Video Game Time Mar 22, 2017 gaming competitions eSports ... their favorite players or even in a game when he or she logs on to play online, and, while the likelihood of either happening is slim, it’s far more likely than finding LeBron James at their local park looking for a pickup game. Compared to past generations who wanted their sports stars and celebrities on a pedestal, Ys and Zs are looking for more of an everyman star, and eSports is delivering just that.I see why people like eSports given the interest in video gaming and streaming. I don't watch ...
Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... brands, calling their credibility into question and leading to the rise of micro-influencers and friends, as they feel more credible and reliable—not just a billboard for brands (see Side Buy Side). Per Forbes, multiple companies have found them to elicit better engagement than those with a massive following. To young consumers, micro-influencers feel more “real” and more like friends, which helps explain their success. In a new frontier where the number of followers a person has or the amount ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... mothers to share their stories.“I think it can be very helpful to share parenting struggles because at 2am when you are having a really hard time there is always somebody online who can make you feel better with a few kind words."DANIEL, 32, UKIn taking a more truthful approach to Parenting Out Loud, Ys realize that no one is in fact a perfect parent and that there’s not even a “right” way to parent. Just as they believe that “having it all” means something different for each person (see All In Good ...
Epic Entertainment Dec 02, 2016 media & entertainment social media ... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... information have long been the norm, young people are now scaling back by seeking out more personal pockets of the web. They are prioritizing the quality over quantity of their contacts, one-on-one interactions over mass audiences, and the ephemeral over the permanent. We are in a new digital era where young generations are shifting the online world from the public square to a more intimate environment, and bringing a human touch to the web in the process. For brands, this means a marked shift from ...
Mix Masters Dec 07, 2016 media & entertainment interactive music social media ... high-quality work from a highly talented segment of youth.The Mix Master trend is driven largely by youth's desire for more ways to discuss, share, and engage with the content they love. Gens Y and Z have a creative spirit at their core, and they don’t see a completed work of entertainment as finished but rather as being ripe for a new iteration or interpretation which they can then share. Young people consider such evolutions of content as engaging as the original work, and they’ve promoted some ...
Overboredom Jun 19, 2017 career gen z media & entertainment relationships social media ... spend their free time doing activities that they consider productive and creative, not just hanging out. This ProPlay mentality, which has them elevating recreational pursuits and extracurricular activities as mediums for advancing in life, is impacting their feelings about free time today. Instilled with the understanding that they can do anything their elders can do, they no longer see age as a barrier to entry to learning a new skill, starting a business, or simply educating themselves about what ...
Best Dressed Mar 16, 2018 fashion & beauty retail clothing shopping style ... is something that has been the other gateway for people to gain confidence instead of the gym. I see a lot of people wearing these high end clothes, feeling better about themselves and all that. I feel like fashion in a way definitely is like help giving you a little more confidence and giving you a little more recognition. Taking care of your body but in a different way.BRIAN, 19, NYAlthough on a surface level upgrading one’s wardrobe seems to be about appearance, there’s more to it for young ...
Relationship Goals Nov 29, 2015 relationships dating love marriage same-sex sex ... they and their partners see fit. For young people who have grown up being able to customize much around them, from the products they purchase to their social media profiles, they see no reason why they can’t determine their relationship style with each partner as well. Just as they take an Off-Roading approach to adulthood to fit their individual preferences, they’re also shaping their love lives to better align with their own definition of happiness. I don't believe in the old model that just one ...
Obstruction Of Injustice Mar 07, 2016 activism internet of things politics ... people they only know in the online realm. They are distressed by the hatred they see from others, particularly as spreading kindness has become a personal mission for many (see Good Vibes). As a result, they are seeking Obstruction Of Injustice to censor such offensive language from their feeds with the hope that it will help scrub it from their real lives as well.I strongly feel that companies and brands have an incredible responsibility to help eliminate hate speech and harassment from ...