598 results for '"gen y"'
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Macrotrends

Pop Politics

... versa; take for instance, the growing number of political journalists incorporating youth slang like “cray-cray” in reference to modern political figures. In a focus group conducted for this study, a 25-year-old woman from NY told us how a caption on Instagram account Millennials of New York, a sendup of popular blog Humans of New York, so perfectly encapsulated her generation’s relationship to politics despite its satirical nature: “Ever since The Colbert Report ended and Jon Stewart left, my ...

Glutton Goals

... drinks in defiance of widespread messages to eat healthy. Every generation reinvents the values of the one before it—hippie Boomers rebelled against the Greatest Generation’s conservative ways, yuppie Xers rebelled against hippies’ free-spirited lifestyles, wellness-oriented Ys rebelled against yuppie materialism—and now Zs are rebelling against the culture of wellness popularized by Ys by ushering in a new era of indulgent, visually extreme food and drinks.Zs’ Glutton Goals have been a ...

The Joyride

... freedom and flexibility. Consider how young people want to be able to work remotely, make their own hours, and not be tied down to one place. Gen Ys with this attitude gave rise to the popularity of RVs that are fully equipped with home and office essentials and that allow inhabitants to live, work, and travel from one vehicle. Even without going to that extreme, this ability to forge your own path in the moment is important to modern youth. Indeed, half of U.S. and UK youth say that they’re ...

BMS Takeaways

... These marketing directives and examples act as guidelines for engaging in the wellness sphere. “Health and wellness” isn’t just a category to young consumers; it’s key to who they are, how they spend their time, and the purchasing decisions they make. In fact, 70% of Ys say that their wellness activities are an integral part of their personal identity. With this in mind, we’ve assembled a list of top takeaways to help marketers address the importance of wellness in Ys’ lives and build long-term ...

DND (Do Not Distress)

... , 49% of youth in the UK and 41% in the U.S. say their friends bring as much stress as they do happiness to their life, with young men feeling this way more than women. To grapple with these contemporary social circumstances, Ys and Zs are evolving friendship dynamics to better suit modern times and emerging social norms, while also carving out moments to be antisocial and creating greater acceptance around such behavior. In doing so, they're asserting to their friends to DND—Do Not Distress ...

K-Pressure

... Ys in Asia are facing tremendous stress about societal expectations, creating a need for products and marketing that calms them and helps them cope.South Korea’s postwar economic boom and rapid industrialization has been aided by the government’s heavy investment in its young population. Young people are understood to be of critical importance to the country’s future; in fact, they are its very foundation. As young South Koreans have risen to be among the top performing students on ...

#Celebrate

... Young consumers are embracing, and creating, new occasions to rejoice, no matter how big or small the event. Having grown up with social media, Gen Ys and Zs feel pressure to lead share-worthy lives. They want to make each day exciting and notable so that they have interesting content to post or boast about. This desire has produced an unprecedented tendency to #Celebrate the everyday both online and off. Young consumers are embracing and even creating frequent occasions to rejoice with their ...

The Freeform Movement

... Young parents are purposefully incorporating unstructured playtime into their children’s schedules in an effort to better prepare them for the future. The plight of the over-scheduled child, perpetually shuttled by helicopter parents from school to soccer practice to violin lessons and more in a bid to pad his or her young résumé, has been a polarizing topic in recent years. Once regarded as a savvy strategy for giving children a leg up in a highly competitive society, Gen Ys are now ...

Digital Intimacy

... Gen Ys and Zs are looking to make their digital activity and connections more substantive and meaningful. Young consumers are craving a greater sense of closeness than ever before, both on- and offline. They’re increasingly turning to peer-to-peer services that allow them to connect with other individuals, seeking to know the makers of the products they buy, and demanding deeper relationships with their favorite brands.Whereas big social networks, more “likes,” and an infinite stream of ...

Universal Invite

... Ys demand for media, marketing, and concepts to be globally inclusive, allowing them to communicate and share across language and cultural barriers.Global Ys (GYs) are the most diverse and multicultural generation, a reality that has inspired an unprecedented height of tolerance, open-mindedness, and inclusivity among its members. Indeed, GYs are increasingly blurring and dissolving race and gender boundaries, and leading the charge to create an even more open and accepting culture. Because ...