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Macrotrends

The Age Of Innocence

... people for romantic purposes, other ways of connecting (namely dating apps and platforms) have essentially replaced the bar-based hookup and romantic meet-cute. In the era of The Sexual Mehvolution, what young people seek to do after dark has changed radically. Now, going out serves as a means to feel closer and more personally connected to one’s group of friends, to bridge the gaping digital disconnect that has formed in the wake of social media and digital culture. As a result, a majority of young ...

Data Mine

... ' privacy policy WORRISOME PRIVACYApproximately seven in 10 U.S. and UK youth worry about how much personal information they share through technology (e.g., sharing their exact location, sharing pictures of what they're doing on social media), while the same number also worry about smart devices capturing/having access to their personal information. With youth having more and more access to new technologies and devices, seven in 10 youth worry about how the government ...

Mind The Gap

... store and design studio Otherwild’s feminist statement t-shirt that reads “The Future Is Female,” as well as its “Gender Is A Drag” shirt.SARAH SOPHIE FLICKER Performer/activist/social media star Sarah Sophie Flicker, a mother of two boys and a girl, has become a prominent voice of the “raise boys and girls the same way” movement, blogging about it frequently on her At Once Tumblr (along with co-author Nicole Okumbo) and on her personal Instagram account. She has become a feminist parenting role ...

Variety Show

... first generation in history to represent a minority-majority. In addition, they have grown up with a window into other societies and ways of life through social media (about one-third of teen Zs say their social network includes people from all over the globe), making them a highly culturally curious generation. Youth in the UK are less diverse than their counterparts in the U.S., but shifting demographics and an influx of immigration is leading them down a similar path to an ...

Reality Bites

... of AR helps explain why more youth like it; about three in 10 have tried and enjoyed AR. Another familiar form of AR is social media filters like those found on Snapchat, which let people alter their appearance and surroundings in playful ways and gives them content to share with others, which has become an ever-important way of socializing for youth now that they are creators looking to put their own spin on content (see Mix Masters). More entertainment brands are ...

Membership Drive

... monthly fee for access to a variety of product and services. Hence, the majority of young adults in both the U.S. and UK use, or are interested in trying, unlimited delivery services and same-day delivery services. Which of the following services do you currently use or are you interested in using?Please select all that apply. Unlimited delivery service | Same-day delivery | Daily deals | A "buy button" on a social media site | Membership program, where I pay a monthly rate for minimum ...

Welcome To The Club

... reflects its taste and aesthetic. A brand might also consider starting a monthly book club and choose titles that resonate with its brand ethos. It could then encourage consumers to organize their own IRL gatherings with friends and feature photographs sourced from those who attended a book club on its social media page. By bridging the digital and physical experiences, brands can show consumers that they’re part of a larger community that values IRL relationships. If brands were to play a part in ...

(Pas)Sport

... foresee this type of tourism only growing and becoming as common with other sports, such as cycling and swimming. Young generations pride themselves on living noteworthy lives filled with unique, personally-rewarding experiences (see Life Resume, Cassandra Spring/Summer 2012), and this inherent need is raising the stakes for the sports-related activities they seek to participate in domestically and abroad. As young adults’ social media feeds are filled with posts of peers who ran a half-marathon in ...

Genre Trends

... social media consequence on To Tell the Truth and the practical upgrade of the original $20,000 Pyramid to the inflation-adapted $100,000 Pyramid. Game shows are a low risk for networks because they’re relatively inexpensive to produce, and by recreating the formula of formerly successful shows, it’s easy to tap into the nostalgia trend. With youth constantly inundated by new media, they often resort to rewatching content they’re already familiar with instead (see Re-New). Whether revivals of past ...

Family Ties

... Parents are ensuring that quality family time persists amidst their busy lives and are updating what it means today. Technology, friends, and colleagues are constantly fighting for the attention of modern parents, making it harder than ever to have quality time with their immediate family. Even when working moms and dads come home to their children, they have emails, texts, and phone calls begging to be answered. They also have the real-time stream of news and social media with which to ...