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Mind The Gap

... ;hopefully without external judgment or outside assumption about sexuality, though there remains progress to be made in this area. Such instances of discounting gender norms are increasingly becoming standard; this is not a trend occurring among liberal families exclusively, particularly as it becomes more prominent in children’s media, from Jimmy Jr. dancing on Bob’s Burgers to Bella and the Bulldogs’ focus on a female football player. Supporters of the practice believe that allowing children to freely ...

Consumed Innovations

... other location-based methods. Video: See how Guatemalan shoe brand Meat Pack used geoconquesting to challenge and reward shoppers. - PANORAMIC SHOPPING - Brands from Target to Barneys have experimented with shoppable video, but few have found a way to make shoppable “stills” feel as new or engaging. In honor of New York Fashion Week, Sass & Bide built an interactive digital shopping experience that’s arguably even more engaging than video content. The digital feature, called FREETOWN, is a navigable ...

Digital Destinations

... Cassandra Report Trendsetters share their go-to-destinations on the web for news, entertainment, fashion, food, and more.CURRENT EVENTS/NEWScnn, nytimes, ny times, new york times, google, twitter, facebook, yahoo, bbc, huffpost, huffington post, reddit, tumblr, reddit, fox news, ap, associated press, aljazeera, al jazeera, buzzfeed, digg, la times, los angeles times, msnbc, daily beast, drudge report, nprGOSSIPfacebook, perez hilton, tmz, buzzfeed, twitter, google, entertainment, e!, instagram ...

Identity Theft

... to buy themselves more time for other interests and relationships, whether it be one’s self, one’s partner, or one’s friends. Home cleaning, home maintenance, lawn maintenance, and childcare are the four areas in which parents are most interested. Brands have a largely untapped opportunity to align with existing outsourcing services or create their own, and should market such as an accessible way for parents to attain more time with both their children and the other people in their lives ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...

IRL (In Real Live)

... spaces where they can through viewing parties, such as Airbnbs or hotels.  - IRL Experiences For In-Home Entertainment - Netflix & iPic Entertainment Netflix and iPic Entertainment inked a deal where select original movies from the streaming service will be shown in theaters the same day they are released online. The partnership includes 10 movies to appear in theaters in New York and Los Angeles. While consumers could access the content online, Netflix recognizes their desire to consume it in ...

Slow Web

... Web, which instead emphasizes relaxation, discovery, and creation. The ‘new, now, next’ attitude that has long defined the Web is thus experiencing a slowing down, a shrinking, and a quieting: the emergence of a Slow Web.We don’t anticipate the extinction of the Fast Web, which serves a unique and essential purpose in the lives of young consumers. The Slow Web has its own distinct uses and benefits, derived from an approach that seeks to temper the pace of the online experience. Its proponents are ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Justifying Fan Fic

... publishers and movie studios, an abundance of fan fiction demonstrates fans’ dedication to a likeminded soul; for example, a work of fan fiction that has thousands of clicks online suggests an author with a built-in fan following of his or her own. Indeed, some of the most popular pieces of fan fiction have more readers than many New York Times bestsellers. Moving forward, brands should celebrate fan creativity with a level of excitement that matches fans’ own. - Justifying Fan Fiction - Last year ...

StoryTales

... how stories are created, told, and consumed. Blogs, tweets, photos, videos, status updates, and even hashtags have emerged as storytelling tools. New online platforms created specifically for storytelling, such as Storify and Thumbscribes, allow would-be authors to write stories via their computers, cell phones, IM, and Twitter, and even pull from preexisting social media content. Gaming, too, has emerged as a way to craft a manuscript; the alternative reality game The Black Helix is crowdsourcing ...