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Macrotrends

Brand We

... “matrimania,” can be attributed to young people’s desire for earned ROI (Return on Image), through which they seek compelling personal narratives and behind-the-scenes content to share and connect over online. I'd rather pay for a very long honeymoon or put the money to a house fund than spend tons of money on a party that lasts a few hours, with people I won't see ever again and family I barely speak to. I think it is very hypocritical, throwing a big party just to impress everyone. In my case, that's ...

Making A Living

... one wants to work, and, in turn, how much money they make, and, ultimately, what type of home they can afford. They are redefining success to be less about what one has in these three areas and more about how happy they are. Ys and Zs are more understanding than their predecessors that some may prioritize earning a lot of money and/or feeling fulfilled through their work, so they're willing to have a job that's very demanding, while others may feel that concentrating on work and having less ...

The Gig Is Up

... contract jobs and even cobbling together multiple part-time gigs at once in order to financially support their flexible lifestyle. On average, employed youth have two jobs, and 11% have three or more. In contrast to Gen Ys and Zs with full-time employment who also pursue a side hustle or passion project outside of work hours, participants in the gig economy combine various gigs to build out their own desired form of employment. Thanks to the advent of companies such as Uber and Airtasker, and all the ...

House Funders

... . And although Ys aren’t buying homes at the same rate as young adults in previous decades—and some may choose to forego it entirely—a notable number are already homeowners, and the majority aspire to such—they’re just obtaining homes in ways that are more relevant to their generation’s lifestyle, preferences, and financial circumstances. To wit, three in 10 Ys (31%) own a home currently, as do nearly four in 10 (39%) Trendsetters in the U.S. and three in 10 in the UK and Australia ...

The Right Moves

... electric. For eco-conscious Ys, this will provide an earth-friendly option for the vanlife movement.Winnebago Known for its massive luxury RVs, Winnebago is making moves to appeal to Y consumers by manufacturing smaller RVs at lower price points, with features such as bike racks and additional USB charging stations. Koda The three models of new Koda residences are tiny homes, at 269-square-feet, that are also easily mobile. They can be constructed in seven hours and disassembled in four to be ...

The FUND-amentals

... very easy to lose interest in a job when you end up on the treadmill of life. I think all companies should offer staff the opportunity of a three month sabbatical after three-four years of service. I think they'd find they have a far higher retention of staff if they did so. ALAN, 33, UKYs are suspicious of ever seeing the payoff for long-term saving and instead see smart spending today as a better strategy. Many members of this generation saw their Boomer parents lose a large chunk of their ...

The 3Rs

... unmatched in its ability to stir up so much excitement and engagement so rapidly. Its runaway success was in large part due to a willingness to quantify goals and track progress. Invisible Children explained its cause through compelling content that users immediately wanted to share and discuss, and made the mission clear in a three-part pledge.RESOURCESKony 2012 made it easy for interested parties to get involved by providing clear directives and suggestions for taking action, and giving individuals ...

Surprise & Delight

... curated care packages of projects and finds for years, a pastime that now seems to have even found its way to more unlikely online subcultures; indeed, Reddit’s Mystery Box group, in which members send one another boxes of “things from [their] lives” and then share photos of the contents in the forum, has nearly 7,000 subscribed readers. Moving forward, services and perks that inject mystery and surprise into consumerism stand to leave a lasting favorable impression. - S&D SHOPS - Brick-and-mortar ...

Inside Out

... brands who are accessible to all.As the generation of New Muslims continues to grow and seek mainstream products that are representative of their religion and culture, include Muslims in messaging and advertising, and create products and services that cater to their needs. - APPAREL CATERING TO MUSLIM CONSUMERS - Veil Sportswear The company currently offers three designs of athletic apparel catered toward a modest look, made with active fabrics that include water-repelling and cooling ...

Marketing Tips

... included four suites, themed around games like Minecraft and Assassin’s Creed, each of which were equipped with an Xbox One X, a TV, headsets, and a full selection of games. Guests could reserve a slot for them and a friend to stay between 8pm and 8am for an overnight experience or for a two-hour visit during the day. - 7. TAP THEIR CHALLENGER MINDSET. - Young people are a competitive bunch who are hungry for new ways to challenge themselves and compete with others. They want brands to provide more ...