308 results for '"marketing"'
Filter by:

Macrotrends

House Funders

... live in a house with a brother or sister and his/her significant other and/or their own to cut back on costs. In some scenarios, a sibling may be the owner of the house and ask others to pay rent in order to be able to afford it, while for others, siblings can be co-owners. Given this new reality, brands need to reflect these modern living scenarios when creating marketing, messaging, and entertainment aimed at homebuyers and homeowners. Homeownership is also made possible by the abundance of ...

Nesting & Resting

... tasks that they find undesirable (see Duty Free), they embrace the chores they do find enjoyable as meditative tasks. Marketing messages should reflect this mindset. Marketers should also keep in mind that this trend isn’t just occurring among single people or those without children. Partners and parents are likewise creating personal spaces to recharge on their own at home, rationalizing that you can’t take care of others if you don’t take care of yourself. Nesting & Resting is about becoming a ...

Show Me Love

... simply important for their wellbeing. Create marketing and entertainment that shows people focusing on their relationships with themselves, regardless of if they are single or coupled up. TO THY OWN SELF BE TRUE While young adults around the world seek to have a romantic partner in life, they don’t think their relationship status should define who they are. Most don’t think that they need to be in a relationship in order to be happy or successful. Moreover, youth today believe people need to first ...

The Freeform Movement

... , and channeling both will be key for marketers wishing to resonate with young parents.ACTION ITEMSIn advertising and marketing, consider moving away from goal-oriented and overtly educational messaging and instead include more portrayals of children engaged in freeform play. Show how unstructured time can enhance creativity and make kids happier and healthier on a mental, physical, and emotional level.Offer platforms for parents and children to showcase their personal creativity that doesn’t ...

Well at Work

... movement. Those who wish to extol the benefits of their company – whether to prospective hires or to consumers on social media – must practice radical transparency in order to be considered a thought leader. In the end, companies that do so stand to benefit enormously, as Y employees (and consumers) will be more likely to invest in a company that’s invested in wellbeing. - MARKETING EXAMPLES - MASTERCARD “ONE MORE DAY”To help inspire a movement to get Americans to take their well-earned time-off ...

Job Search Party

... London Byte London developed a Facebook chat bot to further engage with potential employees during the recruitment process. The marketing technology agency used the bot to help candidates build a deeper understanding of the brand and it was so successful that candidates mentioned the bot’s usefulness during interviews.McDonald’s The fast food chain launched “Snaplications,” prompting users to apply via Snapchat. McDonald’s specifically wanted to appeal to half of their target audience for summer ...

The Fail

... experience, and take another shot at getting it right—just as Zs would themselves. As with their idols, Zs will feel that brands that acknowledge their imperfections are more authentic and in line with their values, and they will lend such companies their support. Failing will no longer be a kiss of death for brands, but rather an opportunity to impress Z consumers with their ability to reinvent themselves. Likewise, marketing messages must address Zs’ shift in mindset. While previous generations enjoyed ...

How Can I Help You?

... does more than just respond to customer complaints: they collaborate with the brand’s marketing team and advise on product development decisions, a feedback loop which ultimately drives customer retention and conversion. Where Glossier excels is its online human-centric online customer service, which occurs through social media channels like Instagram, Facebook, and Twitter, as well as email, FaceTime, and the phone. Glossier’s highly-responsive team of customer service editors use a “friendly ...

On The (Im)pulse

... travel rewards systems. Open up the possibility for greater rewards by allowing them flexibility to book travel and rack up rewards regardless of brand, with alliances being one way to do this. Young people are excited to talk about their entire experience around impulse travel, including the financial measures they’re taking to do so. Brands can tap into this space by adding to and amplifying the conversation around the different facets of impulse travel in their marketing and activations. Young ...

The Joyride

... third friend into the car without paying his share of the gas. With the touch of the button, he uses PayPal to transfer the money and the trio can start their journey.76 The gas station chain 76 is celebrating road trips and the role they play in them with the release of a marketing campaign called Jean and Gene’s Awesome Adventure Road Trip, which highlights the fun and adventure that can be found on the road. The series of six 15- to 30-second videos follow an everyday couple, Jean and Gene ...