Brand Friends Forever Aug 18, 2013 ... most likely lose the complaining customer. SAM, 26Brands that seem accessible and more like a neighborhood company that you can trust and feel comfortable with are definitely more desirable than a huge corporation that gives off an impersonal vibe. THEO, 19We all want access and direct attention. When I buy something online, I want to know that I can email someone or live-chat with someone to have it taken care of directly. I also want ‘inside information’ or special perks. Brands should follow the ...
Zconomy Mar 09, 2015 gen z spending ownership peer-to-peer sharing economy ... think of a purchase as a long-term investment. Most of my ‘investments’ are clothing, so because my style doesn’t change with trends, I buy things that I know will fit with my style for a long time. I also love investing in clothing because, unlike technology where after a couple years whatever you bought is old and boring, classy clothing stays equally cool or gets cooler as time goes on. PRIYA, 17, WAYs created the sharing economy as a way to address their own unique insecurities surrounding ...
The Cassandra 2023 OutLOOK Dec 15, 2022 community gen z social media ... The Top Trends Defining Youth Culture in 2023Welcome to Cassandra's 2023 Outlook. We recommend viewing the following slideshows in full screen mode.THE STRUGGLE IS REALYes, the struggle is real, and in 2023 Gen Z will focus on being ok with that.THE GREAT HUMBLING OF GENIUS BILLIONAIRESSimply put, “let them eat cake” doesn’t align with Gen Zs values and we will see a great humbling of billionaires.GEN Z DOUBLE DOWN ON THEIR POLITICAL POWERIn 2023, you won't catch Gen Zs resting on their ...
Mom Focus Aug 10, 2013 ... A deep-dive into the mindsets of modern mothers.METHODOLOGYA total of 1,000 interviews were conducted online with 18- to 45-year-old moms. The sample composition is ethnically and geographically representative of the US population. Interviewing was conducted June 8, 2011 - June 15, 2011.To qualify for participation in the study, each respondent had to meet the following qualifications:Be the parent of at least one child 0- to 18-years of age living in her householdBe a US residentNot herself ...
Global Gaming Trends May 31, 2018 ... across many topics (see Know It Alls). HQ Trivia kicked off the craze in the U.S. last fall and similar apps have been popping up around the world ever since, becoming an almost overnight hit in China as businesses try to target the country’s more than 700 million mobile internet users. Despite (or perhaps because of) the growing popularity of live quiz games in China, the country’s media and publication regulator is calling for changes after it claimed some game content is “vulgar and tawdry” and ...
Dual Intentions Nov 30, 2015 global relationships social life dating ... to play The Dating Game passively while going about their lives. After all, one needn’t go out to the bar to meet someone new, but rather, could just as easily encounter a potential mate on a dating app while binge-watching Netflix on the couch at home. The more apps one downloads and services one signs up for, the more perceived opportunities one has to meet not only that special someone but also any interesting someone. They see little reason not to put themselves out there and, in fact, are ...
Pairing Off Dec 02, 2015 global relationships apps dating ... modern technology to be unthinkable, they are proving to be romantics at heart. No matter how easy it is to find a romantic partner through a digital dating destination, they nonetheless aspire to first encounter love in the real world. More than four in five (83%) would rather meet a romantic partner in person than online. This juxtaposition is particularly complicated because they feel ill-equipped to accomplish this on their own having socialized behind screens for so long at this point: only 40 ...
The Right Moves Sep 16, 2017 home money transportation travel ... purse strings. Even though the economy has been improving since the Great Recession, young consumers are still choosing these new housing options as a lifestyle. As they are no longer hemmed in by the same societal expectations of success as their predecessors, they don’t see these choices as settling for less but rather making The Right Moves for them as individuals. From tiny houses to co-living, youth have embraced alternative housing that prior generations wouldn’t have considered. They don’t ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... . Boomers and Xers had few alternatives to traditional consumption. Investing in a car, a home, or even an outfit for a special occasion was a given, as was the commitment to owning these and other items for a long while. And because owning goods was the primary way to enjoy them, ownership itself became a totem of success. In the rising share economy this convention no longer holds. The ease with which likeminded individuals can forge online connections to circumvent traditional consumption has ...
The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... interests and attitude must match their online image and tone that captured the interest of their date in the first place (see True to Self). It doesn’t take the extreme examples of Catfish to derail a connection; even more subtle differences can diminish the initial attraction. For example, if one is comfortable making jokes and being chatty online but acts serious and reserved in person, the draw that the other felt may diminish. Indicative of the issue of young people translating their emotions and ...