Mom Focus Aug 10, 2013 ... A deep-dive into the mindsets of modern mothers.METHODOLOGYA total of 1,000 interviews were conducted online with 18- to 45-year-old moms. The sample composition is ethnically and geographically representative of the US population. Interviewing was conducted June 8, 2011 - June 15, 2011.To qualify for participation in the study, each respondent had to meet the following qualifications:Be the parent of at least one child 0- to 18-years of age living in her householdBe a US residentNot herself ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... offensive speech. As a country founded on personal freedoms, such a large portion of the U.S. populous being in favor of banning any personal liberty is highly significant. They know just how harmful sentiments of hatred are, and many would be willing to live without free speech if it means they’d be surrounded by heightened positivity (see Obstruction of Injustice). They’re already striving for this in their everyday lives, as evidenced by their tendency to publicly profess their gratitude ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... world in its current iteration. Strapping on a VR headset may seem cool in theory, but if it means cutting oneself off from the group, these socially-minded young generations aren’t likely to champion it en masse. If technology separates them, it challenges one of their core values. The VR that they’d like to see in the future allows for more viewer participation, like that of The Void, an immersive Utah-based virtual reality theme park that transports users to another world that they can ...
NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... . Boomers and Xers had few alternatives to traditional consumption. Investing in a car, a home, or even an outfit for a special occasion was a given, as was the commitment to owning these and other items for a long while. And because owning goods was the primary way to enjoy them, ownership itself became a totem of success. In the rising share economy this convention no longer holds. The ease with which likeminded individuals can forge online connections to circumvent traditional consumption has ...
Pop In Jun 21, 2018 ... skills or a desire to draw attention to oneself has evolved as brands embrace the idea and start to create opportunities for fans to do this officially. Brands in the U.S. have been leading the way in encouraging this behavior and providing resources for people to do so, and based on the popularity of such initiatives, it's poised to spread globally.As modern youth see it, what they choose to consume is a reflection of who they are and what they value; given this mindset, they're showing their ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... honor friendships, such as Friendsgiving, Galentine’s Day, and National Best Friends Day. Ys have added these days to the traditional calendar to better reflect their lives (see #Celebrate); occasions once intended to celebrate their connection with their family or significant other now should be inclusive of their friends as well. Because of this enhanced closeness, Ys are turning to their friends rather than their family for help with areas of life that young people wouldn’t have discussed ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... like getting feedback from friends on social media. They recognize that getting responses from their network and giving it to others is a way to grow. Zs are reacting to social media in a more positive and productive manner than Ys did at their age, regarding it as a way to identify their strengths and challenge themselves to hone their skills. Zs are certainly sharing online with the intent for self-expression and peer approval, but they’re also doing so to put themselves out there and see what ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... that promotes wellness among peers. The Dick’s Sporting Goods ad, “Choices: Who Will You Be?,” addresses how even though it’s hard for women to find time for fitness amidst their busy lives, they’re making it a priority for themselves and for others, especially if they have kids. For example, a young mom jogs on a treadmill while listening to her baby monitor while another runs to pick up her son from school rather than drive. See how Dick’s reflects women’s commitment to wellness. - MAKE WELLNESS ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... with the Chinese cultural tradition of giving presents to favorite performers, fans can buy credits to send online entertainers virtual gifts. Broadcasting sites offer performers a revenue-sharing deal to split the proceeds from these presents. SLASH FAN FIC FORBIDDEN IN CHINASlash fan fiction, which centers on same-sex relationships between the authors’ favorite fictional characters (regardless of their sexual orientation in the original content), has grown extremely popular in China as a way for ...
Pop Politics Mar 02, 2016 marketing media & entertainment social consciousness celebrities politics ... reason youth are so eager to support the intertwining of politics and pop culture is their frustration with government inefficiency; rather than wait for institutions to effect change, they are looking for potentially more impactful ways to influence the overall mindset of the general population. For them, this means information conduits like television, celebrities, music, online memes, and mainstream media outside of the traditional news sphere. Politicians, too, need to adopt this point of view ...
