Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... in real time in a series of pictures, comments, and likes, users see what the algorithms deem engaging, which increasingly means ads over peers.I love to use Reddit and Twitter to find things that entertain or interest me and fill some of my time. I mostly read and rarely create my own content or even 'join the conversation' on these platforms. I also use them to stay current and learn about political things that impact me or that I am passionate about. ADDISON, 29, NYAlthough young ...
ProPlay Mar 04, 2015 career gen z play ProPlay Uptime ... strategy. Eighty-nine percent of Zs say that they spend part of their free time doing activities that they consider productive and creative instead of just hanging out. In fact, more than a third also say they like to be productive in their free time, and more than a quarter say they spend most of their free time working on specific projects. For example, an Xer who was interested in makeup as a child may have had a Barbie makeup doll; but a Z who is interested in makeup now goes to YouTube to learn ...
Out Of Office Sep 19, 2017 alcohol career fashion & beauty beer grooming ... %, while butchers will see a 5% increase. Food-related jobs may be of particular interest to Zs since their Glutton Goals and desire to make money from an early age (see The Monetization Generation) is priming them to be chefs, food stylists, urban farmers, and other independent careers with an element of creativity. There’s also a sense that there are fewer high-value jobs to go around, especially with the impending rise of A.I. and automation, making the manual jobs with a creative lens potentially ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... interaction. Mainstream young people are more likely to have concerns about the effect of technology on their interactions. They also reveal a dichotomy of simultan-eously believing that technology helps them feel closer to others while also isolating them. This may be because they are increasingly valuing their online-only relationships, with 36% of Trendsetters and 31% of Mainstream noting that their digital relationships are just as meaningful as those they have in person. To what extent do you agree ...
The Malevolution Mar 17, 2018 fashion & beauty gender health & wellness grooming men ... soon emerge.I feel the idea of masculinity has changed from being rough and rugged to just being yourself.DAVID, 27, ILNow that young men are experiencing a decline in employment opportunities and are less likely to identify as lead “breadwinners” than in the past (see Gender Role Playing), they’re finding new ways to define and celebrate their role in society and within a couple or family unit. Many are embracing fatherhood and take a more active role in their children’s upbringing. Indeed, the ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... . Religion offers a unique sense of historical perspective that dovetails neatly with Ys’ interest in origin stories to better understand the world around them. Similarly, the rituals of religion provide Ys with a reliable security blanket that they can return to in moments of uncertainty, while also inspiring them to create their own traditions and modern holidays with friends (#Celebrate, The Cassandra Report, Fall/Winter 2014). So, while they may no longer need to rely on religion for community or ...
Duty Free Sep 14, 2015 home spending cleaning delivery on-demand ... to commit until they have discussed each decision with friends, family, online acquaintances, and even strangers (see Gut Check). This is also true for formerly taboo topics; whereas Boomers and Xers would typically discuss questions of finance and health with family or paid experts, Ys go to their vast network of friends for help with such complicated choices (see Friends With Benefits). As they tend to lean on others for help, it follows that only 26% strongly agree that starting to make their ...
(Ana)logging Off Dec 01, 2016 media & entertainment board games books music ... an increased interest from youth in meeting potential partners offline (see Pairing Off). And although it’s easier than ever to shop online, youth prefer to get out from behind their screens and physically visit stores for the experience it provides (see What’s In Store). As with these other aspects of their lives, young consumers feel that engaging in tactile entertainment experiences can be more fulfilling than their digital equivalent because they tap into the nostalgia of the experiences ...
Buy Not Mar 05, 2016 marketing retail social consciousness activism shopping ... exposure to marketing, others are trying to distance themselves from a system built on the accumulation of needless stuff (see The Optimization Generation) by choosing to focus their consumption habits on experiences rather than goods. Even if one is spending the same amount of money on an experience as they would on an object, there’s less guilt at hand. Experiences are not only free of clutter—a tangible, visible reminder of waste—but also stand to help one grow as a person. A class or ...
Culture Spotlight On The UK Jun 04, 2018 ... ;sustainable fashion, they're driving the circular economy, getting rid of unwanted clothes in ways that benefit the environment—and also their wallets. The app reGAIN reflects this prioritization of sustainability by letting people send in their unwanted garments, so they don't end up in landfills, and in return, get discount credits at top brands. Retailers including Asics, New Balance, boohoo, and Superdry support the app, and, reflective of young people's passion for experiences ...