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Marketing Tips

... Dollars For Change). - 2. Help curb consumerism to strengthen relationships with customers. - Young people feel that society’s consumerist behavior has gotten out of control (see Buy Not), and they’re now focused on being more strategic about what they purchase, how to make items last, and how to reduce waste. While they’re paring back on their purchases and prioritizing essentials, they’re also looking for brands to help them minimize their footprint and maximize the possessions they already own ...

Global Food & Beverage Trends

... art and trying their hand at VR drawing with the Google Tilt Brush.Revery VR Bar The virtual reality bar in Atlanta, GA allows guests to play VR games while enjoying an alcoholic beverage, and it also offers semi-private rooms with personal bar service for groups, featuring large screen LED displays so those not wearing the VR headset can see what’s happening to the person who is.YOU ARE WHAT YOU EATA recent trend in the food industry that modern youth are pursuing has ...

The FUND-amentals

... , training them to make decisions, including financial choices, for instant gratification rather than long-term gain. Similarly, they have come to prize the ephemerality of technology and the disposable, short-term nature of products and experiences. They don’t want the effects of their actions or decisions, financial or otherwise, to be permanent or last forever, rather they see permanence as a burden to avoid. Ys like to pivot frequently, enjoying the ability to change it up both to course correct en ...

Bot or Not

... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...

StoryTales

... how stories are created, told, and consumed. Blogs, tweets, photos, videos, status updates, and even hashtags have emerged as storytelling tools. New online platforms created specifically for storytelling, such as Storify and Thumbscribes, allow would-be authors to write stories via their computers, cell phones, IM, and Twitter, and even pull from preexisting social media content. Gaming, too, has emerged as a way to craft a manuscript; the alternative reality game The Black Helix is crowdsourcing ...

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

Users Anonymous

... rather be anonymous than vocal online. In the same spirit as the Short Life trend, a heightened awareness of the negative repercussions of digital self-expression is making them think twice before allowing themselves to be personally bound to online content or actions. But whereas the Short Life movement is focused on the consequences of online permanence, the Users Anonymous trend is motivated more by a desire for absolute freedom of identity. The previously innocuous transparency and rampant ...

Youth Speak About Race

... of life. Though it might be difficult to take in, it is important for brands to see the numbers in order to understand just how truly systemic these racial disparities are in our society. Only through education and empathy can brands truly stand up in solidarity with vulnerable communities. For many young adults today, the Black Lives Matter movement plays a key role in their battle for racial justice and social equality, as it offers them a platform to protest, mobilize, discuss, and act ...

The Societal Social Shift

... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...

Social By Design

... Innovations that encourage sharing and collaboration to benefit the greater good are contributing to youth's alignment with Socialism.America and capitalism have been intertwined since the nation’s inception, a pairing as historically symbiotic as peanut butter and jelly. Private enterprise has been regarded not only as crucial to the country’s economy but also to its cultural fabric. Lately, however, youth have been questioning whether or not capitalist principles are the best fit for the ...