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... , snooping moms – won’t know what they’ve been doing or that they’re online. Hike’s recent ads that depict how it offers users more options to keep secrets and block others from monitoring them helped the app jump to 20 million users in June, up from 15 million in February. The app caters to Ys’ and Zs’ desire to keep parts of their social life private, and, in providing this, it hopes to steal users from WhatsApp and Line—although the latter is reportedly working on a similar feature. - INDIA'S ...

Web Esteem

... Ys’ web presence is irrevocably tied to their self-worth and self-esteem. Whereas earlier generations used to look in a mirror to confirm their with-it-ness and overall self-worth, today’s teens are instead compulsively checking their social media reflection. Their online communities are a source of not just entertainment and socialization, but also of personal validation; one correspondent told us that social media is a means of “building up an identity for yourself.” This emergent Web Esteem ...

Culture Spotlight On France

... business strategies to revolve around the Internet and music streaming. With multiple streaming services such as Spotify, Apple Music, and Deezer providing consumers an easy and popular way to listen to music, indie artists can now focus on their music and not worry about CD sales and strong marketing. The large record labels that once ruled the industry are now surrounded by a multitude of smaller, independent labels whose business models focus on online opportunities and the ability to ...

Presence of Mind

... obtaining kinship; yet, what they may be gaining in a community may be detracting from their sense of self. In fact, the rise in crowdsourced thinking and online sharing, while advantageous in some instances, could also be spoiling Ys’ ability to process thoughts and feelings independently. Unplugging is one tactic that is already growing in popularity, but as the concept of mindfulness increasingly earns social cachet—in the past year, mindfulness has been the subject of or mentioned in over 80 ...

Health Hackers

... of these individuals, they develop eLationships with them (The Cassandra Report, Fall/Winter 2014), and trust them as they would friends they know in real life. Leveraging this idea, San Francisco-based startup MyHealthTeams has launched a collection of social networks designed specifically for people to connect with others who have the same illnesses, including MS, Crohn’s, and lupus. Firsthand health knowledge to complement the information they can find online is of great import to Ys. They ...

Global Gaming Trends

... splitting the prize money.Goatly Knowledgeable U.S. sports fans can earn money by playing Goatly, a daily sports trivia game. When the game goes live, users of the app are notified that they have an hour to submit their answers to the questions of the day. Players who answer each question correctly split the prize money, and the app recently removed the minimum payout requirement that most other trivia apps have.SwagIQ To celebrate its 10th anniversary, Swagbucks, an online rewards ...

Identity Theft

... to buy themselves more time for other interests and relationships, whether it be one’s self, one’s partner, or one’s friends. Home cleaning, home maintenance, lawn maintenance, and childcare are the four areas in which parents are most interested. Brands have a largely untapped opportunity to align with existing outsourcing services or create their own, and should market such as an accessible way for parents to attain more time with both their children and the other people in their lives ...

Free Spirit(uality)

... discuss religion and spirituality. Which of the following, if any, are true for you? Now that I have children, I feel it's important to raise them with religion (Base: Parents) | Religion is a useful moral compass | I think it's cool when people share inspirational quotes/videos online | I think religion/spirituality is lacking in today's society | I don't subscribe to one belief system, but rather pick and choose the elements that fit my personal definition of spirituality | Religion ...

Global Food & Beverage Trends

... Food and beverage trends popping up around the world.Food and beverages are more than life-sustaining sources of energy to young people: 78% of global youth say food/drinks are an important part of popular culture today, and young people in South Africa (87%), the U.S. (85%), and China (85%) believe this even more strongly. Food and beverages automatically captivate multiple senses—the way it looks, the way it smells, the way it tastes—making it one of the most engaging forms of ...

Home & Away Marketing Tips

... Airlines to launch an airport lounge igloo pop-up. The Coppa Club set up a dining igloo for eight on the roof of the Heathrow Clubhouse at Heathrow Airport. Those who had access to the exclusive pop-up were able to enjoy Insta-worthy dishes and cocktails in the heated igloo before boarding their flights. - 7. Provide Guidance - Today’s young travelers have access to a deluge of information, leaving them overwhelmed by the myriad of travel suggestions they come across online. In order to reduce the ...