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Macrotrends

High Society

... entertainment is seen in the rise of mukbang videos (see carousel below). Even as both Ys and Zs approach food from different vantage points, these young generations find common ground here, in that they’re using this category as a way to treat their burnout. - Healthy Treat Alternatives - Magic SpoonUnsatisfied with the sugar-laden and fake “healthy” cereals offered in grocery stores, Magic Spoon developed a keto-friendly boxed cereal made from a blend of milk and whey proteins, coconut oil, and natural ...

Home & Away Retail Trends

... well-known brand stores (e.g., Sunglass Hut, Topshop, MAC Cosmetics) available to them at the airport. Additionally, nearly a quarter of Trendsetters in the U.S. and UK typically purchase clothing at an airport or train station, and a quarter of UK and just over one in 10 U.S. Trendsetters typically purchase beauty/grooming products at an airport or train station. This behavior is even more pronounced in Asia, with China leading this sector in particular due to an explosion in outbound and domestic ...

Self Made Global Trends

... is able to work does so. The growing job market is posing an issue to trade workers in industrial and skilled markets. Many companies that survive off of skilled workers are having to slow production and shut down projects due to the lack of interest in labor markets. The government has remedied this by extending retirement ages in accordance with life expectancy and in line with how long Gen Ys intend to work. Ys will not find a shortage of job opportunities in Denmark; however, they may see a ...

TasteMakers

... this category because they are passionate about food and drink culture. Ys and Zs are cultural TasteMakers in a new sense: they’re putting significant time, energy, and money towards unique food and drinks and have enhanced the role of such in their daily lives, making it more of an experience-based category and core area of interest. For brands and marketers across all industries, understanding young generations’ inherent enthusiasm for and behaviors around food and beverages is essential ...

Cassandra's 2021 Outlook

... The Top Trends Defining Youth Culture in 2021Welcome to Cassandra's 2021 Outlook. We recommend viewing the following slideshows in full screen mode. Extreme AnalogEach of the following pursuits explored in this trend foreshadow how young people will be decreasing their screen time and investing more in IRL fun with family and friends.Intentional LivingFor today’s teens and young adults, living with intention is the next level of self-care. This means that young people are being more honest with ...

Consumed Takeaways

... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...

Soloists

... rather than close it off. By going out without the insulation of friends, they can be more spontaneous. They can randomly explore a part of their city they may not have wandered into otherwise or stop into a café that isn’t their usual haunt. Because they don’t have to worry that everyone in the group is having a good time, they can take risks rather than stick with the tried and true. In addition, being on their own opens them up to meeting new people. While it’s daunting to approach a group of ...

Culture Spotlight On Brazil

... Political activism is a key part of emerging Brazilian culture.Young adults in Brazil are changing the face of music, giving rise to new genres and creating social progress through songs, while also using fashion as a way to take a stand.Gettin’ Funky: A Genre To WatchLatin American music surged in popularity around the world in 2017, and 2018 is continuing this trend with the rise of Baile Funk from Brazil. The songs in Portuguese that embrace Latin American Funk are  ...

Supply & On Demand

... consumers and young people in particular. With their Venture Consumer mindset, youth already feel they can have a say in entertainment creation, whether that be via a Kickstarter to fund a movie or an online petition to bring back a favorite show. Now, they are exerting their will, whether they realize it or not, on how and where entertainment is delivered. This attitude isn’t driven by a fight with entertainment providers for ownership of the airwaves but rather by a passion and admiration for ...

Office Space

... incorporate more soft seating areas, soothing sounds, and designs that enhance wellness into their physical presences. As such, young people have come to regard such places as public living rooms of sorts, where they can sit back and spend a significant amount of time without feeling pressure to buy anything. They see no reason why they can’t hang out, reading or becoming engrossed in their digital devices, even if shopping is a secondary goal. Retailers are welcoming the habit, which makes their stores ...