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TAKING CARE OF SELF-CARE

... Traveling with Pride report, 75% of young LGBTQ+ folks agree that “doing things for my own pleasure or gratification” is a core value of their day-to-day lives, which unsurprisingly strongly resonates with 68% of their non-LGBTQ+ Gen Z cohort as well. With this in mind, there is a growing trend for prioritizing positivity, including joy. Of course, joy looks different to all of us. For some, that first sip of piping hot coffee in the morning sparks joy, while for others, joy comes from exploring nature ...

BEST FOOT FORWARD

... , Jenna Ortega, and Janelle Monae, all achieving a sky-high boost in their giant platforms. And now, even Gen Zs favorite brand Crocs is getting on the trend with the launch of its mega crush platform clog. - KIDS FOOTWEAR COLLECTIONS - As Cassandra reported back in our landmark Generation Alpha report - “Generation Infinite,” 63% of parents say their child(ren) is somewhat/very influential when it comes to household purchases, with that number rising to 88% when it comes to their child’s apparel ...

GENERATION INFINITE

... Cassandra’s latest report, all about Gen Alpha, is hereToday, we’re releasing our Gen Alpha report that seeks to understand the generation born after 2010. Cassandra looks at Gen Alpha as Generation Infinite – with infinite challenges and possibilities. They've been handed a lot, from the climate crisis to the impact of social media. They've also been handed what they themselves see as the answer to a lot of these challenges: unmatched technological access and ability from a very young age. Add ...

TROPHY WIVES ARE TRENDING

... domestic labor than men. - VILLAIN ERA WIVES - On the flip side, Cassandra’s most recent report - Parents on Board, revealed that Moms are feeling the pressure, and calling out the lack of support within our society for parents. Fully, 72% of moms agree that there just isn't enough social support for parents compared to 63% of dads. So, in what started as a trend on TikTok, amassing 237M views showing how to squash the selfless mother trope and embrace selfishness, it's no wonder moms are entering ...

VIRAL NEWS: OTC BIRTH CONTROL, BARBENHEIMER, AND THE SAG-AFTRA STRIKE

... attract a very different fanbase with perhaps a little rivalry that first weekend. But not Gen Z. They’re embracing the duality of both vibes and have created the "Barbenheimer" phenomenon where they plan to go see both on the same day. There's even a trend on TikTok in which people share the outfits they will rock when doing the double feature that juxtaposes both styles. As Cassandra stated in our past That's So Aesthetic report: Traveling through aesthetics is the way to go for Gen Z! - SAG-AFTRA ...