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Find Your Place

... While Gen Ys and Zs are the most digitally connected cohorts, they're struggling to find their sense of belonging in person, as evidenced by their approach to home and travel, creating a need for brands to help them obtain it. While modern young adults are more connected to others online than ever before, which would seem to make them experience a greater sense of community than their predecessors, many are lacking it offline, with their approach to home and travel compounding this ...

Life Skills

... With schools focusing on book learning, Zs are acquiring new life skills, such as coding, sewing, and tinkering, outside the classroom. Gen Zs, having never known a world in which the online realm is not seamlessly integrated into the physical one, are, in some ways, even more reliant on the web than are older generations. Whereas previous generations would have gone to their parents when wondering why the sky is blue or how babies are made, more often than not, Zs are defaulting to the ...

CHANGEables

... ). What’s more, they’re used to tracking their progress in many areas, from education to physical fitness, and they seek the same level of real-time information from charitable organizations so they can see they are helping to move the needle. Just as they like to see how a Kickstarter campaign shares the story of its progress and hits its funding goals, they also like to witness the growing number of peers signing online petitions. However, there is a distinct difference between contributing to a ...

StoryTales

... how stories are created, told, and consumed. Blogs, tweets, photos, videos, status updates, and even hashtags have emerged as storytelling tools. New online platforms created specifically for storytelling, such as Storify and Thumbscribes, allow would-be authors to write stories via their computers, cell phones, IM, and Twitter, and even pull from preexisting social media content. Gaming, too, has emerged as a way to craft a manuscript; the alternative reality game The Black Helix is crowdsourcing ...

BrandCon

... summit, Teen Vogue hosted meetups at select TOMS stores, where influencers in activism and innovation spoke to attendees and led interactive activities.WeWork Creators Award In 2017, coworking leader WeWork launched the Creators Awards, a free event taking place in cities across the globe that provides a forum offering the resources, opportunities, and guidance that creators need to succeed. Attendees can network, attend panels, find employment, buy and sell, and watch startups pitch for funding ...

Food Fixation

... economic downturn. As a 14-year-old boy from NYC explained to us, food can be an equalizer among friends with varying spending power: “When you’re sitting around a table of food, you don’t have to feel bad, because everyone can afford to buy a plate of fries.” - Playing with Your Food - CAKEMIXChef Duff Goldman taps into Zs’ love of food-based activities through his bakery and DIY cake decorating studio, Cakemix, and his custom line of aesthetically bold baking supplies and kits with Gartner Studios ...

POPscape

... the majority, we now have a growing collection of small subsets of popularity—each of which can be “popular” in its own unique way. We used to be able to gauge a show’s, artist’s, song’s, or movie’s relative popularity based on quantitative factors: its regular viewership, album sales, radio play count, or opening day ticket sales. Now, however, emergent factors like online commentary and social media metrics have changed the way we determine what is or isn’t popular, marking a shift towards a ...

The Protest Selfie

... Young digital activists are sharing photos of themselves to make political and social statements that can easily spread globally. Today’s youth have an unprecedented sense of sociopolitical consciousness and civic duty. Armed with mobile tools and digital platforms, GYs are actively speaking to world issues in their ongoing effort to effect global change. Whether through armchair activism, like signing Change.org petitions, or propagating social movements online, like Occupy or Arab Spring ...

Z Marketing Tips

... . Having grown up online, they’ve always had an outlet to express themselves and infinite inspiration from friends and strangers alike. Their digital lives have also challenged them to be the most artistic, clever, and imaginative version of themselves in order to stand out in the real-time stream. Marketers need to recognize that creativity is a badge of honor for this generation; help Zs unleash it by asking them to contribute ideas and designs. They also want brands to help them find new ways to be ...

Obstruction Of Injustice

... people they only know in the online realm. They are distressed by the hatred they see from others, particularly as spreading kindness has become a personal mission for many (see Good Vibes). As a result, they are seeking Obstruction Of Injustice to censor such offensive language from their feeds with the hope that it will help scrub it from their real lives as well.I strongly feel that companies and brands have an incredible responsibility to help eliminate hate speech and harassment from ...