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Macrotrends

Making A Living

... circumstances. And Ys and Zs are re-evaluating The Fund-amentals of financial security, and, in turn, their approach to banking and retirement, to fit the lives they want. They even feel they should be able to determine the Asking Price of everything they buy across all consumer categories. These pieces, along with the many others in this report, demonstrate how young generations are reinventing work, finance, and home to meet their modern needs, lifestyles, and values.  ...

Dollars And Sense

... their unique position, both in life and in history. Financial services need to approach today’s (and tomorrow’s) young adults through not only the lens of youth but also that of their respective generations in order to reach them in resonant ways. For instance, not all 28-year-olds are saving up to buy a house; instead, they may be saving up to quit a job and travel the world. On top of this, they are highly aware of their longevity; with the prospect of living into their 90s, they need to be ...

Free For All

... around. For this cohort, being perceived as unproductive or lazy is not an option, and are in fact sentiments they resent. To increase their productivity potential, Ys have blended their work and personal lives, making them more likely to dip in and out of personal life and work responsibilities. But because their workdays are less rigid, it’s normal for them to break up their days with short breaks or leave work early to meet friends for a drink or make an exercise class and then hop back online ...

A Defining Moment

... friends virtually, focusing on hobbies, and generally learning new things. “I am doing my Rosetta Stone, learning new dance moves, and I bought a bike so I can ride on my own. I’m also doing a book club with coworkers.”ARIANA, 29, NY“I have a garden that I would love to flourish.”ARYANA, 21, CA“My parents won’t let me go anywhere with my friends. I want to scream at times. but I’ve been mostly playing video games online with my friends.”VICTOR, 14, ILWhile clearly a fluid and evolving situation, the ...

Gender Trends

... protein—like hamburgers and pizza—based on guys’ body needs and food preferences. (In contrast, the women’s meal offerings include grilled chicken and fudge graham bars.) Generally speaking, men also prefer more anonymous approaches to dieting. Weight Watchers’ online dieting program is more popular with men than is the traditional program featuring in-person meetings, and males make up 12% of the brand’s online customers. - TRENDS: STYLE - BARNEY'S MAN UP CAMPAIGNThis year marks Barneys New York’s ...

Best of Digital Marketing

... Zs are of the mindset that all experience—whether online or offline—is equally real, worthwhile, and valid. To that end, they are looking to make their digital connectivity just as genuine and meaningful as their interactions that occur face-to-face. Brands should create messaging and platforms that help young consumers develop deep bonds in the digital sphere. Offering language and tools that evoke and enable close connections online will appeal to young consumers and bring an element of human ...

Betterment Marketing Tips

... . The classroom spaces will be provided by WeWork, while 2U is offering scholarships to members worth a total of $5 million. The partnership offers the opportunity for those in the workforce to continue obtaining skills and degrees, allowing them to stay competitive and advance within their fields of work and interest. The first location will most likely be in London.CollegeFashionista Online fashion site CollegeFashionista has launched a digital education platform and fellowship for its 5,000 ...

Video Game Time

... is always on and there’s always someone to play with at any hour of the day or night. This fits with their increasingly digital-first lifestyles in which they often form eLationships on digital platforms before meeting new friends in person or even at all. In essence, it's easier for Gen Zs to try their hand at competitive gaming online than it is for them to join a local competitive soccer or baseball team.I think eSports is a good idea and definitely a growing genre as the world becomes more ...

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

Dual Intentions

... subsequently hilarious) exchanges seen on the popular dating app. A spinoff book, published in November 2015, compiles the best into chapters such as Bad English, Broetry, Strange Requests, Sneak Attacks, and more. TINDER CONVOSTotal Frat Move, an online humor platform similar to College Humor, started Tinder Convos, an Instagram account that publishes eyebrow-raising screenshots of reader-submitted Tinder interactions. MEET YOUR MATCH Given how much global youth value their friendships, it makes sense ...