Soloists Sep 03, 2015 social life experiences local culture mindfulness ... Spending time alone in public has become a key marker of adulthood as young people increasingly see it as an opportunity to build independence. Today’s young people see reaching the point when one can happily be alone in public as a new marker of maturity, a point of self-awareness. In fact, 82% of youth say being able to be comfortable alone in public is a sign of independence. They are coming to realize that time for personal reflection and growth is as important as cultivating a vibrant ...
First Glocals Sep 04, 2014 global travel local culture ... buy. This demand is being met by brands like clothing company Honest By, which tells people where its materials originate, how much they cost, and where a product was made. We expect GYs’ desire for local products to become increasingly apparent as globalization takes hold, and we anticipate that the duality of local and global allegiances will prove to be one of the defining traits of Ys across the world. I think that culture nowadays is divided in two halves. There is a global culture, which is ...
Consumed Takeaways Mar 21, 2014 marketing retail technology branding e-commerce mobile ... Marketing directives to inform your future approach to the shifting consumer landscapeCreate ways for them to engage with products without necessitating a purchase.The contemporary definition of “shopping” encompasses a range of activities that don’t necessarily lead to purchasing. Young individuals—Zs, in particular—are just as likely to browse items as a source of entertainment, and share their favorites with friends as a statement of their personal taste, as they are to actually buy the item ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...
Brand Friends Forever Aug 18, 2013 ... most likely lose the complaining customer. SAM, 26Brands that seem accessible and more like a neighborhood company that you can trust and feel comfortable with are definitely more desirable than a huge corporation that gives off an impersonal vibe. THEO, 19We all want access and direct attention. When I buy something online, I want to know that I can email someone or live-chat with someone to have it taken care of directly. I also want ‘inside information’ or special perks. Brands should follow the ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... to play The Dating Game passively while going about their lives. After all, one needn’t go out to the bar to meet someone new, but rather, could just as easily encounter a potential mate on a dating app while binge-watching Netflix on the couch at home. The more apps one downloads and services one signs up for, the more perceived opportunities one has to meet not only that special someone but also any interesting someone. They see little reason not to put themselves out there and, in fact, are ...
Pairing Off Dec 02, 2015 global relationships apps dating ... modern technology to be unthinkable, they are proving to be romantics at heart. No matter how easy it is to find a romantic partner through a digital dating destination, they nonetheless aspire to first encounter love in the real world. More than four in five (83%) would rather meet a romantic partner in person than online. This juxtaposition is particularly complicated because they feel ill-equipped to accomplish this on their own having socialized behind screens for so long at this point: only 40 ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... the public with a negative view. Shortly after the earthquake hit Nepal last year, eyewear brand LensKart texted consumers with a pun about how they could shop and shake it off. Online retailer American Swan made a similar joke about its earth-shattering sale. Both brands were immediately called out for their faux pas.I think brands are in a very good position to influence people and motivate them to help causes, and I would like to see them use this position as much as possible, while keeping it ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... partnered to create NowThis Money, a digital media brand aimed at helping Gen Ys navigate personal finance questions. Both brands are creating content, mainly social media-friendly videos, to help young adults be money-savvy amidst their modern lifestyles.Marks & Spencers UK department store Marks & Spencers’s "Spend It Well" campaign reflects Gen Ys' approach to finances (see The Fund-amentals), in which they're focused on living for the present rather than saving to enjoy their money in the future ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... interests and attitude must match their online image and tone that captured the interest of their date in the first place (see True to Self). It doesn’t take the extreme examples of Catfish to derail a connection; even more subtle differences can diminish the initial attraction. For example, if one is comfortable making jokes and being chatty online but acts serious and reserved in person, the draw that the other felt may diminish. Indicative of the issue of young people translating their emotions and ...
