NOwners Mar 04, 2014 retail branding collaborative consumption on-demand sharing economy shopping NOwners ... . Boomers and Xers had few alternatives to traditional consumption. Investing in a car, a home, or even an outfit for a special occasion was a given, as was the commitment to owning these and other items for a long while. And because owning goods was the primary way to enjoy them, ownership itself became a totem of success. In the rising share economy this convention no longer holds. The ease with which likeminded individuals can forge online connections to circumvent traditional consumption has ...
Good Vibes Mar 01, 2016 community marketing social consciousness one-to-one ... offensive speech. As a country founded on personal freedoms, such a large portion of the U.S. populous being in favor of banning any personal liberty is highly significant. They know just how harmful sentiments of hatred are, and many would be willing to live without free speech if it means they’d be surrounded by heightened positivity (see Obstruction of Injustice). They’re already striving for this in their everyday lives, as evidenced by their tendency to publicly profess their gratitude ...
Reality Bites Dec 03, 2016 media & entertainment technology augmented reality virtual reality ... world in its current iteration. Strapping on a VR headset may seem cool in theory, but if it means cutting oneself off from the group, these socially-minded young generations aren’t likely to champion it en masse. If technology separates them, it challenges one of their core values. The VR that they’d like to see in the future allows for more viewer participation, like that of The Void, an immersive Utah-based virtual reality theme park that transports users to another world that they can ...
Self Made Marketing Tips Sep 09, 2017 career home marketing money branding ... partnered to create NowThis Money, a digital media brand aimed at helping Gen Ys navigate personal finance questions. Both brands are creating content, mainly social media-friendly videos, to help young adults be money-savvy amidst their modern lifestyles.Marks & Spencers UK department store Marks & Spencers’s "Spend It Well" campaign reflects Gen Ys' approach to finances (see The Fund-amentals), in which they're focused on living for the present rather than saving to enjoy their money in the future ...
Feedback Loop Mar 06, 2015 gen z hobbies social media ... like getting feedback from friends on social media. They recognize that getting responses from their network and giving it to others is a way to grow. Zs are reacting to social media in a more positive and productive manner than Ys did at their age, regarding it as a way to identify their strengths and challenge themselves to hone their skills. Zs are certainly sharing online with the intent for self-expression and peer approval, but they’re also doing so to put themselves out there and see what ...
POP Global Jun 13, 2014 global media & entertainment festivals music ... with the Chinese cultural tradition of giving presents to favorite performers, fans can buy credits to send online entertainers virtual gifts. Broadcasting sites offer performers a revenue-sharing deal to split the proceeds from these presents. SLASH FAN FIC FORBIDDEN IN CHINASlash fan fiction, which centers on same-sex relationships between the authors’ favorite fictional characters (regardless of their sexual orientation in the original content), has grown extremely popular in China as a way for ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... honor friendships, such as Friendsgiving, Galentine’s Day, and National Best Friends Day. Ys have added these days to the traditional calendar to better reflect their lives (see #Celebrate); occasions once intended to celebrate their connection with their family or significant other now should be inclusive of their friends as well. Because of this enhanced closeness, Ys are turning to their friends rather than their family for help with areas of life that young people wouldn’t have discussed ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... that promotes wellness among peers. The Dick’s Sporting Goods ad, “Choices: Who Will You Be?,” addresses how even though it’s hard for women to find time for fitness amidst their busy lives, they’re making it a priority for themselves and for others, especially if they have kids. For example, a young mom jogs on a treadmill while listening to her baby monitor while another runs to pick up her son from school rather than drive. See how Dick’s reflects women’s commitment to wellness. - MAKE WELLNESS ...
Surprise & Delight Mar 14, 2014 marketing retail customer service e-commerce ephemeral ... Brands and marketers are reintroducing serendipity to the product discovery process.While global accessibility has made it relatively easy for consumers to track down specific products, the ease with which they can “identify and buy” has removed some of the serendipity once associated with more leisurely, aimless browsing. In reaction against the current state of over-planned, extensively researched consumerism, marketers are implementing tactics that aim to disrupt the traditional discovery ...
(A)social Skills Mar 13, 2015 communication gen z social life friends social media ... , the nature of Zs’ communication on Facebook is more utilitarian than on other platforms. As one 14-year-old boy explained it, “I’ll go to Instagram and Snapchat to see what my friends are doing, and Facebook to check the time of my soccer practice.”Fragmenting people and platforms in this nature may help Zs manage their digital lives, but some experts contend that it’s contributing to asocial behavior offline. Because Zs can’t filter the people in front of them the way they can online, they are ...
