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Macrotrends

Soloists

... and actively seek alone time, with 63% saying they are happy when they are alone and 67% going so far as to schedule alone time for themselves. As much as they value friendships, 65% have skipped nights out with friends to give themselves a break from socializing. However, the majority feel that technology and notifications have made it hard to feel like they are ever truly alone, and another 45% say that they seek out alone time when offline because they socialize so much online. Trendsetters are ...

The Customer Isn't Always Right

... Young consumers believe that brands can and should cut off customers who go against the companies’ values of inclusion and progressive civil rights.Retailers and brands have operated on the basic premise that “the customer is always right” for decades. With the rise of social media, customers have had a direct line of communication with brands to provide feedback, increasing the pressure on brands to do as their customers ask—especially as they’re asking more visibly than ever before ...

Anti-Social Media

... brands, calling their credibility into question and leading to the rise of micro-influencers and friends, as they feel more credible and reliable—not just a billboard for brands (see Side Buy Side). Per Forbes, multiple companies have found them to elicit better engagement than those with a massive following. To young consumers, micro-influencers feel more “real” and more like friends, which helps explain their success. In a new frontier where the number of followers a person has or the amount ...

BMS Takeaways

... organization.See how WWF challenges people to outrun tigers for a cause. - CREATE SPACES THAT IMPROVE THEIR MENTAL STATE - Having a cluttered environment, either physically or digitally, can detract from one’s wellness. Brands should consider this when thinking of how they present themselves online and off, and also should ensure that they’re enhancing consumers’ lives, rather than overwhelming them. Make sure your storefront and/or web experience is easy to navigate and doesn’t add more chaos to consumers ...

DIY Therapy

... , but as a highly social and group-oriented generation, Ys tend to do so on a more public level. As they feel that achieving wellness is a collective effort (see The Community Well), they turn to their peers to both ask for and provide support or share similar experiences. Even when they’re uncomfortable opening up to their entire network, the web ensures they always have someone to hear them out and provide guidance. As they’re inclined to form bonds with strangers online that are often more ...

Presence of Mind

... wellness and being present. In 2013, online therapy entered the conversation, as well as specific mental health issues like depression and anxiety. By 2014, mindfulness meditation minimized in comparison to online therapy and coaching. In recent years, the social chatter about mindfulness has grown, and with this increased interest, more people have begun searching for services such as online therapy and ways to understand their own anxiety. SEARCH TERM POPULARITY OVER TIME AVG Q1 2011 | AVG Q2 ...

Free Spirit(uality)

... life tenets, those types of support and guidance still hold great value for them: they just derive such in new ways, like through peer advice sought out online and the vast assortment of inspirational quotes shared on social platforms like Instagram and Pinterest. Nonetheless, they still enjoy exploring spirituality, abstract as the concept is. This is evidenced by recent pop culture trends, such as the rise in mysticism (Occulture, The Cassandra Report, Spring/Summer 2014), the prominence of ...

The Community Well

... so relevant that many Ys are regularly conversing about it online and off; nearly a quarter say they often discuss health and wellness with friends. In fact, the social factor is often what prompts young consumers to participate in wellness efforts since they don’t want to be left out of the activity or conversation. Doing a juice cleanse, for example, is as much a detox for oneself as it is a way for friends to support each other through their commitment to a challenge. At the same time, the ...

Digital Destinations

... Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.CURRENT EVENTS/NEWScnn, nytimes, ny times, new york times, google, twitter, facebook, yahoo, bbc, huffpost, huffington post, reddit, tumblr, reddit, fox news, ap, associated press, aljazeera, al jazeera, buzzfeed, digg, la times, los angeles times, msnbc, daily beast, drudge report, nprGOSSIPfacebook, perez hilton, tmz, buzzfeed, twitter, google, entertainment, e!, instagram ...

Z Marketing Tips

... . Having grown up online, they’ve always had an outlet to express themselves and infinite inspiration from friends and strangers alike. Their digital lives have also challenged them to be the most artistic, clever, and imaginative version of themselves in order to stand out in the real-time stream. Marketers need to recognize that creativity is a badge of honor for this generation; help Zs unleash it by asking them to contribute ideas and designs. They also want brands to help them find new ways to be ...