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Macrotrends

Parenting In Partnership

... trend.ACTION ITEMSConsider developing products and services that can be used and shared among groups of moms and dads who will use them collectively.Try expanding marketing messages to ensure they are relevant to childless adults, such as family friends, PANKS, and other relatives, who are taking a more active role in childcare and rearing.For brands with physical spaces, consider how to make areas more comfortable and accommodating for the new extended family that includes a range of adult friends.Ensure ...

POP Marketing

... “First Kiss” viral video sparked innumerable parodies across the Web, including one by the aptly named UK frozen yogurt brand Snog, which featured eight individuals enjoying their first “Snog” experience. FIT IN Product placement has been a staple strategy for marketing through entertainment since the earliest days of film and television. Then, simply featuring a product in use by a character was deemed enough to plant the seeds of allegiance in viewers’ minds. Though the tactic has only grown more ...

Free Spirit(uality)

... shows its dedication to an ad-free model through a manifesto that outlines not only its elevation of simplicity and transparency as key corporate tenets but also its Venture Consumers (The Cassandra Report, Spring/Summer 2013) mindset that believes “the people who make things and the people who use them should be in partnership.” - SPIRITUALITY IN PRACTICE - SPIRITWEAVERS GATHERINGThe Spiritweavers Gathering is a women-only “celebration of cultures past which represented basic human skills to ...

Social Studies

... product announcements, giving its fans access to the same type of insider’s perspective typically only granted to journalists and industry folk. CREATE GAMES THAT HIGHLIGHT NEW PRODUCT FEATURESKia’s Techathlete Games app included five games that each corresponded to a different feature in its new Forte sedan. For example, the “Sla-La-La-Lom” game required players to use voice-control to navigate down a ski slope as a way to highlight the car’s voice-command navigation system. An online leaderboard ...

Pairing Off

... emotional intelligence necessary for face-to-face interaction with strangers. Brands and marketers have a significant opportunity to fulfill this collective desire to find romance in real life. For instance, they might use consumer profiling to bring together likeminded singles (think those who live in the same neighborhood and have similar taste in products) offline at sponsored events, and then provide tools in the form of apps or online platforms to make sure they don’t pass one another by forever ...

Home & Away Retail Trends

... Retailers are reaching people where they live and travel in new ways by focusing on the spaces where there are captive consumers: airports and co-working spaces.As shopping at the mall and on the high street have fallen out of favor among young consumers, retailers are finding it necessary to have a brick-and-mortar presence where they can count on captive consumers: at the airport, as younger generations travel often nowadays, and at co-working spaces, as modern young professionals ...

Clear Consciousness

... on anything that: hurts animals, hurts people, or hurts the environment, so the more you tell me you aren't doing those things, the more I like you,  and the more of my money I'm willing to pay you. Joel, 29, CTIn today’s climate of radical openness, practicing Clear Consciousness is timelier than ever, especially now that platforms like Project JUST are making it simpler to track the social and environmental responsibility practices of a brand. Companies too often use transparency ...

Zconomy

... most often defined as a material good whose value is ultimately justified by a high use frequency. For example, the purchase of, say, an $800 Canada Goose parka may be considered as costing just a little over $1/day if worn every day for six consecutive winter seasons. Zconomists, however, are looking beyond the CPU (cost per use) philosophy, instead rethinking the investment piece as something that they are willing to put money into because they know they can always sell it down the line. Having ...

Active-ists

... the country today and to use their own influence to bring justice. With the increased accessibility that gives athletes a nearly direct line of communication with their fans, this power breeds an influx of influence as young people regard athletes to be just as authoritative on issues as other types of public figures. Athletes can use this elevated status to conjure a deeper connection with their audience and thus strengthen their message and its impact—as long as it’s genuine. Young adults ...

Dress To Thrill

... experience they have. Young adults are willing to spend money to go above and beyond to really engage with the theme and make a statement. On the flip side, they’re able to make use of the more unique items in their closet that past generations would have reserved for one-time occasions, thus being thrifty with their wardrobe. Festival fashion raised the bar for creativity, and it’s filtering into smaller scale events; flower crowns are no longer just for Coachella, and desert fashion has expanded beyond ...