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Macrotrends

Family Ties

... fewer dads view this as their main source of family time (roughly three in 10 in both the U.S. and UK). Rather, when modern parents bond with their kids in person, they mostly prefer to do so over activities, namely ones that involve play, entertainment, and education. Not only do they see these as meaningful ways to connect with their children, but also, they seek to do such as it allows their kids to stay active physically and mentally. They want time together to be highly beneficial for their ...

The Self-Improvement Revolution

... , and adjusting their approach across each area to continually progress and grow. Just as the wellness movement has had an enormous influence on young people en masse, Gen Ys and Zs are now looking to achieve such positive results across numerous other areas of their lives and ushering in a new self-improvement revolution as they do so. In fact, three-quarters of young people in the U.S. and two-thirds in the UK say they and their friends have become more focused on self-improvement in the past year ...

Peer Improvement

... IMPROVEMENTAmong those who do post on social media about their self-improvement, three in five U.S. and UK youth do so to show their progress, receive encouragement/support from others, and to have a record of their goals/efforts to look back on. Women in the U.S. (65%) are more likely than men (53%) to post about self-improvement on social media for encouragement/support, as are U.S. Ys (63%) compared to only 51% of U.S. Zs.For which of the following reasons, if any, do you post about self-improvement on ...

Health Hackers

... of these individuals, they develop eLationships with them (The Cassandra Report, Fall/Winter 2014), and trust them as they would friends they know in real life. Leveraging this idea, San Francisco-based startup MyHealthTeams has launched a collection of social networks designed specifically for people to connect with others who have the same illnesses, including MS, Crohn’s, and lupus. Firsthand health knowledge to complement the information they can find online is of great import to Ys. They ...

POP Marketing

... Top tips on using pop culture to connect with consumers Striking a chord with today’s voracious pop consumers can be a challenge for brands, particularly those in narrow categories with no obvious connection to popular culture. Among the brands that excel at this task, we’ve noticed three distinct approaches to driving meaningful engagement with the POP content that young individuals love most. The following rules of thumb may help brands of all stripes shape their pop culture participation and ...

The New Age

... teacher Shirley Clements became an online sensation when a video of her performing a breakdance routine to “Uptown Funk” with her high school students went viral; even Ellen DeGeneres posted it on her website. The routine was choreographed to celebrate Clements’ retirement at an annual dance competition that she had been organizing for the past 19 years.GRACE AND FRANKIE Netflix series Grace and Frankie stars Jane Fonda and Lily Tomlin as former rivals who are forced to become friends when they learn ...

Best Dressed

... look.Brands are starting to recognize that the desire to upgrade one’s style is about more than just their appearance (see examples). The team on the new Netflix reboot of Queer Eye for the Straight Guy emphasize that it’s more than a “makeover” show; they help men feel confident in their looks, their personal lives, and in pursuing their passions. Meanwhile, when Rent the Runway launched its Unlimited membership, allowing users to rent three items simultaneously and swap them for others at any time, it ...

Global Betterment Trends

... - STAYIN’ SOBER Drug and alcohol abuse in teens has seen a significant decrease in the land down under. Every three years, the National Drug Strategy Household Survey releases its findings, and the results from 2016 show that teens in Australia are not as interested in recreational drugs and alcohol consumption as they have been in the past. From 2013 to 2016 abstinence from alcohol rose significantly, from from 72% to 82%. This disinterest in alcohol can also be seen in smoking cigarettes ...

Gender Trends

... crack down on the seedier operations, feminists remain outraged about this overt sexualization of caffeination. RUFFLES' CHIPS FOR BROSIn an effort to differentiate Ruffles chips from the competition, Frito-Lay recently repositioned the Ruffles brand for Millennial men. Following three years of “bro research,” during which researchers visited bars across the country and supplied male Ys with video camera headgear to capture their shopping habits, Frito-Lay determined that Ruffles’ thicker chip ...

Mom Focus

... .)EMPLOYMENTWorking moms (total): 70% Work part-time: 30%Work full-time: 40%Non-working moms: 30% MARITAL STATUSMarried: 62%Not married: 38%NUMBER OF CHILDREN UNDER 18 IN HOUSEHOLDOne: 37% Two: 37%Three: 17%Four or more: 9%We also utilized our Cassandra Speaks online community for the qualitative research used in this report. The research was conducted among a panel of Gen X and Gen Y moms between the ages of 18 and 45. These mom panels were active from May to August 2011.In the report, Gen Y (18-30 years old ...