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Macrotrends

Feel The Burn: Understanding Modern Burnout

... experience less burnout than Ys (see table below). With Ys experiencing high levels of burnout and Zs being in a position to avoid it, brands have the opportunity to support those with it or prevent it from happening, which will increase the value of every employee and in turn, benefit companies who are struggling to deal with the high turnover and loss of talent that come as a result of a culture of burnout.While the WHO characterizes burnout as a symptom of work life, Cassandra recognizes that this ...

Parenting In Partnership

... progeny roam around the dining room. This may seem like lazy parenting on the surface, but it indicates an underlying belief in Parenting in Partnership: children will be okay roaming about in a restaurant (within reason) because there is a tacit understanding among parents that they’ll keep an eye out for each others' children. The global cultural exchange is also at work: as parents from all over the world publicly share their parenting experiences, the ideas they exchange spread beyond their ...

Hands On

... communication with retailers, but also expect to be treated as unique individuals by offline sales associates. In fact, 59% of respondents name customer service as their motivation to shop in-store, as opposed to online. Retailers are responding to this shift in customer service preferences by creating initiatives that are both more expert-driven and more personal. Consequently, the addition of a human element in customer service programs is becoming a key brand differentiator among discerning consumers ...

The Freeform Movement

... psychiatrist Alvin Rosenfeld, M.D., and family issues journalist Nicole Wise combines personal and professional experience to help parents take action against what they see as the overeager pursuit of perfection. The steps they prescribe to attack this phenomenon strive to promote healthier and happier children while revitalizing the parenting experience.IT'S OK TO GO UP THE SLIDEWith her first book, It’s OK Not to Share, Heather Shumaker overturned the conventional rules of parenting with her “renegade ...

Nesting & Resting

... . But whereas minimalism aligned with young people’s desire for simplicity, hygge aligns with their growing need for a sanctuary, a place to physically and mentally recharge on one’s own amid lives marked by constant connectivity. This interest in acquiring possessions for the home might seem like a departure from their NOwner mentality and in conflict with their longing to live in many different locations (see Living Experiments), but since many of the items they’re choosing to amass are small ...

Mix Masters

... Youth are looking to entertainment properties and brands to provide them with professional-quality content to imbue with their own creative layer and share among their peers.Young people are putting a new spin on the concept of co-creation, no longer considering it only a part of the initial development of a work but also as a post-release opportunity. They want to play with finished works, whether that be remixing an album, making a mashup of scenes, or reimagining a favorite storyline set in ...

Money Talks

... , relationships have taken on new forms, and gender norms have evolved. Both parties are judged based on the financial resources they bring to a relationship because, often, both parties contribute to a couple’s bottom line. To that end, one’s financial profile has become a key factor on which compatibility for both men and women is weighed. Potential partners not only consider what one brings to the table but also the type of lifestyle one expects. A person who wants to live extravagantly may not be ...

Scene Stealers

... support. Today, knowing how entertainment is conceived and executed, as well as who is involved in the process, is just as important as the end product. In fact, 72% of youth in the U.S. and 64% in the UK say behind-the-scenes material is as interesting as the final entertainment itself. As youth have elevated the role of ancillary information, they expect brands to not only reveal the ideation, method, and technical expertise that go into what they make, but also treat this material as equally ...

Global Influencer Trends

... month, according to the BBC) are given a contract, which includes social media training and product development support. Experts say these Chinese firms, particularly Ruhnn, differ from their Western counterparts because of "how committed they are and the amount of resources they’re putting behind these influencers." The model appears to be working—Dayi Zhang was the first influencer that Ruhnn invested in; last year, she sold more than $145 million of products through her online store ...

Zconomy

... grown up with resale platforms ranging from eBay to Tradesy, they are knowledgeable about and experienced in the art of product flipping. Whereas their elders may be hesitant to purchase a new iteration of a technology device for fear of an even newer, better one being released soon after, Zs are willing to take the plunge because they know that they can always sell it when they want something new. The decline in resale value isn’t necessarily resented either, as they are able to get their “money’s ...