598 results for '"gen y"'
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Macrotrends

Humanology

... highly likely that Ys and Zs will have these during their lifetimes. Robots are being designed to look more and more biologically human, chatbots are catering to people’s emotional needs, and citizens are increasingly being implanted with microchips. Such inventions demonstrate society’s desire to engage with technology that is designed to reflect the best aspects of humanity.DIGITAL LONELINESSDespite living in an uber “connected” world, people are often feeling isolated and alone. According to a ...

Exertainment

... ;products that are sweat-proof, as well as ones that are natural-looking and can be worn while exercising. Wellness is even affecting young people's travel decisions, as they seek to visit places that encourage their healthy habits (see Healthography). Now, Gen Ys' and Zs' fitness pursuits are transforming the entertainment world as well, as the line between the two sectors is blurring. Increasingly, young consumers look to engage with media in ways that not only stimulates them mentally, but also ...

Retail 2.0: A.I., AR & VR

... Innovations in A.I., AR, and VR are improving the retail experience, presenting an opportunity for brands to take advantage of the customization and story-telling opportunities that such technologies provide.Young consumers have grown up steeped in technology and expect brands to be constantly innovating as a result. Gen Ys and Zs have seen what a difference tech can make in their lives and are eager to see more of it, especially when it comes to retail and shopping. In fact, the majority of ...

DIY Therapy

... Ys consider therapy a highly important wellness resource, and they are updating the ways in which they obtain it. Gen Ys are redefining the perception of therapy, seeing it as beneficial for everyone and modifying it to suit their individual needs. As they consider it a given to work on all aspects of their wellbeing, including their mental state, they’re eradicating the stigma around therapy, with nearly four in 10 Ys, including 55% of Trendsetters, having consulted a therapist or life coach ...

Green Rush

... Ys are rebranding public perception of marijuana in such a way that it is increasingly considered a wellness product. Marijuana, once widely thought of as the crutch of “burnouts” and a “gateway drug” that leads to lethal substances, has become increasingly acceptable in modern society (Exhibit A: New York magazine’s “Your Grandmother’s Guide To Pot”). While this normalization is partially the result of lawmakers—D.C. and 35 states have passed laws in recent years allowing some form of medical ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...

Well Rounded

... Ys aspire to achieve a balanced, but not necessarily flawless, wellness ecosystem that encompasses body, mind, and soul. Gen Ys’ anticipated longevity is inspiring them to engage with multidisciplinary wellness in a more proactive manner than that of previous generations of young adults. They are hyperaware of aging’s effects not just on beauty but also on body, mind, and soul. Consequently, they approach wellness holistically, viewing it as an ecosystem in which each of the three components is ...

Carrying The Torch

... Olympics are still highly relevant to youth today—and to brands looking to engage with them. Although broadcast ratings took a hit during the 2016 games, streaming on the NBC Sports app and NBCOlympics.com actually increased by 24% over the rate measured during the London 2012 Olympics, and more than half of the 50 million viewers streaming were under the age of 35. Prior to the start of Rio 2016, a survey conducted by ad agency Rubicon presented data that seven out of 10 millennials ...

Need For Speed

... , from fashion to food and beverage to gaming. While Gen Ys have become accustomed to a constantly quickening pace of accessing or receiving the products and services they desire, Gen Zs have never known a time in which immediacy wasn't the norm. Bingeable shows, two-day Amazon Prime delivery, and even virtual medical care have set the standard for “fast" as a given—and even these services are being challenged to get faster with the introduction of Amazon Now and predictive medicine. Speed has ...

Mind the Store

... -tracking devices. This has been a calculated shift: 75% of Ys and 82% of Zs say it’s important for the products they buy to contribute to their personal wellbeing. However, another important element in shoppers’ purchasing decisions—the experience—has been largely overlooked wellness-wise. This marks an emerging opportunity in retail. Just as young consumers have openly embraced wellness products, they are also beginning to seek out wellness-oriented shopping experiences marked by soothing stores ...