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Macrotrends

The 3Rs

... checklist of ways for college students to spread the word. REWARDSBrand advocates get their moment in the spotlight on the TOMS blog, which features TOMS-themed arts and crafts and photos from fan-run events and outings, and on the brand’s Facebook Timeline. TOMS also rewards customers with a chance to win a spot on a TOMS Giving Trip, where they can see the live results of their TOMS purchase. - KONY - RESULTSThough the fervor Kony 2012 initially incited has since tapered off, the campaign was ...

Short Life

... is inspiring shifts in consumer behavior both on- and offline.I am sincerely nervous that I have so many email accounts to keep track of. A few years ago I did extensive work to hack back into my MySpace account just to delete it. I unsubscribe from email lists as soon as I realize I’ve been put on them. I get totally freaked out that my information is expanding and my online footprint is permanent. So I avoid signing up for services or online accounts I know I won’t use more than once, and I ...

The FUND-amentals

... , training them to make decisions, including financial choices, for instant gratification rather than long-term gain. Similarly, they have come to prize the ephemerality of technology and the disposable, short-term nature of products and experiences. They don’t want the effects of their actions or decisions, financial or otherwise, to be permanent or last forever, rather they see permanence as a burden to avoid. Ys like to pivot frequently, enjoying the ability to change it up both to course correct en ...

Youth Speak About Race

... of life. Though it might be difficult to take in, it is important for brands to see the numbers in order to understand just how truly systemic these racial disparities are in our society. Only through education and empathy can brands truly stand up in solidarity with vulnerable communities. For many young adults today, the Black Lives Matter movement plays a key role in their battle for racial justice and social equality, as it offers them a platform to protest, mobilize, discuss, and act ...

The Societal Social Shift

... How and why Gen Z and Millennials are navigating a new era of social media use in light of the pandemic, BLM, and an election yearGen Zs and Millennials are frustrated and angry that the world and progress on the social issues they care about isn't getting better, and they're creatively using the tools they have in hand to try to finally get the results they desire. This has led to a major shift in activist-driven social media usage for both generations. Brands need to know about this shift ...

Bot or Not

... young people’s attitudes towards shopping in person. Youth place a premium on stellar in-store service; 64% of U.S. youth and 59% of UK youth shop in stores for good customer service, whereas they shop online primarily for deals, convenience, and selection.With this in mind, a brand’s staff will need to be trained to understand how young generations’ views of great in-store customer service differs from that of older generations. Growing up with a Venture Consumer mentality, young people expect ...

Always Be Hustling

... happiness. Both generations are harnessing the tools they have at their disposal to make this happen—namely, the Internet and social media—not only to learn the skills they need to pursue their hustles, but to set up infrastructure and broadcast awareness to achieve their entrepreneurial dreams.What’s more, these same groups express a clear preference for working smarter, not harder, over the concept of working hard, playing hard (see data below). The notion that one should “work hard, play ...

StoryTales

... how stories are created, told, and consumed. Blogs, tweets, photos, videos, status updates, and even hashtags have emerged as storytelling tools. New online platforms created specifically for storytelling, such as Storify and Thumbscribes, allow would-be authors to write stories via their computers, cell phones, IM, and Twitter, and even pull from preexisting social media content. Gaming, too, has emerged as a way to craft a manuscript; the alternative reality game The Black Helix is crowdsourcing ...

Gender Trends

... tailoring, and pin rolled cuffs as seen on menswear style-setters. MEN'S WEBSITES TO WATCHE-tailers have traditionally catered to women, but two new sites aim to make online shopping just as appealing to men. Gentology: Men’s e-commerce site Gentology is a curated marketplace where influential male athletes, entertainers, and celebrities select their favorite products in categories like apparel, accessories, electronics, art, and food. Shoppers can browse the stars’ storefronts for new recommendations ...

Users Anonymous

... rather be anonymous than vocal online. In the same spirit as the Short Life trend, a heightened awareness of the negative repercussions of digital self-expression is making them think twice before allowing themselves to be personally bound to online content or actions. But whereas the Short Life movement is focused on the consequences of online permanence, the Users Anonymous trend is motivated more by a desire for absolute freedom of identity. The previously innocuous transparency and rampant ...