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Overboredom

... Young & The Restless). My generation does have a short attention span, so for me if I wanted to look at an ad it would have to be something that relates to me or makes me laugh. Something funny, eye-catching, and a bit different.  We are so bombarded by adverts online that very few ads grab my attention.LUENA, 18, UKWhen they’re not using social media to connect with friends, they’re using it as a source of entertainment in the more traditional sense. Nearly half of Zs in the U.S. and 43 ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Fair Game

... the industry. Just Not Sports started the #MoreThanMean campaign with a video of real men reading derogatory comments made by other men on the internet toward sports reporters Sarah Spain and Julie DiCaro. The comments attacking the women are full of hate, violence, and sexual aggression, and though the men participating in the video are horrified, Spain and DiCaro say it’s not abnormal for them to receive such negative feedback online, simply because their jobs as sports experts put them in ...

Have Guidance, Will Travel

... their own, which can easily turn into rabbit hole after rabbit hole as they navigate the seemingly infinite amount of information online. Seeing where all of their peers are going on social media can be inspiring but it also adds to the pile of options to sift through. Faced with unending options, young travelers want ways to cut out the clutter and make a decision—or have one made for them. The pendulum is beginning to swing back as young travelers seek to take some of the hassle out of ...

Slow Web

... Web, which instead emphasizes relaxation, discovery, and creation. The ‘new, now, next’ attitude that has long defined the Web is thus experiencing a slowing down, a shrinking, and a quieting: the emergence of a Slow Web.We don’t anticipate the extinction of the Fast Web, which serves a unique and essential purpose in the lives of young consumers. The Slow Web has its own distinct uses and benefits, derived from an approach that seeks to temper the pace of the online experience. Its proponents are ...

The Invisibles

... , Amazon Cloud Cam) | Smart lighting (e.g., connected light bulbs) | Drone | Wifi connected door/entry (e.g., August Smart Lock, Nest x Yale Lock) | Smart plug (e.g. ability to plug any device into an outlet to control remotely) | Smart appliance (e.g., a refrigerator that can tell you when to buy groceries) | Smart furniture (e.g., side table that has ports to charge a cell phone, smart mattress) | Smart baby device (e.g., smart baby monitor, smart bottle) | Home robot (e.g., Roomba, Robomow ...

No New Friends

... with similar interests don’t have the built-in social network provided by a workplace with such people. Fortunately the scope of networking is growing, and people are combining the process of making professional and personal connections, which will provide more possibilities to make friends (see [Net]Work Hard, Play Hard).Although online dating has seen overwhelming success in recent years, apps for forming friendships have not experienced such popularity. Only 18% of UK youth and 17% in the U.S ...

Social Studies

... product announcements, giving its fans access to the same type of insider’s perspective typically only granted to journalists and industry folk. CREATE GAMES THAT HIGHLIGHT NEW PRODUCT FEATURESKia’s Techathlete Games app included five games that each corresponded to a different feature in its new Forte sedan. For example, the “Sla-La-La-Lom” game required players to use voice-control to navigate down a ski slope as a way to highlight the car’s voice-command navigation system. An online leaderboard ...

Culture Counseling

... , or playing a game, young consumers are inclined to find takeaways they can apply to their own lives, as evidenced by an abundance of articles online titled “lessons from [x].” This shift is further demonstrated by the sudden rise of online quiz culture. Through innocuous online quizzes (like BuzzFeed’s viral hit, “What City Should You Live In?”), users are seeking to quantify elements of their selfhood. The recent surge of interest in this clickable, shareable content form, demonstrated most ...

Social (TV) Network

... space for their audience, as was the case with The Mindy Project when it aired on Fox. Hulu gave it a second chance based on the popularity of the show during time-shifted viewing online, but this content could have also been taken to Facebook, for instance, as a delivery platform that better serves its audience. This suggests that if entertainment doesn’t work on TV or in theaters, it doesn’t mean it’s not good content that won’t resonate with youth, but rather, it may not have had the right ...