253 results for '"local"'
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Macrotrends

Global Influencer Trends

... in ads for instant cup noodles, eye drops, and the Japan National Tourism Organization. The market research firm User Local Inc. estimates that there are more than 9,000 virtual influencer accounts. The phenomenon is strongest in Japan, but is starting to be exported to China. Activ8, the company behind Kizuna, recently introduced a Chinese version of the character, which already has nearly 1 million followers on the country’s video-sharing service, Bilibili. - Singapore: Fake Followers ...

Find Your Place

... nothing in common with when they could find other people in their community at large, and even the global community, who share their passions. Meanwhile, the ease of travel today, coupled with young people's enthusiasm for this area, is also causing them to feel less reliant on and tied to their local community. Young people are seizing the opportunity to go away often, enabled by the newly affordable nature of travel and their flexible lifestyles; as a result, they're regularly focused on their next ...

It's A Mall World After All

... space and residential buildings—is using the moniker “vertical retail space” in an effort to distance itself from the old school mall. Other shopping destinations like The Grove in LA and Easton Town Center in Columbus are known by their names, rather than the monolithic "mall" title. This provides an opportunity for shopping destinations to rebrand and differentiate themselves, particularly when taking local traditions and preferences into account.For previous generations, the mall was seen ...

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

Have Guidance, Will Travel

... , offloading the entire process from the travelers who are willing to leave their destination to chance. Any one of these tools or forms of a trip reduce the burden of planning, giving young consumers back their time and energy, which they can use to enjoy the trip itself.I feel that a travel agent will be more knowledgeable about my destination than me so they may be able to give me better recommendations about where to stay or what restaurants or local diners I should visit.JAMES, 26, GAFor ...

The Joyride

... makes their trip different from other travelers. Among today’s individualistic youth, having a customized, unique experience is paramount, as it sets them apart and garners them social currency. THE INNER ROADI’ve taken a lot of road trips in my life and think they are best suited for a group of friends because playing road trip games and stopping for snacks at local places is a good way to pass the time.BRITTANY, 19, TXAlong with the physical journey of traversing the open road, road trips are also ...

There's No Place Like Home(town)

... this idea and profiled the differences between New York City’s neighborhoods in its “Seamless Awards” campaign—and to much hilarity, as evinced by calling out the Upper West Side for “Biggest Identity Crisis” since residents apparently love ordering Chicago-style deep dish pizza. This sort of spotlight on geographic diversity—along with the cool factor involved with local pride—is relevant to brands across all verticals as they can highlight the quirks that make certain places ...

Culture Spotlight On Mexico

... , there's a major movie-going contradiction in the country: domestic distribution isn't able to keep up with production, which means that many films made in Mexico aren't shown in its local theaters. The country's major chains are less willing to play new Mexican films when Hollywood movies comprise the biggest ticket sales; in 2017, the 20 top-grossing movies in Mexico were all American-made. Prominent Mexican filmmakers are seeking to change these circumstances, using their influence to help more ...

Brand Mentorships

... game of David and Goliath, it behooves big brands to show young consumers that they care about the little guy. What’s more, when a large brand gives a smaller brand space on its shelves or on its site, it bathes the behemoth in a more accessible, human light. Shopping there then has an aura of being more personal and special to young consumers because it lets them connect with something that feels less corporate and contrived. I know that West Elm features local designers in stores ...

Shopography

... In the evolving retail ecosystem, young consumers are seeking out shopping formats and experiences that are local, personal, and relevant to their lifestyles.As the retail landscape has evolved, department stores, high streets, and malls find themselves facing competition from unexpected quadrants. As the experience of shopping has grown to be as important as the acquisition of products, young consumers are disrupting shopping (see What’s In Store). Likewise, young people are looking to ...