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Macrotrends

Culture Spotlight On Nigeria

... In Nigeria, gaming and novels acknowledge local culture, while music blends native beats with international sound.Increasingly, the popular culture resonating in Nigeria reflects the climate of the country, with novels about real-world issues and games representing local life.Get In The Game: Titles Reflecting Local Life Are WinningThe gaming industry in Nigeria is rapidly growing, with revenues from domestic video games anticipated to rise by an average annual rate of 16% for the next four ...

Culture Counseling

... , or playing a game, young consumers are inclined to find takeaways they can apply to their own lives, as evidenced by an abundance of articles online titled “lessons from [x].” This shift is further demonstrated by the sudden rise of online quiz culture. Through innocuous online quizzes (like BuzzFeed’s viral hit, “What City Should You Live In?”), users are seeking to quantify elements of their selfhood. The recent surge of interest in this clickable, shareable content form, demonstrated most ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Best of Digital Marketing

... touch to the web. In the past, Facebook’s ads have been criticized for not focusing on the intimate, human moments that the social network can provide. In a marked shift, its latest ad, “Say Love You Better,” highlights the closeness that its Messenger app offers. The spot demonstrates how users can express their sentiments more accurately through the use of photos, videos, stickers, and voice notes. The takeaway is that, in doing so, individuals can form meaningful bonds online that are just as ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...

Realistic Optimism

... values.ZOE, 17, UKI'm optimistic. There are always bumps in the road to progress. Although sometimes I see complacency, I think that is always the cyclical nature to progress. It takes time and for enough people to get upset in order for things to change. The tools are there—they always have been—and now they are even easier to use.ADAM, 26, MNEmpowered by their ongoing resiliency, they aren’t about to allow their mistrust to stifle their optimism altogether. Though optimism regarding their ...

The 3Rs

... checklist of ways for college students to spread the word. REWARDSBrand advocates get their moment in the spotlight on the TOMS blog, which features TOMS-themed arts and crafts and photos from fan-run events and outings, and on the brand’s Facebook Timeline. TOMS also rewards customers with a chance to win a spot on a TOMS Giving Trip, where they can see the live results of their TOMS purchase. - KONY - RESULTSThough the fervor Kony 2012 initially incited has since tapered off, the campaign was ...

ROI (Return On Image)

... males, place a greater importance on their digital image than do other young people. Overall, the number of likes they get on a post are even more important than the amount of followers they have, revealing the value they place on creating and sharing content. This is particularly true for teen girls and 25- to 34-year-old men. How important are each of the following things to you?Social media usersTop 2 Box Summary of “Very important” and “Somewhat important” My online reputation | The number of ...

The Binge Method

... everyday and a more complete and immersive experience of favorite content. BRAND BINGEDuring ABC’s Binge Watch Week, the network made entire seasons of nine of its series available for online streaming, to encourage viewers to binge on a new show.Xbox One rewards binge viewers by unlocking achievements after they’ve met certain viewership goals, such as watching three episodes in a row on Netflix, tuning into a Twitch gaming channel for eight consecutive hours, or listening to 10 songs in a row via ...

Short Life

... is inspiring shifts in consumer behavior both on- and offline.I am sincerely nervous that I have so many email accounts to keep track of. A few years ago I did extensive work to hack back into my MySpace account just to delete it. I unsubscribe from email lists as soon as I realize I’ve been put on them. I get totally freaked out that my information is expanding and my online footprint is permanent. So I avoid signing up for services or online accounts I know I won’t use more than once, and I ...