308 results for '"marketing"'
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Macrotrends

Inside Out

... single-sex dressing room, a full-length robe, and privacy from male crew members. Justice The tween clothing brand’s marketing campaign, See Yourself in Justice, is promoting images of young girls of varying body types, races, and religions; one girl is shown wearing a hijab.MuslimGirl + Orly Many people of Muslim faith are not able to wear nail polish due to guidelines around prayer practices. Orly partnered with MuslimGirl to create a collection of halal-certified nail polishes that don’t ...

Social (TV) Network

... executives where they recline in lounge pants in seemingly uncomfortable spots and plans to produce more original series. In fact, the brand’s head of marketing, Dan King, notes, “I think how people consume Snapchat now is like how they used to watch TV.MEDIA CONSUMPTION Both U.S. and UK youth spend the largest percentage of their media consumption time each week using social media (18% on average in both countries), with women spending even more time doing so than men. U.S. youth also spend a ...

On The (Im)pulse

... travel rewards systems. Open up the possibility for greater rewards by allowing them flexibility to book travel and rack up rewards regardless of brand, with alliances being one way to do this. Young people are excited to talk about their entire experience around impulse travel, including the financial measures they’re taking to do so. Brands can tap into this space by adding to and amplifying the conversation around the different facets of impulse travel in their marketing and activations. Young ...

The Joyride

... third friend into the car without paying his share of the gas. With the touch of the button, he uses PayPal to transfer the money and the trio can start their journey.76 The gas station chain 76 is celebrating road trips and the role they play in them with the release of a marketing campaign called Jean and Gene’s Awesome Adventure Road Trip, which highlights the fun and adventure that can be found on the road. The series of six 15- to 30-second videos follow an everyday couple, Jean and Gene ...

Brand Friends Forever

... traditionally dull product category, and it’s built deep connections with consumers by gathering a community of brand fans who they feature in marketing communications. Founders Eric Ryan and Adam Lowry, who liberally share the ironic origin story of creating the products while living in a filthy San Francisco apartment, appear in web videos, and recently authored a book about the company’s roots, titled The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down ...

How Can I Help You?

... does more than just respond to customer complaints: they collaborate with the brand’s marketing team and advise on product development decisions, a feedback loop which ultimately drives customer retention and conversion. Where Glossier excels is its online human-centric online customer service, which occurs through social media channels like Instagram, Facebook, and Twitter, as well as email, FaceTime, and the phone. Glossier’s highly-responsive team of customer service editors use a “friendly ...

Innovation Halo

... if a brand has found success with a business model, content strategy, or marketing campaign, it doesn't mean it can rest on its laurels and continue to be perceived as innovative. In focus groups, Ys and Zs noted that while Apple has been innovative in the past, it hasn't done much that's different in a while, making it lose its luster in their eyes. Despite Apple recently becoming the first trillion dollar public American company—an achievement that would suggest it has a strong Innovation ...

Money Talks

... contribute to household purchase decisions; don’t leave one or the other out of your marketing messages. Couples pride themselves on how both members contribute to their collective financial standing. Help them with tools to manage their joint responsibilities and offer features such as the ability to use emojis or add comments to make the experience positive and fun. Remember that people in relationships still value their individual identities; market to them based on who they are (personal ...

Identity Theft

... be themselves. They should emphasize that taking time for oneself is neither a point of shame nor an indulgence, and should depict parents as multidimensional individuals who have vibrant relationships and interests outside of their children.ACTION ITEMSBrands should reflect the multiplicity of parental identity by showing parents both with and without their children in advertisements and marketing communications. Consider showing parents enjoying time with spouses/partners, friends, and/or alone ...

High Society

... beverage, the brand also wants to reframe the stereotype of the lazy stoner by marketing the sparkling water as a product for the active lifestyle. Cuvée CoffeeAustin-based coffee company Cuvée Coffee released a line of canned nitro cold brewthat contains CBD hemp oil. Cuvée partnered with California-based Natural Plant Extracts USA to created a specific hemp oil that would complement the coffee brewery’s nitro brew. Each can of Nitro Hemp Oil Cold Brew contains 10mg of the odorless, tasteless, and ...