining optimism are taking shape in numerous ways as addressed throughout this report, including random acts of kindness (Good Vibes), savvy consumer choices (Buy Not and Clear Consciousness), micro donations (Dollars for Change), and real-world activism (Demo Real). This collective effort to reclaim optimism is crucial for brands to consider as they think about conscious marketing efforts. Shadowy donation initiatives and green-washed ...

Show Me Love

... simply important for their wellbeing. Create marketing and entertainment that shows people focusing on their relationships with themselves, regardless of if they are single or coupled up. TO THY OWN SELF BE TRUE While young adults around the world seek to have a romantic partner in life, they don’t think their relationship status should define who they are. Most don’t think that they need to be in a relationship in order to be happy or successful. Moreover, youth today believe people need to first ...

Break It UP

... the person they’ve become. - BREAKUPS IN MARKETING - H&MEncouraging consumers to recycle the garments they no longer want, this ad from H&M features a shirt explaining that it understands its owner has changed, needs more space, and wants to move on, but asks that they part ways responsibly. It reflects young people’s desire to treat their exes respectfully and to seek the best outcome for both parties when a relationship ends LIDL IRELANDYoung people get plenty of practice breaking up as this ad ...

Money Talks

... contribute to household purchase decisions; don’t leave one or the other out of your marketing messages. Couples pride themselves on how both members contribute to their collective financial standing. Help them with tools to manage their joint responsibilities and offer features such as the ability to use emojis or add comments to make the experience positive and fun. Remember that people in relationships still value their individual identities; market to them based on who they are (personal ...

The Sexual Mehvolution

... Soul). Moving forward, marketers will need to question the adage that “sex sells” as the concept of sexiness is shifting. ACTION ITEMS As sex and nudity become less taboo, explicit images and messaging lose their power. Therefore, reconsider overtly sexualized content or marketing and instead focus on tapping into more pressing Gen Y desires, like ambition and recognition. In cases where sexual content or marketing is relevant, focus less on the forbidden elements of desire and more on ...

(Gender) Role Playing

... gratuitous attention to them, as it more authentically reflects how young people live their lives. The more facets of relationships that brands are able to celebrate, the more likely they are to woo youth (see The One) and build lasting relationships. ACTION ITEMS When appropriate, engage in Gender Flipping, which calls attention to the pervasive gender bias across media and marketing by swapping one sex for another, thus highlighting the absurdity of “gender norms.” Consider enhancing or ...

The (DIS)Connect

... perfected version of one’s self with their most flattering picture, wittiest thoughts, and coolest style knowing one will be judged on these factors. Young people are so adept at marketing their “Brand Me” that they sometimes stray into false advertising, adding clickbait photos with cuddly animals or clever quips that don’t represent their real selves. Such attractive profiles might garner a first date, but young singles are learning that for a match to take hold and move forward, their real life ...

Dual Intentions

... ’ personalities and strategies. Think about creating content that chronicles modern dating, as it serves to entertain singles and couples alike. Modern dating culture has made it more common to be dating multiple people at once. Think about generational nuances such as this when reflecting dating in your marketing and communications. - DATING STORIES - TINDER NIGHTMARESThe Tinder Nightmares Instagram account, which has 1.3 million followers as of publication of this report, publishes bizarre (and ...