Accelerated Adulthood Jun 25, 2017 gen z media & entertainment LGBT politics ... "the path" to adulthood, Zs are redefining the path through adolescence, making it a shrunken life stage as they quickly enter into adult-like experiences and challenges. They don’t just wait until they’re of age to vote to pay attention to politics, they begin following along and getting involved online and offline much sooner; they don’t just start noticing the opposite sex is actually cute and doesn’t have cooties, they have to figure out where they fall on the gender identity and sexuality ...
Pairing Off Dec 02, 2015 global relationships apps dating ... Young people are looking to digital tools to connect them with romantic partners in the real world rather than online. Youth today have more opportunities to find love than did prior generations at their age. And while they may be meeting a greater number of potential romantic interests, the fact that these initial interactions are largely occurring in the digital realm is leaving them somewhat unsettled. Even though they are digital natives who perceive the notion of living without ...
Global Influencer Trends Dec 09, 2019 ... month, according to the BBC) are given a contract, which includes social media training and product development support. Experts say these Chinese firms, particularly Ruhnn, differ from their Western counterparts because of "how committed they are and the amount of resources they’re putting behind these influencers." The model appears to be working—Dayi Zhang was the first influencer that Ruhnn invested in; last year, she sold more than $145 million of products through her online store ...
Parenting Out Loud Jun 08, 2016 family parenting children dads moms social media ... decisions and experiences and are highly exposed to those of other parents, too. As a generation accustomed to sharing their everyday lives online with their vast networks and even strangers, it’s only fitting that they’ve put parenting in the public realm and made it part of the social discourse. To wit, about 40% of young parents in the U.S. and 37% in the UK say that parenting has become a more public activity than it was for previous generations."I think that our generation is less likely to ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...
Global Analog Trends May 29, 2018 ... supplementing their digital consumption with analog content and gadgets, from vinyl records and physical cameras to print magazines and board games. Brands that tap into this old school consumption habit can stand out in today's digitally-driven world and this countertrend is poised to grow as young people are even sharing their analog consumption habits online, encouraging their friends and followers to embrace such mediums, too.LO-FI LISTENINGDespite the prevailing popularity of music streaming platforms ...
Realistic Optimism Feb 27, 2016 social consciousness activism causes and issues corporate responsibility politics ... possible from peer-to-peer interactions. Their methods of retaining optimism are taking shape in numerous ways as addressed throughout this report, including random acts of kindness (Good Vibes), savvy consumer choices (Buy Not and Clear Consciousness), micro donations (Dollars for Change), and real-world activism (Demo Real). This collective effort to reclaim optimism is crucial for brands to consider as they think about conscious marketing efforts. Shadowy donation initiatives and green-washed ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... role in spreading the private photos online started to feel real guilt and shame about looking at and sharing the photos. As a 16-year-old girl from California told us, “My online tendencies have altered immensely in light of these recent scandals. Specifically speaking about the celebrity photo leaks, my morals in choosing not to view such images has really grown. Putting myself in the shoes of those women and men affected, I actively make the decision to avoid looking…because by viewing these ...
All The Feels Jun 22, 2017 gen z social life friends social media ... -led lives has made Zs more attuned in some circumstances to picking up human emotions because they grow up learning how to do so through 140 characters in a tweet, 10 seconds of a snap, and a heavily filtered Instagram photo. Rather than desensitizing them, such online communications may actually be making them hyper aware of the feelings of the people around them. Unlike Ys who grew up socializing mostly in-person, such as in their neighborhood or at the mall, Zs get to know their friends better ...
Gaming The System Jun 17, 2017 gaming gen z eSports ... , 17, U.S.Perhaps counterintuitively, Zs are also leveraging gaming as a way to transition between the online world where they spend so much time and the offline world of real life. As digital natives rather than digital adopters, Zs are learning at a young age about issues that can develop from spending too much time online, whereas Ys had to learn this lesson the hard way by making such mistakes themselves. The current iteration of video games, powered with VR and AR, gives them the best of both ...