Go Big Or Go Home Dec 17, 2017 play social life experiences friends ... In an effort to optimize their social lives, young generations are increasingly choosing to either have exceptional social plans, or stay in and decompress for the next big adventure.When it comes to socializing IRL, Gen Ys and Zs are on a quest to collect as many adventures as possible. This isn’t merely because they want new ways to bond or shareworthy content to post online, but also because they want to feel productive and that they've made the most of their free time; by constantly ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... definition of “family” may only include their significant other. They don’t see their relationship status as indicative of whether they’ll procreate, as they don’t feel obliged to conform to societal norms. Having kids is no longer key to the 'American Dream.' Most individuals I know may be more than content living as a happy couple with no kids in a big city enjoying the extravagant nightlife without the stress or the responsibility of having kids. ALEXIS, 19, NYWhile not having children may have ...
It's A Mall World After All Jun 23, 2019 ... to one brand 74% of U.S. Trendsetters, and 53% in the UK, have shopped in-store or online at a department store (e.g., Nordstrom, Macy's) in the past year. CHANGES IN SHOPPINGHow, if at all, has the way you shop changed over the past year?Please select all that apply. I shop at a larger variety of stores | I am hanging out more in stores/malls ATTITUDES TOWARD MALLSPlease select one statement from each pair that most closely aligns with your views. Malls are fun | Malls are boring | I like ...
The Future Of Experiential Retail Jun 24, 2019 ... concept of experiential retail. I shop in store if I know I have the money for something a bit more expensive and definitely new in terms of style. I shop online when I need something quick or generic that I know I can get shipped quickly. In store is more of an experience and journey whereas online is about quickness and ease of access.BRANDON, 29, CAIn an ideal world, brands could easily incorporate both frictionless AND experiential concepts into their online and offline retail strategies. Brands ...
Retail 2.0: Tech-Based Commerce Jun 19, 2019 ... "shop now and pay later." Customers can choose to pay in full in 30 days or can pay in four installments, and both options have no interest or fees. Klarna was already partnered with Shopify to offer its pay-later feature for online purchases, but the app launch expanded the capabilities to participating brick-and-mortar stores as well. Klarna also lets users create wishlists from various platforms, get notifications when prices drop, and view influencer-created content. The chief commercial officer ...
Culture Spotlight On Australia Jun 18, 2018 ... Kassell and Stanislava Pinchuk have also been extremely popular. Being able to put a personal twist on an item gives shoppers a sense of ownership and self-expression. Most of these personalization brands are primarily based online; most consumers are used to the delayed gratification that comes with online shopping and don’t mind waiting the extra week or so to receive a product that they feel they have had a part in designing. Sci-Fi Surge: A Genre To WatchAustralia has recently been ...
Retail 2.0: Incentivized Shopping Jun 16, 2019 ... Modern consumers expect incentives for their brand patronage and advocacy and are willing to strategize and even gamify the act of shopping in order to grab the best deals and reap their deserved rewards.Modern youth shop strategically in order to secure the best price for their purchases. While they are inclined to impulse shop when the urge seizes them, they’re thinking through their deliberate purchases down to the details, deciding on format of purchase (online or IRL), reading reviews and ...
Culture Spotlight On Turkey Jun 06, 2018 ... -34.61% of Turkish youth are more likely to watch scripted TV shows than reality TV shows.In Turkey, nearly 3 in 5 young people watch TV shows from other countries, led by those aged 30-34 (71%) and women (61%).65% of youth in Turkey would rather have higher quality clothing but few items than lower quality clothing and more of it.IN-STORE SHOPPING IN TURKEYTurkish youth prefer to shop for most apparel/accessories in-store, rather than online. To wit, 68% prefer to shop for shoes in-store, 64 ...
The Direct Connection Jun 21, 2019 ... want it, they can return it for free with no questions asked. The DTC women’s underwear brand Knix has a 30-day wash and wear guarantee, meaning that the company gives customers 30 days to test the bra, top, or bodysuit for its fit and comfort, allowing them to wash it as many times as they want/need during the trial period. If a customer decides they don’t want the article of clothing at the end of the trial period, they can speak to a Knix consultant to determine a better size or just send it ...
How Can I Help You? Jun 22, 2019 ... service that brings unexpected delight to their day. Consider the ways in which your brand can act with empathy to fulfill the desires of modern consumers, as such acts of service humanize a brand, increase its trustworthiness, and build brand affinity. HUMAN NEED FOR COMMUNITYYoung consumers are living more and more of their social lives online, which is affecting their in-person sense of community. Places like the grocery store or the mall are no longer considered the community fixtures they once ...
