The Democratization Of Sports Mar 28, 2017 marketing media & entertainment social media sports TV ... to the assault of time-shifted, streamed video. While the sports and broadcasting industries concentrate on preserving their current model by attempting to improve the TV viewing experience, they're already losing their audiences to alternative platforms and new experts.Broadcasters and leagues can no longer promise captive mass audiences of young people tuning into sports events because they are choosing to engage with new outlets and services, many of which are launched by their peers. Youth ...
Culture Spotlight On South Korea Jun 16, 2018 ... keep up with popular culture by looking at social media (e.g., scrolling through Facebook, Instagram). Women (56%) are more likely than men (34%) to stay up-to-date with popular culture through social media channels. Another avenue for keeping up with culture in South Korea is by watching TV shows online/streaming, dominated again by women, as well as those aged 22-34. One-quarter of youth also follow the news (print or online) to keep up with popular culture in South Korea.Which of the following ...
Sense In Sensitivity Mar 06, 2016 marketing social media ... the public with a negative view. Shortly after the earthquake hit Nepal last year, eyewear brand LensKart texted consumers with a pun about how they could shop and shake it off. Online retailer American Swan made a similar joke about its earth-shattering sale. Both brands were immediately called out for their faux pas.I think brands are in a very good position to influence people and motivate them to help causes, and I would like to see them use this position as much as possible, while keeping it ...
No Kid(ding) Sep 09, 2015 family parenting pets children ... . Indeed, 38% of Ys who don’t want to have children say they’ve made this decision because it’s too expensive, and one in five (20%) say it’s because they have a lot of debt. Ys’ approach to romantic relationships has also impacted the growth of the child-free movement. As dating has become more casual and commitment-free and there’s a greater acceptance toward singlehood (see Single Inclusive), some are choosing not to have kids because they haven’t found the right person with whom to raise them. And ...
Off-Roading Oct 05, 2015 ... discussed extended adolescence. Ys have responded not by sinking into their parents’ couches to wait out the storm, but by making a concerted effort to develop skills, collect experiences, and invest in themselves, to better prepare for an unpredictable future. To do so they are embracing a new Off-Roading mentality, forging unconventional, alternative, progressive paths to a newly defined adulthood. We expect these Off-Roading inclinations to carry into the future, shaping Ys’ personal decisions and ...
Short Life Dec 05, 2013 communication ephemeral messaging social media texting ... around a physical retail environment, expired links and outdated content should be deleted to avoid unnecessary online clutter. In the future, we may see this mentality expand to brands, themselves. Launching a distinct pop-up brand could allow an established company breathing room to test the success of a new idea, explore temporary design collaborations, or give a limitededition line a more comprehensive “brand feel” of its own. To appeal to young consumers’ Short Life mentality, brands should ...
MEtail Mar 05, 2014 retail technology apps e-commerce one-to-one shopping Brand Me ... support companies but they also compete with them. This is not to imply brands are any less relevant in the retail landscape; however, it does urge them to adjust to a new way of thinking brought upon by this paradigm shift. If Gens Y and Z think something is missing from the retail space or they want to see it differently, they’ll take it upon themselves to create it and offer it up to their peers. Brands need to recognize this tendency and should embrace opportunities to work with independent ...
Culture Counseling Jun 03, 2014 media & entertainment books celebrities movies TV ... currency through which people can relate to one another and even humble-brag about their defining qualities. Offline, pop content is not only teaching consumers (via edutainment, for example, or subtextual “life lessons”), but also inspiring them to develop new interests, try new hobbies, or take steps to widen their understanding of the world. For example, individuals may consider a fashion career thanks to Project Runway, or travel to Ireland if inspired by the scenery of Games of Thrones. Top Chef ...
State Of The Art Sep 15, 2018 ... for a new era of creativity. It’s also important to note that in doing so, brands that utilize creative A.I. won’t lose their halo of humanity. Youth give humanlike attributes to their favorite brands and don't see their relationship as merely transactional. The products and services they desire do more than fill a physical need: they supply emotional reassurance that drives an extreme form of brand loyalty. Brands who support and even reward this type of relationship should nurture the connection ...
Sports Clubbing Mar 26, 2017 alcohol play social life friends nightlife sports ... , when sports are in the equation, it can become a more noteworthy, entertaining, and memorable experience. As Ys pride themselves on being productive (see UpTime, Cassandra Spring 2011), bettering themselves, and living share-worthy lives, they want to spend their time in ways that reflect these priorities, even when they’re out partying. Sports cater to their desires, guaranteeing something interesting will happen, no matter who wins, while also providing material for discussion. Sports are a ...
