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Macrotrends

Shop Right

... children’s needs are still appreciated by parents, but they’re no longer the major draw they once were. Now that parents can buy almost anything online, their relationship with shopping is changing. Their incentives for stepping inside a store have gone from “have to” to “want to,” and chaotic environments are no longer making the cut. Instead, Y parents are gravitating towards stress-free stores that foster Presence of Mind while also providing entertaining experiences for parent and child alike. Now ...

The Future Of Experiential Retail

... concept of experiential retail. I shop in store if I know I have the money for something a bit more expensive and definitely new in terms of style. I shop online when I need something quick or generic that I know I can get shipped quickly. In store is more of an experience and journey whereas online is about quickness and ease of access.BRANDON, 29, CAIn an ideal world, brands could easily incorporate both frictionless AND experiential concepts into their online and offline retail strategies. Brands ...

TasteMakers

... food and drinks and share them on social media with their friends and followers, raising expectations for visually striking presentations to accommodate these habits. Young generations have elevated the role of food and beverages as this category enables them to attain exceptional experiences around products without being burdened by permanence (see NOwners).Food and beverages are a category I splurge on. I normally treat myself to something food related more than anything else as I shop for food ...

Gen Z Global Trends

... . - FRANCE: SMOKE SIGNALS - French Zs have one of the highest smoking rates in Europe. About 40% of French 17-year-olds smoke, according to French government figures. By comparison, less than 10% of American teens smoke. France introduced some of the world's toughest anti-tobacco measures to combat the issue, including unbranded cigarette packs and a ban on menthol cigarettes, yet the habit is still going strong. Vaping is also growing in popularity among French middle school students ...

An Eye Towards The Future

... pandemic and beyond. You may also watch the webinar version here. Let’s dive in! Economic Overview & OutlookWith young people now nearly half a year into a post-Covid world, we take a look at their overall outlook, which is heavily impacted by the economy. This will inform how they and the country move forward into the future. Consumer confidence and future expectations provides brands insight into how soon young people will think about spending in the future. Status Quo —> NoMillennials and ...

The Community Well

... wellness and investing their time, money, and energy in this space (see WELLth Investors), they’re forming life-long habits. As such, they’ll want more products, content, experiences, and marketing to help them continually improve. At the same time, Ys want brands to connect them with people who share their passions, so referencing wellness as a unifier is key in helping them feel part of a community. EXPERT THOUGHTS ON THE COMMUNITY WELL Fitness is more fun than it’s ever been before. Thanks to brands ...

A Defining Moment

... “caught up” on the things they may not have had time for previously, as well as erase some of their “media debt” by getting to the shows that are in their queue. We also see that some will embrace the ability to "renew" and rewatch entertainment that they know sparks certain moods for them to help them cope emotionally, while others anticipate that contentless content will continue to provide a much-needed mental or emotional break. Youth talk about streaming shows, reconnecting with family and ...

Category Lens

... this for the broader retail and apparel categories? Experiential retail offers enormous potential to help educate Ys and Zs about your values and the causes you champion.What if . . . the physical retail environment could be transformed into a space that not only highlights your products and services, but also helps customers experience the values of a brand in a tactile and engaging way? As discussed in Would You(th) Care For A Cause? Zs prefer a call to action, while Ys are more likely to use ...

Breaking Bad

... their nascency before the change becomes widely adopted; otherwise, they’ll seem behind or worse, working against the positive change.SOCIAL NORMS AROUND IDENTITYAlthough all generations today have greater freedom to identify themselves as they see fit, identity in and of itself is more divisive and open for commentary, especially as it's now broadcast online—particularly on social media. Older generations, who had to conform to rigid societal expectations as they grew up, are watching younger ...

Shop Class

... cost, Gens Y and Z are seeking non-transactional retail experiences, outside of windowshopping, as brand and retailer points of entry. In response, retailers are increasingly programming their stores with classes, workshops, lectures, and assorted events that cement positive brand associations among consumers through enrichment opportunities that are both educational and entertaining—and, most often, free of charge. Moreover, these in-store experiences offer great incentive for consumers who may ...