598 results for '"gen y"'
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Macrotrends

DND (Do Not Distress)

... , 49% of youth in the UK and 41% in the U.S. say their friends bring as much stress as they do happiness to their life, with young men feeling this way more than women. To grapple with these contemporary social circumstances, Ys and Zs are evolving friendship dynamics to better suit modern times and emerging social norms, while also carving out moments to be antisocial and creating greater acceptance around such behavior. In doing so, they're asserting to their friends to DND—Do Not Distress ...

Cultural Diplomats

... With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.Historically, governments and rulers controlled international diplomacy efforts, appointing elite officials who were among the few people sanctioned to establish channels of trade and communication with foreign nations. Global Ys (GYs), however, do not require lofty positions to form such relationships. They live in an open-source ...

The Joyride

... freedom and flexibility. Consider how young people want to be able to work remotely, make their own hours, and not be tied down to one place. Gen Ys with this attitude gave rise to the popularity of RVs that are fully equipped with home and office essentials and that allow inhabitants to live, work, and travel from one vehicle. Even without going to that extreme, this ability to forge your own path in the moment is important to modern youth. Indeed, half of U.S. and UK youth say that they’re ...

Best of Digital Marketing

... Tips for digital marketers, highlighted by brand examplesThe digital landscape is rapidly changing, making it challenging for marketers to keep up. Ironically, while it’s never been easier to reach young consumers, engaging them may be harder than ever, as every brand is expected to be a digital expert—just as Ys and Zs are themselves. Here are our top tips for digital marketers to capture young consumers’ attention and earn their trust. 1. Address consumers' desire for digital intimacy. Ys and ...

Video Game Time

... eSports are poised to become the next big sport genre among youth because they directly reflect the generational values of Ys and Zs.There is a new breed of athlete that, much like traditional athletes, has super-human reaction times and works with nutritionists to improve their performance and endurance. They spend hours a day training with their teams to perfect their game and develop strategy. They compete for millions of dollars and are attracting big brand sponsors. But they aren’t playing ...

ProPlay

... Young people are taking a professional approach to their play and free time activities, which are informing their future career aspirations. Increasingly, Gen Zs are of the mindset that “playtime” should be purposeful. Much like Ys’ shift from downtime to UPTIME (Cassandra Report, Spring 2011) in which they are focusing on productive personal pursuits even when they’re “relaxing,” Zs, too, are recasting their free time as an opportunity to get ahead, with an eye towards their future selves ...

Know It Alls

... subject. Gen Ys and Zs are the first generations to have the ability to learn whatever they want, whenever they want, thanks to available technology, and doing so has become less of an exciting prospect and more of an expectation. In order to participate in today’s cultural conversation, youth need to know a little about a lot; they have shifted from past generations of specialists to today’s generations of generalists, which also aligns with their eschewing of precise labels in favor of a more fluid ...

#RichKidsOf...

... Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment. Only 23% of GYs say that being very wealthy is a life aspiration, yet money still talks globally. Indeed, Ys in some nations are taking pride in wealth, flaunting their upwardly mobile financial status as a badge of honor that often inspires envy or amusement from their peers. Money is a top priority among many South African Ys; 35% say that being wealthy is a life aspiration, 45% say that ...

The Omniculturals

... Young consumers around the world are more alike than different and they want brands to speak to them based on their shared global identity.Never before has there been a global youth population with such shared values, attitudes, and interests. Cultures collide on a regular basis, both in person and digitally—and among Global Ys (GYs), the result is more often communion than conflict. As such, we are seeing a shift away from multicultural marketing, instead leaning toward an Omnicultural ...

Future Of Fashion & Retail

... page.Glossier Direct-to-consumer Millennial beauty brand Glossier is entering “Phase 2” of its growth and development, spurred by an additional $52 million round of funding earlier this year, and is planning to use this cash injection to create a social media-cum-shopping site for its products. The platform will combine ecommerce with social interfacing so that consumers can share feedback on products and tips that add to the conversation around the brand and its offerings. Burberry Chief Creative ...