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Macrotrends

Less Is Morality

... of modern moral barometer. As people are airing their life choices and personal perspectives online, social networks are rife with moral dictation from the masses, making it less appealing for entertainment properties to further add to the clamor. I think the messages have always been there, but they may be subtler and less cheesy now. I'm thinking of old television shows that end with the parents sitting the kids down and talking to them about important life lessons they have learned from ...

The 3Rs

... support the company’s many green and ethical undertakings, detailing progress in relation to short-term goals and longer-term missions. A second microsite, Nike Better World, focuses on Nike products that feature innovative, green, and sustainable materials and production methods. The site links out to Nike’s individual charitable campaigns (such as a recent partnership with [RED]), where infographics reveal the goals and funding breakdowns of these one-off initiatives. RESOURCESNike provides online ...

POP Trends

... -held source of journalistic pride: being first. But mounting pressure to be the initial outlet to cover a story has resulted in shrinking standards of accuracy, inciting criticism from readers who long for perspective, not just promptness. But even young consumers of online articles, themselves, have proven susceptible to the inclination to post without forethought; this winter, 35% of Cassandra respondents reported that it’s still important to be the first to share something, and NPR recently ...

The FUND-amentals

... goals, such as redecorating their living space or taking a trip. They’re prioritizing saving for such expenses; however, they don’t want to give up their freewheeling financial habits in order to do so. They’re turning to apps that subtly squirrel away the money they’ll need to achieve their savings goal within a few months. This allows them to continue their habit of spending until they run out of money each month and simultaneously have enough set aside to buy what they want. As a 21-year-old man ...

Sport The Look

... Branded athletic apparel and paraphernalia are poised to become the new athleisure as sports fans and non-fans alike increasingly embrace sports-related products.Recent years have seen a steady decline in conspicuous branding as youth continue to distance themselves from status symbols that overtly separate them from others. A community-oriented group, they’ve adopted a Debranded mindset, choosing logo-free goods and blank slate items that allow them to cultivate personal style without ...

Marketing Tips

... challenging to grab and keep young consumers' attention, the brands that do will win their admiration and public praise. Below are tips and best-in-class examples to guide you in your marketing efforts. - 1. Disrupt distribution. - As young consumers crave unique experiences, brands should get creative in how and where they release entertainment, reimagining distribution as a special event. Instead of always releasing a movie in theaters or premiering a music video online, for instance, brands should ...

Stick It

... Digital stickers add a layer of visual appeal and pop culture relevance to young consumers' online conversations.Stickers are the next trend in the evolution of digital communication. First used in messaging apps in Japan, stickers have exploded in recent months, with countless apps incorporating the emotive images and expanding their own sticker offerings. Facebook began offering stickers in private messages earlier this year, including branded sticker packages for properties such as ...

The Malevolution

... , particularly among younger men. Bypassing an in-person consultation, patients fill out their medical history as part of Roman’s online visit. The info is securely transmitted to a doctor for review, and if they’re a safe and appropriate candidate for ED medication, they can instantly get a prescription written for Viagra, Cialis, or generic drugs.Trak Women’s bodies have predominantly been the focus of both fertility experts and research scientists, while male reproductive health has gone largely ignored ...

Leagues Of Their Own

... the previous 28 days than those who skateboarded or wrestled. It’s of note that parkour, although a physical sport, has been largely spurred by the digital realm as participants leverage the online community to learn new moves and showcase their talents.WHAT'S NICHE IS NEXTAll told, young generations don’t necessarily feel that it’s sports with the most established following, top viewership, or biggest name athletes that are the most relevant and engaging today (see MicroPop ...

Flair and Balanced

... know online. Having more diverse social networks means that, simply by passively scanning their feeds, today’s youth are being exposed to an increasingly vast range of opinions that help them become more informed, well-rounded citizens.I try to avoid biased news sources as best as I can. I utilize the CNN app and occasionally watch the nightly news on ABC/NBC. I avoid biased sources such as FOX news and MSNBC. I also use social media pretty heavily. Maggie, 22, TXThough the act of ...