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Macrotrends

Tricks Of The Trade-Off

... CONVENIENCE VS. HUMAN INTERACTIONFor today’s consumers, who don’t have to step foot in a store thanks to online shopping and who can use self-checkout even when making a purchase in-person, it’s becoming increasingly easy to avoid everyday human interactions. Moreover, everything from going to the doctor to taking a workout class can be done digitally nowadays, and society is only headed further in this direction with virtual ordering at restaurants, as well as contactless shopping like Amazon Go. While ...

Men Today

... counterparts. The new dynamics of the contemporary gender landscape have rendered the very concept of masculinity murky and confusing. Unsure of how best to act, or what it even means to be a man today, young male consumers have begun to actively seek out guidance on how to be constructive members of contemporary society—without forsaking their gender altogether. In response to this nascent demand, resources are emerging both online and off to suggest and explain modern approaches to manhood. Currently ...

(Pas)Sport

... money to travel specifically to see a game, and on the whole, people tended to do this only for the teams or sports they followed closely. Yet now, as sporting events provide a party-like atmosphere (see Sports Clubbing) and a share-worthy experience to post about online, traveling with a sporting event as the focus (particularly in the U.S. where locations are more spread out) is a more common occurrence; it’s yet another type of social activity from which young people don’t want to be excluded ...

ROI (Return On Image)

... think about how they’d tell their brand story if they could not use words—we call it ‘branding beyond words.’ Instagram gives marketers the opportunity to use imagery to communicate their most powerful brand messages in a way that resonates with an extremely engaged mobile audience. SARAH PERSONETTE, HEAD OF GLOBAL BUSINESS MARKETING AT FACEBOOKThe Power of the Profile Young people’s online reputations are of the utmost importance to them in their social media interactions. Older Ys, particularly ...

Global Movie Trends

... level. One such institution is the seemingly-infinite expanse of technology that today’s youth are fully immersed in. Both Gen Y and Gen Z deeply depend on technology even as 35% of global youth are concerned about their privacy and security online; young people in China (49%), South Africa (47%), India (40%), and Mexico (40%) are even more concerned. Another 28% of young people around the world worry about how much information other people can see about them online. This jumps to 40% of youth in ...

Exertainment

... Exercise and entertainment are increasingly intersecting, as modern youth gravitate towards fitness experiences that incorporate media and entertainment that offers a physical health benefit.As wellness has become a priority to modern young adults, it's significantly impacting other consumer categories. Fitness has dominated young people's style preferences in recent years, as evidenced by the massive athleisure market, and it's likewise infiltrating the beauty space, with a surge of  ...

Gender Flipping

... had been written by or for women. Within 24 hours, hundreds replied via the hashtag “#coverflip.” The results revealed a drastic difference in artistic treatments of titles meant for men as opposed to those meant for women. MOD CAROUSEL’S “BLURRED LINES”Robin Thicke’s uncensored video for “Blurred Lines” ignited a firestorm online, where commenters called it everything from misogynistic to “rapey.” Mod Carousel, a male burlesque group from Seattle, created their own flipped version of the video in ...

Pro-LGBT

... media hashtag, #luckytobe. A celebration of Pride Month, the campaign encouraged people to tweet and post online reasons for why they’re prideful—a natural fit for a cereal that contains marshmallow rainbows. OREO, in a social media effort to show support for Pride Month, created an ad depicting a rainbow Oreo that received 143,000 likes on the first day of being posted on Facebook. THE KNOT launched a digital Gay Weddings magazine. AMERICAN APPAREL created its now-popular “Legalize Gay” tee in 2008 ...

The Community Well

... so relevant that many Ys are regularly conversing about it online and off; nearly a quarter say they often discuss health and wellness with friends. In fact, the social factor is often what prompts young consumers to participate in wellness efforts since they don’t want to be left out of the activity or conversation. Doing a juice cleanse, for example, is as much a detox for oneself as it is a way for friends to support each other through their commitment to a challenge. At the same time, the ...

Mix Masters

... create. Give them high-quality content specifically to play with and remix.Young people like to enjoy the work of other creators. Consider creating online platforms where they can display their work, get inspired, and connect with others to collaborate on projects.Young creators are eager to show their chops to the world. Invite them to participate in a contest in which they can reimagine your entertainment content, which mitigates the risk of them producing work that goes against the ...