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Macrotrends

Multigenerational Marketing Tips

... . Consider how your brand can be a source of aid not only through what you sell, but also how consumers interact with your brand online and off. Consumers appreciate any effort brands take to eliminate pain points, particularly when it comes to saving them time and energy, and they consider this a fundamental part of innovation.Thoughts For Implementation: How can your brand make navigating its products and/or services easier? How can it provide more curated recommendations? How can it simplify the ...

Eco-Exhibitionists

... ;will the solar power generator be next? In the past, people embraced renewable energy so they could feel good about going green while saving some green, but now they’re poised to do it for the exhibitionism of it all. It’s a form of humblebrag; they can flaunt their efforts to positively impact the environment when they’re really flaunting their ability to be ahead of the curve or appreciate innovative design. I believe that renewable energy sources like solar is extremely important to me as ...

Where There's A Will, There's Away

... verticals, as well as influencing their everyday and major life decisions. Previous generations tended to work hard throughout their careers, saving money to retire and then doing the majority of their traveling when they had the financial means and the time. Though they may have enjoyed family vacations throughout their lives, travel wasn't a focus to them, as they had different obligations to consider, such as supporting a family and paying for a mortgage/maintaining a home, and they simply had less ...

Seize The Day

... ) regularly plan day adventures with their friends, which indicates that such activities are likely to increase in popularity. They can take advantage of more adventurous options during the day if they’re not concerned with saving energy to go out at night as well; youth can get their fix during the day and have the night to unwind and recharge for their next big adventure. Though this trend is being driven in urban environments, it could evolve to become more commonplace in smaller cities, suburbs, and ...

Self Made Marketing Tips

... live their lives on their own terms as it gives them the freedom they crave. - 2. Acknowledge their financial realities. - Gen Ys are faced with numerous financial obstacles and have distinct habits from their predecessors when it comes to saving and spending (see The Fund-amentals). Brands across all categories need to acknowledge their modern circumstances—particularly their challenges—in messaging and marketing, and ensure they don't alienate Ys who might not have much savings ...

Off-Roading

... to get rid of it as quickly as possible. Instead of feeling helpless about their debt situation, they’re turning to online tools and savvy financial strategies to help them dig their way out. They’re replacing their credit with prepaid debit cards and taking extreme measures to pay down what they already owe, enacting spending fasts and diets and money-saving challenges, and signing debt-free-life pledges. Financial institutions are just beginning to respond to Ys’ unique financial situation ...

The Right Moves

... , no filler.STEPHANIE, 30, AUSGen Ys, who focus only on the funds they need in the here and now rather than saving for a fiscally stable future, are particularly wooed by the mobile home lifestyle. The #vanlife movement has taken over Instagram with more than 2 million posts at the time of writing from mainly Ys who tricked out old vans to allow them to sleep, eat, and even work comfortably while traveling their country or continent. Though Ys aren’t the first generation to turn their wanderlust ...

Dress To Thrill

... % of Trendsetters in the U.S. and 68% in the UK, say one of the best parts of going out is getting to get dressed up, but “dressed up” doesn’t have to mean fancy today. Young people are drawn to occasions, such as “Millennial pink” parties and NYC’s Jazz Age Lawn Party, that let them showcase a particular style in a way that's unique to their own. Instead of waiting to be invited to a big party or saving costumes for Halloween, they’re seeking out such social occasions more regularly, planning ...

Tricks Of The Trade-Off

... satisfaction in saving them time and easing their choice overload, but it also kills the pleasure of discovery. Productivity is a point of pride to young people, but so is being the first to find something and being able to tell others about it. As it becomes more challenging for brands to maintain an Innovation Halo as they need to always be offering newness to resonate today, they're increasingly turning to automation to keep up. When using automation, brands need to emphasize how the pleasure of getting ...

Live, Not Buy: Gen Z Activism

... engage in green behaviors—such as saving water or going vegetarian or vegan—as a means to lessen their carbon footprint. A middle ground approach to eco-friendly eating is reducetarianism, in which people don’t give up meat but make efforts to reduce their animal product consumption. This way of eating produces incremental change that can collectively result in a larger overall impact, which aligns with Zs’ pragmatic approach to activism. Zs don’t have to be all or nothing; they’d rather ...