True To Self Sep 15, 2015 social life social media Brand Me On/Off ... The concept of digital identity is changing for today’s youth, as their emerging behaviors on social media reflect a newfound self-awareness. Today’s youth are unique in that they’re the first people in history to navigate the journey from adolescence to adulthood both online and off. As they come of age, their transition in the real world is mirrored in how they portray themselves online. When an individual is younger and still forming their identity, their social media persona tends to ...
The New Age Sep 01, 2015 marketing play social life hobbies multigenerational ... teacher Shirley Clements became an online sensation when a video of her performing a breakdance routine to “Uptown Funk” with her high school students went viral; even Ellen DeGeneres posted it on her website. The routine was choreographed to celebrate Clements’ retirement at an annual dance competition that she had been organizing for the past 19 years.GRACE AND FRANKIE Netflix series Grace and Frankie stars Jane Fonda and Lily Tomlin as former rivals who are forced to become friends when they learn ...
Friends With Benefits Sep 02, 2015 relationships social life friends ... many friends | I wish there were more ways to make friends offline at my age | Help me navigate new responsibilities | I look for friends who can serve different purposes (e.g., some can help me be more responsible, others can help me be more cultured, etc.) | Finding new ways to form friendships gets more difficult as I get older It is hard to form strong friendships in real life with people who have grown up in the online generation | I seek out more ways to make friends as an adult | My ...
Soloists Sep 03, 2015 social life experiences local culture mindfulness ... and actively seek alone time, with 63% saying they are happy when they are alone and 67% going so far as to schedule alone time for themselves. As much as they value friendships, 65% have skipped nights out with friends to give themselves a break from socializing. However, the majority feel that technology and notifications have made it hard to feel like they are ever truly alone, and another 45% say that they seek out alone time when offline because they socialize so much online. Trendsetters are ...
The Customer Isn't Always Right Sep 15, 2016 retail civil rights customer service shopping ... Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.Retailers and brands have operated on the basic premise that “the customer is always right” for decades. With the rise of social media, customers have had a direct line of communication with brands to provide feedback, increasing the pressure on brands to do as their customers ask—especially as they’re asking more visibly than ever before ...
Anti-Social Media Dec 13, 2017 marketing media & entertainment social media ROI (Return on Image) ... brands, calling their credibility into question and leading to the rise of micro-influencers and friends, as they feel more credible and reliable—not just a billboard for brands (see Side Buy Side). Per Forbes, multiple companies have found them to elicit better engagement than those with a massive following. To young consumers, micro-influencers feel more “real” and more like friends, which helps explain their success. In a new frontier where the number of followers a person has or the amount ...
BMS Takeaways Jun 17, 2015 health & wellness marketing ... organization.See how WWF challenges people to outrun tigers for a cause. - CREATE SPACES THAT IMPROVE THEIR MENTAL STATE - Having a cluttered environment, either physically or digitally, can detract from one’s wellness. Brands should consider this when thinking of how they present themselves online and off, and also should ensure that they’re enhancing consumers’ lives, rather than overwhelming them. Make sure your storefront and/or web experience is easy to navigate and doesn’t add more chaos to consumers ...
DIY Therapy Jun 08, 2015 health & wellness technology apps mindfulness self-esteem Health Hackers ... , but as a highly social and group-oriented generation, Ys tend to do so on a more public level. As they feel that achieving wellness is a collective effort (see The Community Well), they turn to their peers to both ask for and provide support or share similar experiences. Even when they’re uncomfortable opening up to their entire network, the web ensures they always have someone to hear them out and provide guidance. As they’re inclined to form bonds with strangers online that are often more ...
Presence of Mind Jun 04, 2015 health & wellness technology mindfulness quantified self spirituality Presence of Mind ... wellness and being present. In 2013, online therapy entered the conversation, as well as specific mental health issues like depression and anxiety. By 2014, mindfulness meditation minimized in comparison to online therapy and coaching. In recent years, the social chatter about mindfulness has grown, and with this increased interest, more people have begun searching for services such as online therapy and ways to understand their own anxiety. SEARCH TERM POPULARITY OVER TIME AVG Q1 2011 | AVG Q2 ...
Free Spirit(uality) Jun 09, 2015 community health & wellness religion spirituality ... life tenets, those types of support and guidance still hold great value for them: they just derive such in new ways, like through peer advice sought out online and the vast assortment of inspirational quotes shared on social platforms like Instagram and Pinterest. Nonetheless, they still enjoy exploring spirituality, abstract as the concept is. This is evidenced by recent pop culture trends, such as the rise in mysticism (Occulture, The Cassandra Report, Spring/Summer 2014), the prominence of ...