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Macrotrends

Global Y Dream

... Coffee” promotion lets remote friends do what others do so often: buy each other a coffee. LABOR OF LOVE Many companies in China are learning from successful examples from the West and trying very hard to make their workplaces more fun and exciting. They are making the office cozy, modern, and like a home. At SnapPea, everyone joins together to play games in the company arcade. I think it is a very powerful message to let other people know that people in the company are nice, friendly and easy to ...

No New Friends

... don’t want an over-the-top approach. Host online events where users can easily opt in or out without pressure or in-person activations where there is an engaging activity so that people don’t feel pressured to talk to one another unless it comes naturally. Making friends can be intimidating, and it’s hard for people to be more open and outgoing than comes naturally, so facilitation from brands can help. When hosting in-person events, provide conversation starters or ice breaker activities.Youth are ...

Gen Z State Of Mind

... of friends. This preference is evident in the online realm, as Zs are beginning to move away from the vast networks that Ys sought and embrace more close-knit spaces, such as using Snapchat more than Facebook and Houseparty over unlimited group video chats. Friends will still play an important role in their lives, but brands need to recognize that their socializing is happening in smaller and more private pockets, and they’re less dependent on friends and more self-assured.Zs’ ownership ...

Overboredom

... childhood; if they started to get antsy, they were handed a smartphone or tablet to distract them rather than tough it out. Meanwhile, the older among them have hopped from one after-school activity to the next to accommodate parents’ busy schedules, leaving little room for unstructured free time. The idea of having nothing to do feels foreign and uncomfortable, but since they have new tools at their disposal, they can convert that discomfort into productivity. In 2015, we uncovered that 89% of U.S. Zs ...

Ethical Click

... role in spreading the private photos online started to feel real guilt and shame about looking at and sharing the photos. As a 16-year-old girl from California told us, “My online tendencies have altered immensely in light of these recent scandals. Specifically speaking about the celebrity photo leaks, my morals in choosing not to view such images has really grown. Putting myself in the shoes of those women and men affected, I actively make the decision to avoid looking…because by viewing these ...

Innovation Halo

... notification or update, they tend to think something is wrong. To this end, they notice more when things don't change as opposed to when they do. They've also been living in an era of frequent noteworthy innovations from Bluetooth technology to video streaming to virtual reality (see Two Decades Of Innovation Timeline), where traditional systems and industries are regularly being broken down, reimagined, and reinvented. Past generations never experienced such constant innovation; a brand could ride one ...

Global Food & Beverage Trends

... increasing array of DNA diets. Food is bigger than the mouth eating it—whether at a small dinner party, a large food festival, or around the world, food brings people together; 72% of global young people think that food/drinks help them relate to people from different cultures/countries. Whether offering entertainment or sustenance, brands should play up food and the role it plays in the brand’s lifestyle when reaching hungry young consumers.PLAY WITH YOUR FOODOne of the main barriers to engaging ...

Culture Spotlight On France

... the first wave of rave in France in the '90s. Electronic underground dance music first came to France from the UK and was based on inclusivity and a DIY style. Today, this style is back in full force with an even bigger community and DJs who are all closely connected and encourage each other’s art. This push for electronic music and clubbing is returning thanks to prominent music figures coming together with government officials to create The Council of the Night to protect the ...

CHANGEables

... country. As a cause or issue rises to the fore, they latch on to hashtags to spread awareness; but just as quickly as they rise to the top of trending topics on Twitter, they also fade within a short time. Consider the trajectory of #BringBackOurGirls, which was everywhere on Twitter a year ago but rarely gets a mention these days.Too Many CausesCurrent young adults were barraged by a plethora of causes from a very young age, through organizations like Girl Scouts, Boy Scouts, and local youth groups ...