598 results for '"gen y"'
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Macrotrends

The Path

... ). They feel that the top purpose of college is to learn a specific skill (66%), whereas far fewer Ys are likely to feel this way (49%), having taken a more gradual approach to identifying their academic interests. As they consider college key to their career aspirations, they take the learning it affords them seriously and tend to prioritize it over the social aspects it can provide. This is a significant departure from previous generations, who relied on college to connect them to a vibrant and ...

Presence of Mind

... The cultivation of an acute sense of “presence” is becoming aspirational, and Ys are now seeking out new ways to help them be more mindful.The normalcy of constant connectivity, as well as ongoing changes in physical environments spanning everything from geography to office space, has made it difficult for Gen Ys to identify and maintain “presence,” or a wholly focused, in-the-moment understanding of the self and one’s surrounding environment. It has become so elusive, in fact, that the ...

Need For Speed

... , from fashion to food and beverage to gaming. While Gen Ys have become accustomed to a constantly quickening pace of accessing or receiving the products and services they desire, Gen Zs have never known a time in which immediacy wasn't the norm. Bingeable shows, two-day Amazon Prime delivery, and even virtual medical care have set the standard for “fast" as a given—and even these services are being challenged to get faster with the introduction of Amazon Now and predictive medicine. Speed has ...

Free Spirit(uality)

... Ys are embracing spirituality over religion due to its more flexible nature that allows them to evolve their belief systems as they grow. Spirituality is becoming the primary conduit in Gen Ys’ search for big picture meaning. Similar to how they are personalizing wellness, they are leaning towards spirituality over religion because it allows them to evolve beliefs without question. They don’t want to rely on religious institutions to tell them right from wrong, but rather prefer to use their ...

DIY Therapy

... Ys consider therapy a highly important wellness resource, and they are updating the ways in which they obtain it. Gen Ys are redefining the perception of therapy, seeing it as beneficial for everyone and modifying it to suit their individual needs. As they consider it a given to work on all aspects of their wellbeing, including their mental state, they’re eradicating the stigma around therapy, with nearly four in 10 Ys, including 55% of Trendsetters, having consulted a therapist or life coach ...

Carrying The Torch

... Olympics are still highly relevant to youth today—and to brands looking to engage with them. Although broadcast ratings took a hit during the 2016 games, streaming on the NBC Sports app and NBCOlympics.com actually increased by 24% over the rate measured during the London 2012 Olympics, and more than half of the 50 million viewers streaming were under the age of 35. Prior to the start of Rio 2016, a survey conducted by ad agency Rubicon presented data that seven out of 10 millennials ...

The Young & The Restless

... digital natives who have grown up with a mobile device in hand, many Zs have a hard time going to bed and staying asleep because there’s always content they could be consuming, and their real-time access means there’s major news they could be missing in the middle of the night. Whereas Gen Ys had a relatively carefree childhood, in which their parents could mostly shelter them, Zs can’t escape today’s harsh realities, especially as many societal problems directly affect them. Given the unique ...

Green Rush

... Ys are rebranding public perception of marijuana in such a way that it is increasingly considered a wellness product. Marijuana, once widely thought of as the crutch of “burnouts” and a “gateway drug” that leads to lethal substances, has become increasingly acceptable in modern society (Exhibit A: New York magazine’s “Your Grandmother’s Guide To Pot”). While this normalization is partially the result of lawmakers—D.C. and 35 states have passed laws in recent years allowing some form of medical ...

Retail 2.0: Youth Outlook On Luxury

... , and even Gen Ys and Zs who aren’t making luxury purchases can follow activity in this space because movement within the luxury vertical is major media fodder. The industry has been opening up—albeit slowly)—for a while now, especially with the growth of social media, which has enabled luxury brands to showcase their runway shows, behind-the-scenes footage, and campaigns more readily than ever. Now that consumers have increased access to this information at their fingertips (and indeed ...

Healthography

... As wellness has become top of mind for Ys, they are increasingly prioritizing it in selecting where to live and travel. Gen Ys don’t see wellness as simply a sector of their lives; rather, it is their lifestyle, so it follows that they want their home and travel experiences to accommodate and reflect their efforts. Much as young consumers came to expect housing and hotels to use sustainable materials and resources, they’re now demanding that these same places cater to their wellbeing. As they ...