648 results for '"social media"'
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Macrotrends

High Society

... -enhancing, functional foods that offer additional benefits on top of basic nourishment. Ys witnessed the birth of internet-based diet culture, with its subsequent spread of different modalities of nutrition, from raw veganism and fruitarianism to paleo and ketogenic diets, proliferating a seemingly endless amount of information on the latest fads and crazes via social media. This has left this cohort deeply interested in diet and nutrition, creating an enormous whitespace for brands to develop products ...

Multigenerational Marketing Tips

... THEM FEEL LIKE THEY MATTER VS. JUST TRYING TO SELL TO THEMThis desire is particularly pronounced in the UK with Boomers, Xers, and Ys all ranking this in their top five expectations of brands.Why?: Brands occupy a more emotional role in consumers' lives than ever before. Social media has broken down the wall between corporation and consumer, making it critical for brands to demonstrate their human side and show that they care about consumers as people. Meanwhile, as people carry brands around in ...

Show Me Love

... Young people are prioritizing their relationships with themselves and expect brands to reflect this as an essential form of love. Most brands think of romance as between two people, but there’s another type of love affair that’s highly resonant among modern global youth: love of oneself. This introspective romance has never been as prominent or prioritized as it is today, a shift that’s somewhat driven by young people’s use of social media to acknowledge and reflect who they are. However ...

Modern Love

... important role social media plays in defining identity for global youth, it takes a backseat to a number of other factors when it comes to relationship milestones. When asked what makes a relationship official, only 16% said “when you update your status on social media” and only 8% said “when you post digital evidence,” indicating that when it comes to relationships, it’s the in-person elements that matter more. Even with a myriad of new lenses through which to approach and view relationships, most ...

Gen Z Marketing Tips

...  #adidasbyme, a campaign to encourage kids to tell their story by designing their own sneakers. The campaign turned to young consumers’ imagination and sought to give them real world skills and experiences. - 7. Showcase the norm - Zs' definition of celebrity differs from that of their predecessors, as they don't regard Hollywood stars as the most relevant influencers. In fact, only about a third of Zs in the U.S. and UK say they prefer Hollywood celebrities to social media influencers. Zs are ...

Presence of Mind

... . Raised as team players, their group-oriented mindset allows them to thrive in situations that champion the many over the individual. At the same time, having come of age during the advent of social media has made it ever more challenging for them to maintain a sense of personal mindfulness. While this universal invitation to engender both friendship and intellectual stimulation is valuable in its ability to expand the global conversation and make it more inclusive, it’s also starting to be recognized ...

State Of The Art

... lives. Generations Y and Z do not feel that their fears are unfounded, for the notion of automated creativity seems lazy at best and fake at worst to young consumers who place a high value on personal creativity. Modern youth often look to how they can put their creative lens on all aspects of their lives, from their style to their social media profiles to their entertainment, and they’ve been given more tools and even more permission than previous generations to do so. Since they hold creativity ...

Self Made Marketing Tips

... partnered to create NowThis Money, a digital media brand aimed at helping Gen Ys navigate personal finance questions. Both brands are creating content, mainly social media-friendly videos, to help young adults be money-savvy amidst their modern lifestyles.Marks & Spencers UK department store Marks & Spencers’s "Spend It Well" campaign reflects Gen Ys' approach to finances (see The Fund-amentals), in which they're focused on living for the present rather than saving to enjoy their money in the future ...

Marketing Tips

... doing so, brands should show how a cause is relevant to young people’s everyday lives and habits to further encourage them to get involved.  NHS Blood & Transplant with Thousands of Brands For National Blood Week last fall, NHS Blood & Transplant teamed up with Engine on the Missing Type campaign, where the As, Os, and Bs—the letters of the main blood types—were removed from thousands of physical spaces, signs, brand names, and social media profiles to remind society how much we ...

Soloists

... in open offices that are modern panopticons with milling supervisors and coworkers. Even those who don’t spend their workdays in such spaces find themselves bombarded by emails, IMs, and notifications throughout the day. And between social media and their digital devices, they’re never alone, even when no one else is around. Ys and Zs are recognizing a need for time apart from other people for their own mental wellness. While alone time was formerly the solace of introverts, even extroverted ...