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Macrotrends

The Invisibles

... for the home, from TV sets to WiFi routers to speakers, are becoming more integrated into an environment by taking on the appearance of decor or becoming hidden when not in use. Discreet TVs The future of TV sets aren't obvious as a piece of technology or even visible at all when not being used. For instance, Sony's 4K Ultra Short Throw Projector is a marble-topped table that blends into a room and only displays a screen when used. LG's OLED rollable TV, which isn't even hitting the market this ...

Opportunity Knocks

... generations wouldn’t have considered because they wanted to stay in their town or city. Regardless if a potential employee is moving to a new location for a role or staying in the same one, emphasizing the community aspect of the company culture will attract young workers as they aren’t focusing on finding community from their physical location, but instead they are seeking it in other forms and places, including their workplace.I have previously traveled to Japan for a month for my job. I knew nobody ...

Dollars And Sense

... of course there are exceptions, traditional financial institutions have failed to cater to three key generational traits of today’s young adults: their desire for instant gratification, their expectation for thoughtful personalization, and their pursuit of digital education resources to complement their real-world learnings. For example, whereas a mobile app from a major national bank may take three or four days to deposit a check, a peer-to-peer lending app lets them borrow or send funds to ...

Epic Entertainment

... exaggeration and the abundance of filters available. Young consumers attend events or purchase food just for the social media cred they can earn by posting about it; people are willing to wait in line for several hours to take a photo in Yayoi Kusama’s Infinity Mirrored Room to post online, and “eating for the Insta” has become a popular trend. While youth may physically attend the art exhibit or actually eat a ramen burger, their appreciation of the content itself is overshadowed by the ...

Cashless Is King

... , allow users to purchase Spectacles directly from the app, or even permit instant product purchase through ads displayed within the app.LINE Popular in Japan, messaging platform LINE launched LINE Pay for users to connect their credit card and make in-app purchases in the LINE Store. It plans to expand further into online and offline purchases and peer-to-peer payment. - Digital Money Tools - Circle The Circle app allows users to send and request money via a quick text message. The fleeting ...

Pairing Off

... feels like that compelling a story. I prefer offline meeting, but I have nothing against online dating. Meeting people in person is better because the relationship is more direct and honest from the first date. NAFIS, 31, SPAINMoreover, while they are quick to say that meeting someone online is entirely normal and accepted—if they didn’t say so, they would be considered closed-minded, which is pretty much taboo among their generation—those now in relationships forged through services like Tinder ...

Occulture

... Witch characters are enjoying a resurgence, a reflection of young consumers' interest in seeing more strong female leads. Witches have always been prominent in popular culture—from Macbeth and The Wizard of Oz to Bewitched and The Craft—but there’s been a sudden spike in interest lately, as young consumers are expressing an increased desire to see more strong female leads in entertainment. Regardless of whether witches are involved in good or bad activity, they’re tough, fearless ...

Future Of Food & Beverage

... straight from a bottle rather than savored over a meal or even chewed, along with options that are grown in a lab. These emerging offerings are paradigm-shifting innovations that place increased focus on individual consumption and personal benefits over sharing dishes or an experience around dining. READY-TO-DRINK MEALSThe Silicon Valley-generated ethos “why eat, sleep, or take a break when you could be disrupting?” is starting to grip the masses as they become interested in convenient food that ...

The Privacy Premium

... updates for advertising purposes. The ease with which most consumers willingly hand over their identities in exchange for a digital product or service is being illuminated increasingly in the news and media. Though some consumers don’t mind being the aforementioned product, others are offended after waking up to the reality of the situation, and are starting to seek ways to minimize exploitation of their personal information. Forty percent of 14- to 34-year-olds said that they “seek out privacy online ...

BrandCon

... an experience that's not centered around shopping or spending, but rather, learning and growing, along with people's shared passion for the particular brand. I would absolutely be interested in attending in-person educational experiences from brands. As much as I love the immediate access via cell phone in the comfort of my home, there’s nothing that compares to networking in person, feeling others’ energy, and building a real relationship. TERREL, 28, OHAs BrandCons are likely to attract ...