598 results for '"gen y"'
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Macrotrends

Seize The Day

... important to Ys in particular, and trying to maintain an active nightlife can take a toll on each. Rather than raging all night and sleeping in late, waking up with a hangover, and wasting the day away, young adults are shifting their social schedules to keep a healthy balance. Instead of waiting until their thirties to scale back the late nights, even Zs and younger Ys are practicing moderation as they seek UnWasted Time. If they start their social activities earlier in the day they can end sooner, go ...

#Celebrate

... Young consumers are embracing, and creating, new occasions to rejoice, no matter how big or small the event. Having grown up with social media, Gen Ys and Zs feel pressure to lead share-worthy lives. They want to make each day exciting and notable so that they have interesting content to post or boast about. This desire has produced an unprecedented tendency to #Celebrate the everyday both online and off. Young consumers are embracing and even creating frequent occasions to rejoice with their ...

Retail 2.0: Youth Outlook On Luxury

... , and even Gen Ys and Zs who aren’t making luxury purchases can follow activity in this space because movement within the luxury vertical is major media fodder. The industry has been opening up—albeit slowly)—for a while now, especially with the growth of social media, which has enabled luxury brands to showcase their runway shows, behind-the-scenes footage, and campaigns more readily than ever. Now that consumers have increased access to this information at their fingertips (and indeed ...

Universal Invite

... Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.Global Ys (GYs) are the most diverse and multicultural generation, a reality that has inspired an unprecedented height of tolerance, open-mindedness, and inclusivity among its members. Indeed, GYs are increasingly blurring and dissolving race and gender boundaries, and leading the charge to create an even more open and accepting culture. Because ...

Digital Intimacy

... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...

Accelerated Adulthood

... Civil Rights Movement, and the Vietnam War; Gen Xers witnessed the emergence of AIDS, hip hop, and acceptance of divorce; Gen Ys grappled with an unstable economy, high unemployment, and a resurgence of emphasis on women’s and LGBTQ+ rights. Now, Gen Z is poised to enter “Accelerated Adulthood,” a new chapter in the classic coming of age tale, that poses traditional adolescent challenges as well as additional trials unique to today’s digital, political, and social climate. Much like Ys redefined ...

Glutton Goals

... drinks in defiance of widespread messages to eat healthy. Every generation reinvents the values of the one before it—hippie Boomers rebelled against the Greatest Generation’s conservative ways, yuppie Xers rebelled against hippies’ free-spirited lifestyles, wellness-oriented Ys rebelled against yuppie materialism—and now Zs are rebelling against the culture of wellness popularized by Ys by ushering in a new era of indulgent, visually extreme food and drinks.Zs’ Glutton Goals have been a ...

The Freeform Movement

... Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. The plight of the over-scheduled child, perpetually shuttled by helicopter parents from school to soccer practice to violin lessons and more in a bid to pad his or her young résumé, has been a polarizing topic in recent years. Once regarded as a savvy strategy for giving children a leg up in a highly competitive society, Gen Ys are now ...

ROI (Return On Image)

... Gen Ys and Zs are increasingly crafting personal digital stories to sustain their audiences' engagement. While previous generations found satisfaction by living in the moment, Ys and Zs take pleasure not just in the experience at hand but also in the act of documenting it. Chronicling life is a priority, with nearly half of Mainstream respondents and 64% of Trendsetters saying that it’s important to have a record of an event. Now, new social media behaviors are emerging as a result of this ...

Life Resume

... Gen Ys don't feel that a career resume fully encapsulates their experience and accomplishments; instead, they have given rise to a Life Resume as the principal tool for documenting their achievements and success in life.Whereas past generations felt obligated to stick to a traditional life path (college, career, family, retirement), Ys are compelled to find and follow their personal passions. They don’t define themselves by their careers, so professional resumes miss the point; the Life Resume ...