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Digital Etiquette

... kinds of misunderstandings that may annoy or anger users on both sides of a conversation.In response, young individuals have developed a comprehensive new etiquette of rules and tactics for communicating more effectively and respectfully over digital media. Marketers, too, must learn and adhere to the new rules of Digital Etiquette to avoid overstepping these evolving parameters of online politesse.As recently as a decade ago, when a majority of conversations still took place face-to-face ...

Outer Limits

... MARKETINGLast year, AXE launched the AXE Apollo Space Academy, an online contest to send 23 winners to the edge of space with Space Expedition Corp. After the online component, 100 people were sent to the Axe Apollo Space Camp in Florida to compete in space-simulation challenges for a seat on the ship. KLM Royal Dutch Airlines hosted a “Claim Your Place in Space” contest, in which a GPS-enabled balloon was launched in the Nevada Desert, and fans were tasked with guessing the height and location of the ...

High Society

... sells its micro-food products in tech offices and hospitals. What’s more, Journey Foods is also building an A.I.-powered database called JourneyAI to compile and log ingredients that could be used for future products, an initiative that speeds up the R&D process.WellPathWellPath is an online customized supplement brand that focuses on mind and body wellness. WellPath recently launched PURE, a premium apple cider vinegar gummy made with 500 mg of raw apple cider vinegar (ACV), beet root, pomegranate ...

Pro Parodies

... , TV, music, books, and celebrities. Such “pro-”parodies are flourishing not as part of an effort to cut down their subjects, but as an original way for fans to celebrate and engage with their favorite culture content. Among young consumers and the actors and comedians they emulate, the desire to parody has become an immediate, instinctive response to everyday content consumption. One can barely keep tabs on the parodies proliferating online and trending across social media; a quick Google video ...

Culture Spotlight On Indonesia

... , as is the case in Brazil, they're forbidden in Indonesia. In many ways, hatred towards the LGBTQ community has only worsened over the past year due to removing such individuals from the media. And while other parts of Southeast Asia aren't as behind when it comes to LGBTQ acceptance, there are still struggles for such storylines to reach mainstream media. Instead, filmmakers in other Asian countries are turning to web series to promote social acceptance, as they have more freedom online ...

Omnitainment

... culture where a large portion of 14- to 34-year-olds don’t see the ads they create. Even ads that appear online or during streaming content is having a tough time reaching its intended audience as they’re multitasking while engaging with these mediums. Unless a spot has something they deem noteworthy (for instance, great comedic moments, cool music, or a celebrity they like), they’re simply not registering it.GEICO has consistently made entertaining ads over the past few years. I like that they put ...

IRL (In Real Live)

... signed a deal with iPic to screen 10 of its original movies in theaters simultaneously with their release online. Similarly, Marvel announced that it's turning "The Inhumans" into a TV series on ABC, but it will air the show in IMAX theaters prior to its TV debut. In addition, Syndicated, an independent theater in Brooklyn, airs select TV shows live each week. In a focus group, a 28-year-old man noted that he goes there regularly to watch The Walking Dead as it’s broadcast. He ...

Innovation Halo

... app, Pebble smartwatch app, or via voice ordering with Dom. In 2016, it began allowing consumers to also order using Amazon Alexa, Apple Watch, Facebook Messenger, and Google Home.2017: Domino's Tracker & IFTTT Integration Domino's partnered with IFTTT, a free online service that allows users to create connections among digital devices and have certain events in one device trigger other events in another device. This allows IFTTT users to sync with the Domino's Tracker, which monitors the progress ...

Pop Politics

... reason youth are so eager to support the intertwining of politics and pop culture is their frustration with government inefficiency; rather than wait for institutions to effect change, they are looking for potentially more impactful ways to influence the overall mindset of the general population. For them, this means information conduits like television, celebrities, music, online memes, and mainstream media outside of the traditional news sphere. Politicians, too, need to adopt this point of view ...

Shop Class

... otherwise restrict their shopping to the online realm. West Elm hosts project-based DIY workshops at stores across the country, where attendees can learn from bloggers and experts who fit the brand’s modern domestic vibe. Classes have included introductions to artisan skills, like weaving, soap making, and cookie decorating, and though most do have an admission fee, costs are fairly nominal in comparison to those of more formal schools. The West Elm Market store in Brooklyn’s Dumbo neighborhood even ...