36 results for '"augmented reality"'
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Macrotrends

Exertainment

... Dance Dance Revolution, which encourage people to be active by positioning fitness as entertainment. The crossover between entertainment and exercise has only become more pronounced over time, and it's starting to manifest in other ways. In particular, augmented reality games are propelling this trend further, as such technology gets people to walk around in the real world, even if they're doing so while staring at a screen. The power of this medium became evident with the popularity of Pokémon Go ...

Marketing Tips

... ; - 7. Facilitate personalization and sharing. - Modern youth expect to be involved in the entertainment they consume and are drawn to content that they can put their own stamp on and share with others. When creating for young generations of creators, brands should consider how fans get to play a part in the product and what the output is that they’ll get to pass on to others. Batman vs. Superman: Dawn of Justice AR Prior to the release of Batman vs. Superman: Dawn of Justice, an augmented reality ...

Future Of Food & Beverage

... . Conversely, and while these additional technologies continue to evolve, 57% of UK and 51% of U.S. Trendsetters feel that none of these innovations will affect their purchase decisions when it comes to food & beverages.Thinking about each of these innovations (across the top), do you think they will impact your purchase decisions/activity in the categories below in the next few years?Food & Beverage Summary Artificial Intelligence | Robotics | Augmented Reality | Virtual Reality | None Of These ...

Culture Spotlight On China

... app, Makeup Plus, uses augmented reality to apply makeup, accessories, hair color, and more to the user’s face. Brands such as Dior, Bobbi Brown, Sephora, Clinique, and YSL have partnered with the app to allow users to try their makeup on via AR, and if one wants to purchase the product, the app redirects them to the brand’s website. Other apps, such as FaceU and Pitu are similar and have also partnered with Western designers to promote their fashion and beauty brands ...

On/Off

... process.EXPERIMENT WITH NEW MOBILE TECHNOLOGIES BOTH IN-STORE AND OFFLINEUK retailer Argos is piloting an NFC program in 40 stores, which will enable shoppers to engage with staffers and receive the latest store offers and deals via their NFC-enabled mobile device. Best Buy takes a similar approach, tagging in-store products with QR codes which connect shoppers to detailed product information, comparisons, and reviews. Offline, IKEA’s mail-order catalog can be used with its mobile app’s augmented reality feature ...

Data

Immersive Reality: AI, AR, VR

... Immersive Reality AwarenessWhich of the following technologies/innovations have you heard of?Check all that apply. Virtual/Augmented Reality Immersive Reality GraspNow, which of the following do you feel you understand?Those aware of each technologyCheck all that apply. Virtual/ Augmented Reality Immersive Reality UseNow, using the same list, which of the following have you actually tried?Those aware of each technologyCheck all that apply. Virtual/ Augmented Reality Immersive Reality Use ...

Tech Awareness, Adoption, & Use

... Tech AwarenessWhich of the following technologies/innovations have you heard of?Check all that apply. Cryptocurrencies | NFTs | Artificial Intelligence (AI) | Algorithms | The Metaverse | Virtual/Augmented Reality | Voice Command Assistants | Virtual Influencers | Blockchain | Internet of things | None of the above Tech GraspNow, which of the following do you feel you understand?Those aware of each technologyCheck all that apply. Virtual/ Augmented Reality | Artificial ...

Digital Next Tech

... ., Fitbit) | Image/facial recognition technology | Smart home technology (e.g., Nest Thermostat) | Smartwatches (e.g., Apple Watch) | 3D printing | Robotics (e.g., Roomba) | Virtual reality (e.g., Oculus Rift) | Augmented reality | Google Glass How interested are you in each of the following technologies?Summary of "I have heard of this and I am interested in this" Cloud technology (e.g., Google Drive, Dropbox) | Mobile payments | Intelligent personal assistant (e.g., Google Now, Siri ...

Innovation Reality Check

... adding scent, water, wind) | Gesture controlled technology | Augmented reality | Holographic technology Which of the following best describes your experience with each of the following technologies?Tried It, But Did Not Like It Summary Voice controlled technology | 3D (3-dimensional entertainment where you wear special glasses) | Virtual reality (wearing a device to simulate being in a different environment) | 4D (4-dimensional includes 3D glasses but also simulates your other senses, for ...

The Future Of Innovation

... : AUGMENTED REALITYWhen considering augmented reality technology, four in 10 Trendsetters across the U.S. and UK think their purchase decisions/activities surrounding gaming will be most impacted by innovations in this area within the next few years. One in three U.S. and UK Trendsetters say that the second most financially impacted area/industry will be tech and accessories (e.g., computers, mobile devices, headphones). AR as it relates to live concerts (e.g., going to concerts, buying movie tickets ...