308 results for '"marketing"'
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Macrotrends

Inside Out

... single-sex dressing room, a full-length robe, and privacy from male crew members. Justice The tween clothing brand’s marketing campaign, See Yourself in Justice, is promoting images of young girls of varying body types, races, and religions; one girl is shown wearing a hijab.MuslimGirl + Orly Many people of Muslim faith are not able to wear nail polish due to guidelines around prayer practices. Orly partnered with MuslimGirl to create a collection of halal-certified nail polishes that don’t ...

(Gender) Role Playing

... gratuitous attention to them, as it more authentically reflects how young people live their lives. The more facets of relationships that brands are able to celebrate, the more likely they are to woo youth (see The One) and build lasting relationships. ACTION ITEMS When appropriate, engage in Gender Flipping, which calls attention to the pervasive gender bias across media and marketing by swapping one sex for another, thus highlighting the absurdity of “gender norms.” Consider enhancing or ...

Social (TV) Network

... executives where they recline in lounge pants in seemingly uncomfortable spots and plans to produce more original series. In fact, the brand’s head of marketing, Dan King, notes, “I think how people consume Snapchat now is like how they used to watch TV.MEDIA CONSUMPTION Both U.S. and UK youth spend the largest percentage of their media consumption time each week using social media (18% on average in both countries), with women spending even more time doing so than men. U.S. youth also spend a ...

Parenting 101

... accurately in their marketing, showing that companies have some catching up to do.EDUCATIONAL TECHNOLOGYModern parents acknowledge that technology is a blessing and a curse in many ways: it entertains and distracts, it connects and disconnects families, it teaches and it also rots the brain. When parents first introduce their children to technology, it’s often in the form of educational apps and websites that are highly immersive and engaging. Admittedly, parents leverage these as babysitters on occasion ...

Z DNA

... . They’re the ultimate self-starters, as evidenced by how adept they are at marketing themselves online, setting up digital storefronts, and raising money via crowdfunding. They know how to work within the existing system to make extra money and build a brand. And unlike Ys who are characterized as entitled, Zs have an especially strong work ethic. They’re eager to learn as much as possible and will be more able to pick themselves up and start over should their plans not work out. They don’t feel ...

Innovation Halo

... if a brand has found success with a business model, content strategy, or marketing campaign, it doesn't mean it can rest on its laurels and continue to be perceived as innovative. In focus groups, Ys and Zs noted that while Apple has been innovative in the past, it hasn't done much that's different in a while, making it lose its luster in their eyes. Despite Apple recently becoming the first trillion dollar public American company—an achievement that would suggest it has a strong Innovation ...

High Society

... beverage, the brand also wants to reframe the stereotype of the lazy stoner by marketing the sparkling water as a product for the active lifestyle. Cuvée CoffeeAustin-based coffee company Cuvée Coffee released a line of canned nitro cold brewthat contains CBD hemp oil. Cuvée partnered with California-based Natural Plant Extracts USA to created a specific hemp oil that would complement the coffee brewery’s nitro brew. Each can of Nitro Hemp Oil Cold Brew contains 10mg of the odorless, tasteless, and ...

Brand Friends Forever

... traditionally dull product category, and it’s built deep connections with consumers by gathering a community of brand fans who they feature in marketing communications. Founders Eric Ryan and Adam Lowry, who liberally share the ironic origin story of creating the products while living in a filthy San Francisco apartment, appear in web videos, and recently authored a book about the company’s roots, titled The Method Method: Seven Obsessions That Helped Our Scrappy Start-Up Turn an Industry Upside Down ...

Identity Theft

... be themselves. They should emphasize that taking time for oneself is neither a point of shame nor an indulgence, and should depict parents as multidimensional individuals who have vibrant relationships and interests outside of their children.ACTION ITEMSBrands should reflect the multiplicity of parental identity by showing parents both with and without their children in advertisements and marketing communications. Consider showing parents enjoying time with spouses/partners, friends, and/or alone ...

Money Talks

... contribute to household purchase decisions; don’t leave one or the other out of your marketing messages. Couples pride themselves on how both members contribute to their collective financial standing. Help them with tools to manage their joint responsibilities and offer features such as the ability to use emojis or add comments to make the experience positive and fun. Remember that people in relationships still value their individual identities; market to them based on who they are (personal ...