598 results for '"gen y"'
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Macrotrends

ROI (Return On Image)

... Gen Ys and Zs are increasingly crafting personal digital stories to sustain their audiences' engagement. While previous generations found satisfaction by living in the moment, Ys and Zs take pleasure not just in the experience at hand but also in the act of documenting it. Chronicling life is a priority, with nearly half of Mainstream respondents and 64% of Trendsetters saying that it’s important to have a record of an event. Now, new social media behaviors are emerging as a result of this ...

Cultural Diplomats

... With unprecedented access to technology and affordable travel options, Ys are forging connections with their global peers and facilitating cultural exchange firsthand.Historically, governments and rulers controlled international diplomacy efforts, appointing elite officials who were among the few people sanctioned to establish channels of trade and communication with foreign nations. Global Ys (GYs), however, do not require lofty positions to form such relationships. They live in an open-source ...

Life Resume

... Gen Ys don't feel that a career resume fully encapsulates their experience and accomplishments; instead, they have given rise to a Life Resume as the principal tool for documenting their achievements and success in life.Whereas past generations felt obligated to stick to a traditional life path (college, career, family, retirement), Ys are compelled to find and follow their personal passions. They don’t define themselves by their careers, so professional resumes miss the point; the Life Resume ...

Know It Alls

... subject. Gen Ys and Zs are the first generations to have the ability to learn whatever they want, whenever they want, thanks to available technology, and doing so has become less of an exciting prospect and more of an expectation. In order to participate in today’s cultural conversation, youth need to know a little about a lot; they have shifted from past generations of specialists to today’s generations of generalists, which also aligns with their eschewing of precise labels in favor of a more fluid ...

Video Game Time

... eSports are poised to become the next big sport genre among youth because they directly reflect the generational values of Ys and Zs.There is a new breed of athlete that, much like traditional athletes, has super-human reaction times and works with nutritionists to improve their performance and endurance. They spend hours a day training with their teams to perfect their game and develop strategy. They compete for millions of dollars and are attracting big brand sponsors. But they aren’t playing ...

Future Of Fashion & Retail

... page.Glossier Direct-to-consumer Millennial beauty brand Glossier is entering “Phase 2” of its growth and development, spurred by an additional $52 million round of funding earlier this year, and is planning to use this cash injection to create a social media-cum-shopping site for its products. The platform will combine ecommerce with social interfacing so that consumers can share feedback on products and tips that add to the conversation around the brand and its offerings. Burberry Chief Creative ...

Culture Spotlight On The UK

... to London, Dublin, and Glasgow over three consecutive days, has seen a massive bump in popularity. Since its first weekend in 2013, which sold 17,000 tickets, to 2017’s festival that sold 80,000 tickets, it’s clear that the country community is only growing stronger. Both country fans and musical acts are growing in the UK; a 2017 Country Music Association (CMA) study found that a third of Millennials in the UK have listened to country music in the past five years. Also in 2017, The ...

Best of Digital Marketing

... Tips for digital marketers, highlighted by brand examplesThe digital landscape is rapidly changing, making it challenging for marketers to keep up. Ironically, while it’s never been easier to reach young consumers, engaging them may be harder than ever, as every brand is expected to be a digital expert—just as Ys and Zs are themselves. Here are our top tips for digital marketers to capture young consumers’ attention and earn their trust. 1. Address consumers' desire for digital intimacy. Ys and ...

ProPlay

... Young people are taking a professional approach to their play and free time activities, which are informing their future career aspirations. Increasingly, Gen Zs are of the mindset that “playtime” should be purposeful. Much like Ys’ shift from downtime to UPTIME (Cassandra Report, Spring 2011) in which they are focusing on productive personal pursuits even when they’re “relaxing,” Zs, too, are recasting their free time as an opportunity to get ahead, with an eye towards their future selves ...

#RichKidsOf...

... Following the lives of wealthy, materialistic youth has become a globally resonate form of entertainment. Only 23% of GYs say that being very wealthy is a life aspiration, yet money still talks globally. Indeed, Ys in some nations are taking pride in wealth, flaunting their upwardly mobile financial status as a badge of honor that often inspires envy or amusement from their peers. Money is a top priority among many South African Ys; 35% say that being wealthy is a life aspiration, 45% say that ...