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Macrotrends

Life Resume

... acquired, and passions they have yet to explore. While a job resume lists professional accomplishments, a life resume paints a holistic self-portrait, giving Ys a platform for honing their personal brand. Different components of self are weighted equally: Learning to code through online tutorials could be presented with all the import of a grad degree; hiking the Appalachian Trail might mean more than garnering professional honors. In this respect, the Life Resume becomes an essential expression of an ...

Global Food & Beverage Trends

... art and trying their hand at VR drawing with the Google Tilt Brush.Revery VR Bar The virtual reality bar in Atlanta, GA allows guests to play VR games while enjoying an alcoholic beverage, and it also offers semi-private rooms with personal bar service for groups, featuring large screen LED displays so those not wearing the VR headset can see what’s happening to the person who is.YOU ARE WHAT YOU EATA recent trend in the food industry that modern youth are pursuing has ...

Realistic Optimism

... values.ZOE, 17, UKI'm optimistic. There are always bumps in the road to progress. Although sometimes I see complacency, I think that is always the cyclical nature to progress. It takes time and for enough people to get upset in order for things to change. The tools are there—they always have been—and now they are even easier to use.ADAM, 26, MNEmpowered by their ongoing resiliency, they aren’t about to allow their mistrust to stifle their optimism altogether. Though optimism regarding their ...

Culture Counseling

... , or playing a game, young consumers are inclined to find takeaways they can apply to their own lives, as evidenced by an abundance of articles online titled “lessons from [x].” This shift is further demonstrated by the sudden rise of online quiz culture. Through innocuous online quizzes (like BuzzFeed’s viral hit, “What City Should You Live In?”), users are seeking to quantify elements of their selfhood. The recent surge of interest in this clickable, shareable content form, demonstrated most ...

Best of Digital Marketing

... touch to the web. In the past, Facebook’s ads have been criticized for not focusing on the intimate, human moments that the social network can provide. In a marked shift, its latest ad, “Say Love You Better,” highlights the closeness that its Messenger app offers. The spot demonstrates how users can express their sentiments more accurately through the use of photos, videos, stickers, and voice notes. The takeaway is that, in doing so, individuals can form meaningful bonds online that are just as ...

Youth Speak About Race

... of life. Though it might be difficult to take in, it is important for brands to see the numbers in order to understand just how truly systemic these racial disparities are in our society. Only through education and empathy can brands truly stand up in solidarity with vulnerable communities. For many young adults today, the Black Lives Matter movement plays a key role in their battle for racial justice and social equality, as it offers them a platform to protest, mobilize, discuss, and act ...

The Societal Social Shift

... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...

The Comment Box

... Comment boxes are beginning to vanish on websites as they have evolved from a means to communicate one's ideas to a mechanism for bullying and ranting.Comment sections are a relic of the pre-social media Web. For early waves of online publishers, providing a space for reader comments was the primary way to encourage interactive conversation on-site. Today’s users have a much wider range of options for engaging meaningfully and voicing their opinions; most are inclined to share their “comment ...

Marketing Tips

... Dollars For Change). - 2. Help curb consumerism to strengthen relationships with customers. - Young people feel that society’s consumerist behavior has gotten out of control (see Buy Not), and they’re now focused on being more strategic about what they purchase, how to make items last, and how to reduce waste. While they’re paring back on their purchases and prioritizing essentials, they’re also looking for brands to help them minimize their footprint and maximize the possessions they already own ...

ROI (Return On Image)

... males, place a greater importance on their digital image than do other young people. Overall, the number of likes they get on a post are even more important than the amount of followers they have, revealing the value they place on creating and sharing content. This is particularly true for teen girls and 25- to 34-year-old men. How important are each of the following things to you?Social media usersTop 2 Box Summary of “Very important” and “Somewhat important” My online reputation | The number of ...