The (DIS)Connect Dec 01, 2015 communication relationships mobile social media ... physical aspects of communication, they are just beginning to grasp the nuances of digital communication. Its effect on emotional intelligence (one’s EQ) has a significant impact on young people’s ability to form and maintain romantic relationships. Research psychologists have found that young people today are 40% less empathetic than they were 30 years ago, with the most significant decline coinciding with the rise of social media and digital messaging. Young people tend to gravitate toward online ...
Category Lens Mar 18, 2020 ... consumers on inclusivity to lessen polarizing conversations and behaviors on their platforms? Gaming companies can consider including educational information around sensitive topics like gun control to ensure they are sending the message that they understand the importance of causes and they are not promoting polarizing behaviors through their games. What if online platforms promoted causes by offering easy to access educational groups that were moderated by selected hosts from within their ...
The Gender Landscape Aug 29, 2013 ... and women alike trying to chart a path to the perfect work/life balance, the prospect of navigating a totally open and historically unprecedented gender landscape can seem daunting. To square off with this nascent challenge, young consumers have taken a practical approach to gender politics. Their new and unique view of gender is best represented by three distinct but intertwining behavioral themes: Gender Neutral, a preference for a wholly non-gendered lifestyle; Gender Bending, a proclivity for ...
Venture Consumers Aug 15, 2013 ... Kickstarter, where he asked for feedback pre-production to ensure fans were contributing to a line they would want to buy.SOCIAL PROJECTThrough the crowdfunding platform Catapult, Beyoncé and other celebrities curate favorite projects that benefit girls in need worldwide; with Beyoncé’s promotion, three community centers were funded for girls in Haiti.NEW ALBUMSolo musician and sometime-Dresden Doll Amanda Palmer raised over $1 million to fund her new album. - VC MARKETING - Build a loyalty program that ...
The Privacy Premium Dec 11, 2014 technology anonymous privacy security social media ... ensuring online privacy.” Easily finding a private corner of the web has become somewhat of a rarity, between apps that require a Facebook login and search engines that track users’ activity. In fact, 54% of 14- to 34-year-olds surveyed agree that “privacy is hard to attain online.” So elusive has privacy become that some are contending that it is “the new luxury.” Reporter Julia Agwin, who also authored the book Dragnet Nation: A Quest for Privacy, Security, and Freedom in a World of Relentless ...
Ethical Click Dec 10, 2014 social consciousness household responsibilities privacy security social media ... Young consumers are considering the ethical implications of their digital behaviors. Consumer outcry regarding the ethics of brands, companies, and online platforms has generated widespread attention as of late. As a result, people are feeling more accountable for their actions, both in terms of their spending and their digital engagement. After actress Jennifer Lawrence, a victim of a recent celebrity photo hacking, told Vanity Fair, “It’s not a scandal. It’s a sex crime,” fans who played a ...
Digital Intimacy Dec 04, 2014 relationships social life social media Digital Intimacy eLationships ... information have long been the norm, young people are now scaling back by seeking out more personal pockets of the web. They are prioritizing the quality over quantity of their contacts, one-on-one interactions over mass audiences, and the ephemeral over the permanent. We are in a new digital era where young generations are shifting the online world from the public square to a more intimate environment, and bringing a human touch to the web in the process. For brands, this means a marked shift from ...
Community > Commerce Sep 06, 2016 community retail brick-and-mortar shopping ... positions shopping as an afterthought. By tapping into people’s emotional needs for connecting and belonging, the brand has found that most people end up buying.Retail's increased emphasis on community isn't limited to shopping in-store. As youth spend much of their time online, they are making connectedness a core part of the digital shopping experience, too. While it's now ingrained for youth to post about their purchases, provide inspiration for others, and leave reviews, they are looking to do so in ...
eLationships Dec 05, 2014 relationships social life social media Digital Intimacy eLationships ... Gen Ys and Zs are increasingly getting to know relative strangers on an emotional level online. In today’s connected world, finding someone who shares the same interests, no matter how obscure, is commonplace. As TechCrunch mused on the phenomenon, “We are all weirdos now—thanks to tech.” Yet, as online access and communication have become increasingly more sophisticated while consumers have become more deeply engaged users, what technology is really engendering are relationships. Indeed, web ...
R&R (Rest & Replay) Mar 15, 2018 health & wellness marketing media & entertainment mindfulness ... Entertainment that evokes mindfulness is on the rise, as young consumers drive demand for content that relieves stress and enhances their mental state.While the constant influx of content that modern consumers are exposed to can incite much anxiety, young adults are turning this problem caused by their access into a solution. Increasingly, they're navigating through the noise in the online realm and creating and consuming content that provides catharsis. Much as they embrace methods of ...
