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Macrotrends

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Best Dressed

... is something that has been the other gateway for people to gain confidence instead of the gym. I see a lot of people wearing these high end clothes, feeling better about themselves and all that. I feel like fashion in a way definitely is like help giving you a little more confidence and giving you a little more recognition. Taking care of your body but in a different way.BRIAN, 19, NYAlthough on a surface level upgrading one’s wardrobe seems to be about appearance, there’s more to it for young ...

POP Marketing

... a “corpo-human” embodiment of the brand registered for classes. In a more recent episode, Subway tries to buy Greendale and turn it into a Subway University. Show creator Dan Harmon negotiated for creative control over the brand’s integration into episode narratives, a deal which gave him reign to portray Subway as a villain (and which in turn gives Subway its own cachet).SAMSUNG AND THE ACADEMY AWARDSHost Ellen DeGeneres’ now-famous celebrity-selfie moment was in large part the result of ...

Global Analog Trends

... Analog entertainment trends popping up around the world.In a world that’s becoming increasingly digital, a resurgence of analog entertainment may seem surprising. However, these countertrends reflect global youth’s desire for experiences that encourage them to disconnect from their devices. Analog forms of entertainment provide a source of relief from their digital overload and give youth the tactile media experiences they crave (see [Ana]Logging Off). The increasing popularity of analog ...

Marketing Tips

... people can form romantic relationships on its flights and sustain their love for one another through travel. - 2. Embrace dating apps and websites. - As young people around the world are spending much of their time using digital dating tools, brands should also consider playing in this space. For today’s youth, dating apps and websites don’t just serve as a way to find potential romantic partners; they’re also a form of entertainment and a means to obtain shareworthy stories (see Dual Intentions ...

Demo Real

... involvement (see CHANGEables).I once joined a Countryside Alliance march through London to raise awareness of the challenges facing farmers. I think it is important for underrepresented groups to make their feelings known in Westminster.OSCAR, 25, UK Young people’s interest in taking activism offline is fueled by their online activities, as their in-person actions give them something to share with their followers. They are connected to a more diverse and global body of peers than previous ...

Shopography

... passionate fan base and fostering a sense of stores and shoppers being “in it together” for the betterment of both parties. We expect to see retailers and retail environments increasingly evolving in this manner as they find greater success serving once again as the heart of a consumer community.ACTION ITEMSYoung consumers feel closest to boutique lifestyle brands. Consider forming Brand Mentorships with local entrepreneurs that could help local shoppers feel a greater sense of connection with your mass ...

Modern Love

... gaming platforms, online forums, and social networks. Still, those who seek to meet potential partners offline (see Pairing Off) find much appeal in naturally connecting with someone in a place they both care about, such as a gym, café, concert, or movie screening, which can also provide a solid basis for their relationship. Relationship Markers Introducing one’s partner to family is the event that most global youth (62%) agree serves as the moment when a relationship becomes official. Despite the ...

Global Gaming Trends

... across many topics (see Know It Alls). HQ Trivia kicked off the craze in the U.S. last fall and similar apps have been popping up around the world ever since, becoming an almost overnight hit in China as businesses try to target the country’s more than 700 million mobile internet users. Despite (or perhaps because of) the growing popularity of live quiz games in China, the country’s media and publication regulator is calling for changes after it claimed some game content is “vulgar and tawdry” and ...

First Glocals

... buy. This demand is being met by brands like clothing company Honest By, which tells people where its materials originate, how much they cost, and where a product was made. We expect GYs’ desire for local products to become increasingly apparent as globalization takes hold, and we anticipate that the duality of local and global allegiances will prove to be one of the defining traits of Ys across the world. I think that culture nowadays is divided in two halves. There is a global culture, which is ...