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TASTY IN-GAME REWARDS

... Diablo class, to help gamers show off their style. - CHIPOTLE - Keeping it in 2019 for a minute, Chipotle also went all in on in-gaming rewards and launched the Chipotle Challenger Series, an online e-sports competition for popular video game streamers and teams to win cash and a yearlong supply of free burritos. Fast forward to the present day, Chipotle recently announced itself as the official launch partner for the highly anticipated fighting game Street Fighter 6, where players earn in-game ...

VIRAL NEWS: BASKETBALL RECORDS BROKEN ALL AROUND & BRADY GOES TO HOLLYWOOD

... A peek into topics buzzing at Cassandra this week.Another week, another weekly recap of viral news! Culture moves fast, so we at Cassandra keep our eyes and ears open to catch the most relevant matters young people can't stop talking about. This weekend is the Super Bowl, so of course we're in a sporty mood. We’ll talk about a record-breaking women's basketball game, Lebron James' lifelong achievement, and a possible renaissance of sports movies? Let's dig right into this week's edition of ...

BASKETBALL GAME CHANGERS

... Invitational and waited for 45 minutes for paramedics to arrive. Highlighting the inequities in women’s sports Aflac CMO Garth Knutson saw the prejudice taking place in Vegas, and knew the brand had to act. As a result, the brand now has three times as many spots in the women’s tournament as it does in the men’s, and as part of the overall campaign, Aflac and coach Dawn Staley teamed up for Dawn’s List, an outline of inequities in women’s college sports, in collaboration with the Women’s Basketball Coaches ...

VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON

... , when we support Les Bleus, we support Les Bleues," showing the company's commitment to celebrating both teams. This empowering commercial struck a chord with many, some posting reactions on TikTok and opening a conversation about how harmful stereotypes are for women's sports. - NPC TIKTOK TREND - A new TikTok sensation has been taking over FYPs around the world. The trend, known as "NPC," involves users live streaming themselves acting like non-playable characters (NPCs) from video games. NPCs ...

OLD SPORT

... Gen Z upstarts are reimagining sports mediaGen Zers are half as likely as millennials to watch live sports regularly – and they’re twice as likely to never watch. But while traditional sports viewership is down among young people, social media and tech platforms have emerged as the preferred destinations for this cohort to consume sports content. Today, we’re taking a look at three brands who are redefining how young consumers engage with athletics. - OVERTIME - Overtime has quickly emerged as ...

SUPER BOWL LVII ADS: WINS AND LOSSES

... The commercials that scored a touchdown and those that fumbled hard.Last night’s Super Bowl saw The Kansas City Chiefs win their second NFL title in four years in one of the highest-scoring games. Not only was the biggest night in sports a history-making event featuring an all-women flyover, but it also helped redefine the starting quarterback position courtesy of Black players Patrick Mahomes and Jalen Hurts. Additionally, 53% of Gen Zs who planned to watch the halftime show witnessed the long ...

BLACK HISTORY MONTH BRAND REVIEW

... . The list is part of TikTok's Black History Month programming, including music playlists, themed TikTok Live sessions, special hashtags for Black creators, and in-person events to celebrate #BlackTikTok.— Ruth, 21, CA (Cassandra Collective) - SIRIUS XM - While the brand showcases Black history and its influence on culture all year long, throughout February, SiriusXM unveiled a lineup of special programming across music, talk, sports, and comedy with a collection of limited-run channels and special ...