Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... growing "Go Big Or Go Home" mindset, young people are looking for their close friends to offer more than support and loyalty; they also want them to provide inspiration to help them achieve a more adventurous life. As one 22-year-old woman from Portland told us in a focus group, "I don't think it's social media that drives me to be adventurous as much as it is my close friends. They always want to be doing exciting stuff and I want to be part of that." In turn, they know their friends want them to ...
Culture Spotlight On South Africa Jun 11, 2018 ... brand Prime Obsession. The company began when the pair were interior design students at the University of Johannesburg and posted social media content reflecting this style. Prime Obsession has taken off rapidly, with media outlets including Vogue crediting them for ushering in the country's new design scene. Prime Obsession has started to receive international attention, having recently collaborated with Calvin Klein and Woolworths, and is poised for continued success; the duo ...
Gen Z Marketing Tips Jun 11, 2017 ... #adidasbyme, a campaign to encourage kids to tell their story by designing their own sneakers. The campaign turned to young consumers’ imagination and sought to give them real world skills and experiences. - 7. Showcase the norm - Zs' definition of celebrity differs from that of their predecessors, as they don't regard Hollywood stars as the most relevant influencers. In fact, only about a third of Zs in the U.S. and UK say they prefer Hollywood celebrities to social media influencers. Zs are ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... . Raised as team players, their group-oriented mindset allows them to thrive in situations that champion the many over the individual. At the same time, having come of age during the advent of social media has made it ever more challenging for them to maintain a sense of personal mindfulness. While this universal invitation to engender both friendship and intellectual stimulation is valuable in its ability to expand the global conversation and make it more inclusive, it’s also starting to be recognized ...
Multigenerational Marketing Tips Mar 15, 2019 ... THEM FEEL LIKE THEY MATTER VS. JUST TRYING TO SELL TO THEMThis desire is particularly pronounced in the UK with Boomers, Xers, and Ys all ranking this in their top five expectations of brands.Why?: Brands occupy a more emotional role in consumers' lives than ever before. Social media has broken down the wall between corporation and consumer, making it critical for brands to demonstrate their human side and show that they care about consumers as people. Meanwhile, as people carry brands around in ...
High Society Sep 17, 2019 ... -enhancing, functional foods that offer additional benefits on top of basic nourishment. Ys witnessed the birth of internet-based diet culture, with its subsequent spread of different modalities of nutrition, from raw veganism and fruitarianism to paleo and ketogenic diets, proliferating a seemingly endless amount of information on the latest fads and crazes via social media. This has left this cohort deeply interested in diet and nutrition, creating an enormous whitespace for brands to develop products ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... partnered to create NowThis Money, a digital media brand aimed at helping Gen Ys navigate personal finance questions. Both brands are creating content, mainly social media-friendly videos, to help young adults be money-savvy amidst their modern lifestyles.Marks & Spencers UK department store Marks & Spencers’s "Spend It Well" campaign reflects Gen Ys' approach to finances (see The Fund-amentals), in which they're focused on living for the present rather than saving to enjoy their money in the future ...
State Of The Art Sep 15, 2018 ... lives. Generations Y and Z do not feel that their fears are unfounded, for the notion of automated creativity seems lazy at best and fake at worst to young consumers who place a high value on personal creativity. Modern youth often look to how they can put their creative lens on all aspects of their lives, from their style to their social media profiles to their entertainment, and they’ve been given more tools and even more permission than previous generations to do so. Since they hold creativity ...
Marketing Tips Mar 10, 2016 marketing social consciousness causes and issues corporate responsibility ... doing so, brands should show how a cause is relevant to young people’s everyday lives and habits to further encourage them to get involved. NHS Blood & Transplant with Thousands of Brands For National Blood Week last fall, NHS Blood & Transplant teamed up with Engine on the Missing Type campaign, where the As, Os, and Bs—the letters of the main blood types—were removed from thousands of physical spaces, signs, brand names, and social media profiles to remind society how much we ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... in open offices that are modern panopticons with milling supervisors and coworkers. Even those who don’t spend their workdays in such spaces find themselves bombarded by emails, IMs, and notifications throughout the day. And between social media and their digital devices, they’re never alone, even when no one else is around. Ys and Zs are recognizing a need for time apart from other people for their own mental wellness. While alone time was formerly the solace of introverts, even extroverted ...
