245 results for '"sports"'
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ANTI-FANS

... , Lee Ji Hyun decided to reclaim this term, recognizing that the anti-fans' comments stemmed from a certain level of interest in her. Consequently, she chose this provocative title for her new song, which includes lyrics seemingly directed at these detractors, with lines like "Don't leave hate comments, don't you have kids? Even if I can't sing, mind your own business." - ANTI-FANS ANTAGONIZING SPORTS - During this NHL season, a father-daughter duo gained attention for their unique way of cheering ...

BASKETBALL GAME CHANGERS

... Invitational and waited for 45 minutes for paramedics to arrive. Highlighting the inequities in women’s sports Aflac CMO Garth Knutson saw the prejudice taking place in Vegas, and knew the brand had to act. As a result, the brand now has three times as many spots in the women’s tournament as it does in the men’s, and as part of the overall campaign, Aflac and coach Dawn Staley teamed up for Dawn’s List, an outline of inequities in women’s college sports, in collaboration with the Women’s Basketball Coaches ...

OLD SPORT

... Gen Z upstarts are reimagining sports mediaGen Zers are half as likely as millennials to watch live sports regularly – and they’re twice as likely to never watch. But while traditional sports viewership is down among young people, social media and tech platforms have emerged as the preferred destinations for this cohort to consume sports content. Today, we’re taking a look at three brands who are redefining how young consumers engage with athletics. - OVERTIME - Overtime has quickly emerged as ...

TASTY IN-GAME REWARDS

... Diablo class, to help gamers show off their style. - CHIPOTLE - Keeping it in 2019 for a minute, Chipotle also went all in on in-gaming rewards and launched the Chipotle Challenger Series, an online e-sports competition for popular video game streamers and teams to win cash and a yearlong supply of free burritos. Fast forward to the present day, Chipotle recently announced itself as the official launch partner for the highly anticipated fighting game Street Fighter 6, where players earn in-game ...

SUPER BOWL LVII ADS: WINS AND LOSSES

... The commercials that scored a touchdown and those that fumbled hard.Last night’s Super Bowl saw The Kansas City Chiefs win their second NFL title in four years in one of the highest-scoring games. Not only was the biggest night in sports a history-making event featuring an all-women flyover, but it also helped redefine the starting quarterback position courtesy of Black players Patrick Mahomes and Jalen Hurts. Additionally, 53% of Gen Zs who planned to watch the halftime show witnessed the long ...

VIRAL NEWS: NPC TIKTOK, FRANCE WOMEN'S WORLD CUP, & KANEKALON AND CINNAMON

... , when we support Les Bleus, we support Les Bleues," showing the company's commitment to celebrating both teams. This empowering commercial struck a chord with many, some posting reactions on TikTok and opening a conversation about how harmful stereotypes are for women's sports. - NPC TIKTOK TREND - A new TikTok sensation has been taking over FYPs around the world. The trend, known as "NPC," involves users live streaming themselves acting like non-playable characters (NPCs) from video games. NPCs ...