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Mixed Emotions

... Young generations are propelling emotional health as the next frontier of the wellness movement, as they embrace ways to manage their feelings internally and externally.The next frontier of the wellness movement is emotional health, as young generations begin to examine, quantify, improve upon, and talk about their emotional wellbeing just as they’ve done for physical and mental health. Health and wellness has been at the forefront of pop culture in recent years, making the transition from a ...

Mom Focus

... A deep-dive into the mindsets of modern mothers.METHODOLOGYA total of 1,000 interviews were conducted online with 18- to 45-year-old moms. The sample composition is ethnically and geographically representative of the US population. Interviewing was conducted June 8, 2011 - June 15, 2011.To qualify for participation in the study, each respondent had to meet the following qualifications:Be the parent of at least one child 0- to 18-years of age living in her householdBe a US residentNot herself ...

Seize The Day

... flipping the perspective to see it as restorative and quite productive, since they were able to engage in their socializing during the day and still have energy for activities the next day, too, thus optimizing their whole weekend for maximum potential. Although previous generations often used some of the daytime on weekends to do productive tasks like running errands, going to stores, and completing chores around the house, the ease of outsourcing such activities through laundry drop-off, online ...

No New Friends

... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...

Where There's A Will, There's Away

... qualitative research. This willingness is fitting as young consumers tend to take a quality over quantity approach when it comes to this sector in particular (see The Optimization Generation), meaning that they don't need to make purchases often to have the curated, high-quality wardrobe they crave. While young people do buy new outfits for the purpose of wearing them on a trip, they consider that to be part of their travel spending.Dining out and drinking are other categories where young people are often ...

Job Search Party

... entering the scene, too, and would have huge implications for the interview process); and more creative ways of presenting jobs and thus attracting interesting talent are popping up. These engaging services offer another benefit similar to online shopping: the pleasure of browsing without the commitment of purchasing. Perusing job opportunities satisfies youth’s Fauxsumerism attitude: shopping (job hunting) is as much about product (job) discovery as it is about making an actual purchase (switching to ...

Nesting & Resting

... . Healing CrystalsThe healing gemstone industry is now a billion dollar business, with crystal sales soaring via online shops and physical outposts large and small. Specialty shops like holistic healing center Maha Rose in Brooklyn offer a range of healing crystals for the home, while mass retailers like Anthrolopolgie are also leveraging the love. Plant PowerHouse plants have long been celebrated for their ability to boost feelings of wellbeing while bringing life to a room, and the ...

Cashless Is King

... expectation from the financial tools they use, and those that cannot keep up with the speed of their digital lives will be dropped for others that can.Young people’s cashless, digital-first mindset is not only eroding traditional payments, it is bringing into question the very format of financial institutions. For example, the majority of youth (52%) are interested in using online-only banks that do not have physical locations. After all, if they don’t need cash from ATMs and process all of their ...

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

Global Culture Marketing Tips

... would simultaneously enter them into a lottery to win a free KissKiss Matte lipstick and build a customer database for Guerlain. The campaign attracted 10,000 players within 10 days of the game’s launch.Nike Customers who visit select Nike stores in China can do an in-store trial of the brand’s Epic React running shoes while simultaneously participating in Reactland, a virtual reality motion gaming experience designed to showcase the shoe’s built-in NIKE REACT technology. Nike China partnered ...