Culture Spotlight On Indonesia Jun 17, 2018 ... original material as well about the state of education in their country and protecting the environment, reflective of youth’s interest in purposeful content as a part of popular culture. Although the genre may seem to be at odds with the country's religion, Indonesia tends to have a more fluid, relaxed version of Islam that's more open to expression, even through heavy metal music. Metal artists and fans also tend to separate their passion for this music from their religion; members of ...
Eco-Exhibitionists Sep 14, 2017 design home technology appliances cars ... Sustainability and its associated design are becoming ever more aspirational to young people, giving brands an opportunity to leverage youth’s desire to be seen as eco-conscious and innovative. Mention someone with solar panels on their roof, a compost heap in their backyard, or a hybrid in their garage as recently as the early 2000s and the perception was that they were somewhat of a social outlier—a holdover hippie or elitist from the Bay Area perhaps—admirable for their eco ...
Influencer Marketing Tips Dec 10, 2019 ... , Nike tapped influencers who perfectly represented the nature of the collaboration and who were able to advertise the collection’s high-fashion-meets-performance hybridity in a holistic way.REVEAL FOR REALRe: Life for Like Directive: Influencers today are purposely oversharing—to entice and entertain, to break taboos, and to enact social change, all of which ultimately serve to forge a deeper connection with followers. Brands can take a page out of influencers’ playbook and model their ...
The Omniculturals Sep 05, 2014 communication global marketing media & entertainment celebrities ... led to the discovery of universal values and interests, which connect GYs on a deeply personal level. In this light, Omniculturalism is, at its core, about recognizing the similarities among people, rather than focusing on their differences. For global marketers, this means that it is more important than ever to focus on what connects us and brings us together, rather than what separates us. The rise of Omnicultural marketing has been demonstrated recently by the launch of several first-ever ...
Robot Relations Jun 16, 2017 career gen z technology school ... enter a workforce on track to be more machine-reliant over time. Socializing kids with A.I. early could better prepare them for what may lie ahead. While proponents of the Singularity assert that artificial superintelligence will one day see machines not only match all forms of human intelligence but surpass it, A.I. has yet to achieve the awareness required to seamlessly socialize with humans (see Bot or Not). Until that day comes, machines will need humans to fill in the gaps when it comes to ...
Mixed Emotions Mar 20, 2018 health & wellness social life mindfulness ... , which has a positive impact on emotional health. In addition to understanding the limits of someone’s social capacity, young people are also trying to better understand the personalities of those they socialize with to improve their emotional connections. While "Love Languages" have long been around, an online quiz about such recently found popularity as young people, whether in a relationship or not, wanted to understand the type of way they give and receive love, and the book about the theory was ...
Branding Trends Nov 29, 2016 media & entertainment experiences packaging ... ). Approximately six in 10 youth in the U.S. and UK and seven in 10 Trendsetters in both countries like when packaging materials provide entertainment. This doesn't just mean serving up entertainment content, but also offering methods and tools for consumers to experience and create their own entertainment. From an eco standpoint, packaging that serves a dual purpose (e.g., a wrapper and an entertainment tool) also feels less wasteful. This trend creates an opportunity for new partnerships between CPG brands ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... Young people prioritize gaining a sense of connectedness above individual consumption when shopping and spending.Young consumers are shunning shopping experiences that are merely transactional. Brands can no longer simply put products on shelves and expect young people to buy them. As youth expect to have personally meaningful relationships with brands (see The One), they browse and buy for more emotional reasons than utilitarian ones. Today, the purpose of shopping has shifted from just ...
CHANGEables Feb 29, 2016 social consciousness activism politics ... was a huge trend and is now practically unheard of. I think certain causes definitely become trendy but that doesn't take away from their purpose or message. It's unfortunate in a way, but if it helps to elevate the cause to a national or global level, then it can be a great thing.MAGGIE, 22, TXSocial media has been the breeding ground for these sorts of social trends. The media gets everyone so hyped about certain things, and then they all get bored of it after a while. Things like ...
Opportunity Knocks Dec 14, 2018 ... plant roots. These factors are driving young people to move to new places, and to move more often than generations prior, answering the call when Opportunity Knocks.MAKING CAREER MOVESWhether or not they know people living in a particular area or are familiar with it, young people are very willing to move to a new place for a job opportunity, which is the top reason of 25 they would move; 31% in the U.S. and 26% in the UK say they would move for this purpose and this attitude is stronger among ...
