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For Your Entertainment

... younger counterparts and their view tends to be more negative because they’re not experiencing the direct pleasure of gaming as a form of entertainment. Ys helped shift the attitude from gaming as a time waster to a legitimate and productive form of entertainment, paving the way for Zs who are propelling the gaming industry to new heights. Gaming is Zs’ #2 passion point, and they are taking their passion for gaming one step further than Ys by monetizing this fun pastime and giving rise to eSports (see ...

Know It Alls

... 28% of U.S Ys.Which of the following statements, if any, are true for you?Select all that apply. I want to be a well-rounded person (e.g., having a wide variety of skills) | It's important to be up-to-date on what's going on in the world LEARNING ONLINEIn the current age of technology, 62% of U.S. Trendsetters and 51% of UK Trendsetters usually end up learning something new when they go online. Nearly half of Zs in the U.S. (48%) and 42% in the UK are more likely than Ys (40% and 34 ...

The Self-Improvement Revolution

... motivation beyond betterment less genuine for some, but it's nonetheless prompting young people in droves to engage in efforts that positively impact them and society, making them regard aspects of betterment as cool (see data below).The resources and the presence of self-improvement in young people's social feeds has also made self-improvement feel less like a lofty effort. Modern youth don't rely on experts, whether an educator, a medical professional, a nutritionist, or a trainer, to help them be more ...

Betterment Marketing Tips

... . The classroom spaces will be provided by WeWork, while 2U is offering scholarships to members worth a total of $5 million. The partnership offers the opportunity for those in the workforce to continue obtaining skills and degrees, allowing them to stay competitive and advance within their fields of work and interest. The first location will most likely be in London.CollegeFashionista Online fashion site CollegeFashionista has launched a digital education platform and fellowship for its 5,000 ...

Dollars For Change

... powerful to donate directly to an organization than to contribute to a cause by purchasing an item; 61% of youth in the U.S. and 52% in the UK say they would rather a non-profit help a cause with a donation they make than a brand donate to a cause with proceeds from a purchase they’ve made. This preference is consistent with young people’s de-emphasis on consumption as of late (see Buy Not), and focus group respondents specifically expressed that they don’t need to get something in return for giving ...

Try Before You Buy

... Retailers are addressing young consumers' penchant for pre-purchase research by introducing both physical and digital home trial initiatives.Generations Y and Z are discerning shoppers and diligent researchers who are highly cautious of their spending. In fact, 54% of Cassandra Report respondents say they do more pre-purchase research than they did just five years ago. To cater to these careful consumers and alleviate their uncertainties about purchasing online, retailers in rising numbers are ...

Marketing Tips For Engaging Modern Parents

... photo, and 24/7 live chatting with a pharmacist online.JetBlue Recognizing that parents traveling with babies are often stressed about their child getting fussy on a flight (not to mention how fellow passengers will react to the sound of their kid crying), JetBlue sought to reduce this anxiety. The brand released an ad called “FlyBabies,” in which everyone on a select flight received a 25% discount for a future trip each time a child on board cried. The spot shows passengers cheering at the sound ...

Creating For The Creators

... Entertainment companies and brands must reconsider their offerings because youth are adding their own creative lens to content and becoming competitive entertainers in their own right.Gens Y and Z are creators by nature, and they not only view modern media as a place for professional storytelling but also see content as building materials to tell their own tales. During Gen Y’s formative years, sampling content went from being a cause for a court case to being commonplace in the ...

The Future Of Experiential Retail

... and convenient as online shopping—will provide the total package for today’s modern, informed, and savvy shoppers. I think brands should have both an online and real life component. I like pop up shops because they feel like you're buying exclusive or limited time items, but just being able to see an item I want to buy online in real life is helpful in my purchase decision. I also think the online component of shopping is important, both for customer service and product information. Product ...

Retail 2.0: A.I., AR & VR

... U.S. would like to see more smart mirrors in stores, as would 38% of U.S. Trendsetters and 34% in the UK. There are lots of opportunities to improve tech for online shopping as well: 28% of UK youth and 26% in the U.S. want to see more virtual try-ons when shopping online, as do 43% of U.S. Trendsetters and 36% in the UK. As A.I. ramps up in the retail space and more brands embrace the technology, this could also be good news for sustainability, since machine learning can help predict what's going ...