Have Guidance, Will Travel Dec 08, 2018 ... that simplify the process of researching and even travel decision-making, including turning back to a resource of the pre-digital age: travel agents, which are now catering to modern youth as a luxury option. As travel is so important to them, young people want to make sure they’re getting the most out of each trip, particularly Gen Ys who value experiences over products and currently have more autonomy and disposable income than Gen Zs; such tools and services help ensure that this will be the ...
The Joyride Dec 07, 2018 ... the journey is more about having quality time to connect with companions in a compact space. In this way, the car not only becomes a vehicle to get from one place to the next, it also becomes a catalyst for people to develop an emotional connection. Road trips present a great opportunity for automotive companies to foster brand affinity with young consumers, especially Ys who notoriously don’t want to be tied down by car ownership. By associating themselves with a consumer’s best travel ...
Home & Away Retail Trends Dec 05, 2018 ... technology has made it possible for young consumers to always be shopping, even when engaged in other activities, such as working, socializing, or traveling. Shopping is practically an impulse amidst their daily lives, as youth constantly and automatically refresh their social feeds and thus unintentionally browse for items. Accordingly, retailers and brands, who have been enticing young people into physical stores with the offer of productivity for some time now (see Office Space), are outright ...
Home & Away Marketing Tips Dec 02, 2018 ... Autobahn. - 3. Celebrate The Journey - To youth today, the journey is just as important as the destination, and sometimes even more so as the rise of road trips strengthens the allure of short-term travel. The nostalgia youth so readily cultivate is a driving factor behind this shift, as the romanticism of packing up a car and hitting the road so deeply contrasts with the speedy yet aggravating experience of other types of travel. Youth regard the journey as authentic and brands who tap into this ...
Tricks Of The Trade-Off Sep 23, 2018 ... scale, brands need to highlight the benefit people will get out of giving up their data and lessen the drawbacks by making them feel that their data is in good hands.I really like voice activated devices that can be used to automate our lives and create a smart home, but there is one caveat and it's that with the more technology you introduce in your home, the less privacy you have. My Google Home collects my data to personalize my experience and I know that means the data it collects won't always ...
Innovation Halo Sep 21, 2018 ... open it to start a 10-second countdown, after which their order is automatically placed.2016: Drone Delivery In 2016, Domino's partnered with Flirtey drone delivery service and in November, it delivered the world's first pizza by drone near Auckland, New Zealand.2016: AnyWare Ordering Evolves The pizza chain further evolved its AnyWare Ordering system introduced in 2015, allowing customers additional ways to order: by text, tweet, Samsung Smart TV, Ford SYNC, AppLink system, Android Wear smartwatch ...
Need For Speed Sep 20, 2018 ... payment for their order instantly via Alibaba’s Taobao app. The cafe is not entirely staffless; human baristas took orders and made the beverages, but payment was expedited through technology.HyperCity Last year, Indian supermarket chain HyperCity opened two fully-cashierless stores in Hyderabad. Using Perpule’s 1Pay app to scan the barcode of every product they pick up, customers rack up an invoice that is automatically paid at the end of their trip.BingoBox China’s automated convenience store ...
Data Mine Sep 19, 2018 ... WITH TRANSPARENT DATA PRACTICES - These brands have come to be known for presenting their privacy policies with transparency, giving consumers assurance on how their data is being used. Encircle Encircle, software that helps companies use process automation tools that allow them to collaborate, collect, and share information, is very up front about its privacy policy. A “Security” link in the main navigation bar clearly directs users to its terms, and for those who want more information, a 3-page ...
Digital Wellbeing Movement Sep 18, 2018 ... make a lifestyle change. Partnering with Samsung, the free Thrive Mode app blocks all apps, notifications, calls, and texts except from the people on the user's VIP list. It also features Auto Reply, which lets others know the user is taking time away from their phone, and App Blocking, which lets them set boundaries with the apps they choose. Once the users reach their limit for a particular app, they won’t be able to access it until 12am the next day.Forest In a playful take on digital detoxing ...
The Invisibles Sep 16, 2018 ... activity is cumbersome and inefficient; instead, they feel technology should be woven into clothes and accessories that they'd wear anyway. Integrating technology into such items also relieves a mental burden. Young consumers don't want to have to think about tracking, and if it fades from sight, it just happens automatically. In the future, they won't even view this as owning high-tech clothes or shoes, but rather, will just consider them clothes or shoes that meet their evolved needs.This shift ...